Brand value, Dominant design, AI-based business models, IP in the metaverse, The technology S-curve: ๐ฏ IP Management Pulse #6
Many IP experts in the IP community at I3PM, the HTB-EPO initiative, and other global IP offices and institutions in national and regional innovation systems have asked Prof. Alexander Wurzer: โwhere can you be sure not to miss any important IP management contentโ. In fact, you have to follow a number of interesting feedsย to really keep up with the global developments around IP management. To make this easier he decided to offer his own personal newsletter for IP management. Here you can find the last issues in the archive and also subscribe. A fresh read with all the important IP Management content will be sent to the subscribers every second Thursday at 7.00 (CET), so you can start your day informed.
The next Newsletter will cover the following topics:
What makes brands valuable?
I get asked this often: ๐๐จ๐ฐ ๐ฏ๐๐ฅ๐ฎ๐๐๐ฅ๐ ๐ข๐ฌ ๐๐ ๐ค? Simple answer: look at your ๐๐ซ๐๐ง๐ ๐ฏ๐๐ฅ๐ฎ๐ ๐ฎ!
In practice, it is often forgotten how important IP (intellectual property) is for building, maintaining and increasing brand value. In a fast-moving market environment characterized by heavy competition, brands, as an anchor of trust among customers, are of great importance for the sustainability of the success of companies. There are a few companies that are really doing a lot right in this regard and from which you can learn a lot – ๐ญ๐๐ค๐ ๐ ๐ฅ๐จ๐จ๐ค ๐๐ญ ๐จ๐ฎ๐ซ ๐๐๐ฌ๐ ๐ฌ๐ญ๐ฎ๐๐ข๐๐ฌ!
Dominant design
What is inspiration and what is copy ๐ค? Apple’s design language is obviously influenced by Braun – but has been taken further ingeniously ๐ง.
Jonathan Ive, the former senior vice president of industrial design at Apple, was heavily inspired by Dieter Rams’ minimalist industrial design. Some Apple products show clear similarities to the designs that Dieter Rams created for Braun.
AI-based business models
Is AI just a short-term fad ๐ค? Will it go away again ๐ค? No, just look at the numbers of NVIDIA: They are worth more than Google & Amazon๐ฎ!
๐ข ๐๐จ ๐๐จ๐ฆ๐ฉ๐๐ญ๐ข๐ญ๐จ๐ซ ๐ฐ๐ข๐ฅ๐ฅ ๐ฐ๐๐ข๐ญ ๐ฎ๐ง๐ญ๐ข๐ฅ โ๐๐ฏ๐๐ซ๐ฒ๐จ๐ง๐ ๐ข๐ฌ ๐ซ๐๐๐๐ฒโ. ๐๐๐ค๐ ๐ฒ๐จ๐ฎ๐ซ ๐๐ ๐ฆ๐๐ง๐๐ ๐๐ฆ๐๐ง๐ญ ๐๐ง๐ ๐ฒ๐จ๐ฎ๐ซ ๐๐ ๐ฌ๐ญ๐ซ๐๐ญ๐๐ ๐ฒ ๐๐-๐ซ๐๐๐๐ฒ ๐ง๐จ๐ฐ, ๐จ๐ญ๐ก๐๐ซ๐ฐ๐ข๐ฌ๐ ๐ข๐ญ ๐๐จ๐ฎ๐ฅ๐ ๐๐ ๐ญ๐จ๐จ ๐ฅ๐๐ญ๐ ๐ข๐ง ๐ง๐จ ๐ญ๐ข๐ฆ๐.
IP protection in the metaverse
The ๐๐๐ญ๐๐ฏ๐๐ซ๐ฌ๐ is not a legal vacuum – it’s good that INTERPOL makes that clear ๐ง. The investments continue, the metaverse grows and with it ๐๐๐ญ๐๐๐ซ๐ข๐ฆ๐ and IP infringements ๐.
