Author: Tobias Denk

Dominant design is a technology management concept introduced by Utterback and Abernathy in 1975, identifying key technological features that become a de facto standard. A dominant design is the one that wins the allegiance of the marketplace, the one ...

The High-growth Technology Business (HTB) community is an initiative to support business decision makers in SMEs by raising awareness about the relevance of intellectual property for their business. The High-growth Technology Business initiative regul ...

Dolby laboratories tells us a fascinating story how over many decades various business models were developed as reaction to changing market environments and how they were protected with IP. Dolby laboratories themselves were founded in 1965 in London ...

Background Ping An Ping An Healthcare’s “Good Doctor” now has over 225 million users and is the world’s leading online healthcare eco-system platform. The disruptive digital business model of Ping An Good Doctor (PAGD) is very interesting – it is the ...

What is the implementation of an IP management standard all about? It is mainly about the implementation and improvement of processes. Therefore, standards provide guidelines, which processes should be implemented in a company. They do not specify how ...

What is personal branding? Personal branding is all about making others aware of your skills and about what you can offer them. Independent of who you want to communicate to, be it your clients, colleagues, potential employers or any other target grou ...

  The digital transformation changes every aspect of our lives and this also means, that the way IP is used and how IP work is organized constantly changes. The objects that are now protected by IP become increasingly digital and such digital IP ...

The IP systems are heavily affected by the digital transformation in multiple ways. First, the objects protected by IP change. Objects are becoming more digital and intangible, and this requires a different approach to decide, what a business should p ...

The digital transformation affects all parts of the globe in an ever more interconnected world. This is not different for the IP community. Today, trademarks are registered for virtual objects, that only exist in the internet, and patents are protecti ...

The digital transformation is rapidly changing the means by which people are informing themselves, getting in contact with others and collaborate. This trend does not stop at the IP world, but fundamentally changes the way, how clients expect to work ...