๐ข ๐๐ง ๐ญ๐ก๐ ๐ง๐๐ฑ๐ญ ๐ฏ๐๐ซ๐ฌ๐ข๐จ๐ง ๐จ๐ ๐ญ๐ก๐ ๐๐ง๐ญ๐๐ซ๐ง๐๐ญ – ๐๐๐๐ – ๐ญ๐ก๐๐ซ๐ ๐๐ซ๐ ๐๐จ๐ฎ๐ง๐ญ๐ฅ๐๐ฌ๐ฌ ๐๐ซ๐๐ ๐ซ๐ข๐๐๐ซ๐ฌ ๐๐ง๐ ๐ฌ๐จ๐ฅ๐๐ข๐๐ซ๐ฌ ๐จ๐ ๐๐จ๐ซ๐ญ๐ฎ๐ง๐ – ๐๐ฏ๐๐ซ๐ฒ ๐๐ ๐จ๐ฐ๐ง๐๐ซ ๐ฌ๐ก๐จ๐ฎ๐ฅ๐ ๐๐ ๐ฏ๐ข๐ ๐ข๐ฅ๐๐ง๐ญ ๐ก๐๐ซ๐ ๐๐ง๐ ๐ฌ๐๐๐ฎ๐ซ๐ ๐ญ๐ก๐๐ข๐ซ ๐ซ๐ข๐ ๐ก๐ญ๐ฌ ๐๐ง๐ ๐๐ง๐๐จ๐ซ๐๐ ๐ญ๐ก๐๐ฆ.
The technology S-curve
Do you know what an ๐-๐๐ฎ๐ซ๐ฏ๐ is ๐ค? Or: Why are there no more Palm handheld PDAs and what does that mean for your IP ๐ง?
๐ฃ ๐ ๐จ๐ซ ๐ข๐ง๐ง๐จ๐ฏ๐๐ญ๐ข๐จ๐ง ๐๐ง๐ ๐๐ ๐ฌ๐ญ๐ซ๐๐ญ๐๐ ๐ฒ, ๐ข๐ญ ๐ข๐ฌ ๐ข๐ฆ๐ฉ๐จ๐ซ๐ญ๐๐ง๐ญ ๐ญ๐จ ๐ซ๐๐๐จ๐ ๐ง๐ข๐ณ๐ ๐ฐ๐ก๐๐ซ๐ ๐ฒ๐จ๐ฎ ๐๐ซ๐ ๐จ๐ง ๐ญ๐ก๐ ๐ซ๐๐ฌ๐ฉ๐๐๐ญ๐ข๐ฏ๐ ๐-๐๐ฎ๐ซ๐ฏ๐. Technology companies are currently relying on the successor to the smartphone.
Whom to follow
Robert Plotkin shows and comments on the latest developments regarding the patenting of software and AI on his LinkedIn feed. In particular, he discusses the latest developments in the USA regarding AI-assisted inventions. He also offers insights for companies that want to protect their AI-assisted inventions and business models through intellectual property, especially patents.
Alexander Weir provides you on his LinkedIn feed with comprehensive information on current reports, case studies and analyses on IP, business and technology. He places a special focus on all topics related to the opportunities and challenges of AI and the developments of the regulatory framework in the EU. He also provides insights for SMEs on how they can use IP to support and protect their innovations in the market.
The Anatomy of a valuable patent
Patents are a form of intellectual property that gives the patent owner the exclusive right to exclude others from making, using, selling and importing the invention covered by the patent for a specified period of time, typically 20 years from the date of filing. However, simply owning a patent does not automatically generate revenue or financial value.
When it comes to creating value from your patents, things get complicated. This is because the success rate of a patent or group of patents depends on a variety of factors, including legal, technological, and business perspectives.
ย Top 3 misconceptions about AI that IP practitioners should be aware of
AI (Artificial Intelligence) has been part of my career for almost two decades now. Initially in my electrical engineering studies and in scientific research, in software development, and then of course, mostly as inventions to be patented. In the following, I would like to clear up a few misconceptions in the context of AI in Intellectual property (IP) that I have come across most often and not just since the hype triggered by ChatGPT.
ย How do fashion brands create and protect their brand value?
Strong brands have a significant impact on the earning power, growth and risk of companies. For example, they lead to the achievement of price premiums by skimming off customersโ willingness to pay for branded products. They generally influence purchasing decisions and preferences for certain products, leading not least to volume premiums. Both can be seen in the most valuable fashion brands all around the world.
IP design
IP design is used to design solutions for a specific business model which, on the one hand, are not yet covered by third-party IP rights and, on the other hand, can be made exclusive through the targeted generation of own IP. However, the focus is not just on generating intellectual property rights – IP should rather be created in exactly those places where exclusivity is desirable from the point of view of the business model and leads to major advantages in the differentiation competition. For this purpose, the application of IP design leaves the classical path of the creation of IP rights behind. There is no reaction to inventions that are reported by developers. Rather, protectable inventions are derived from the analysis of the business model and, to a certain extent, synthetically produced.
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