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๐Ÿ”—๐—ฑ๐—œ๐—ฃ๐—น๐—ฒ๐˜… โ€“ Your holistic IP knowledge platform

The ๐Ÿ”—๐—ฑ๐—œ๐—ฃ๐—น๐—ฒ๐˜… is a comprehensive online resource designed to be a global hub for all things related to intellectual property (IP)/ IP management. It aims to demystify the complex world of IP and provide users with the knowledge and tools they need to ef ...

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IP Strategy: Unlocking Value and Driving Innovation in the Global Economy

The Center for International Intellectual Property Studies (CEIPI) at the University of Strasbourg kicked off its largest ever Master of Intellectual Property Law and Management (MIPLM) program this week, welcoming 28 students from around the globe. W ...

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Attractiveness of industries โ€“ Case study: SWORD Health

In my presentation, I was invited to explore a key aspect of IP-Strategy Development: Identifying the most important market players. Companies operate within a dynamic ecosystem of key players, including customers, suppliers, competitors, complementor ...

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Humanoid Robotics IP Strategies – Exploring China’s Government Policies and Market Opportunities: New research project at the MIPLM

The Chinese humanoid robotics industry is rapidly evolving, driven by technological advancements, market dynamics, and strong government support. This presentation explores the patent strategies of leading companies in the field, such as UBTECH Roboti ...

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Strategic Legal Implications and Monetization of Intellectual Property in the Video Game Industry: New research project at the MIPLM

This thesis delves into the complex relationship between intellectual property rights (IPRs) and the video game industry, focusing on how key IP mechanisms such as copyright, patents, trademarks, and trade secrets are employed to protect video game co ...

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Pioneering the Digital Outdoors: Outdooractiveโ€™s Journey of Innovation and IP Strategy

Since its inception in 1994, Outdooractive has been at the forefront of outdoor tourism, transforming how adventurers explore and connect with the world around them. With the launch of a digital platform – outdooractive.com – in 2008, the ...

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International cooperation with the Master Program โ€œIP and Tech Transferโ€ at Sofia University โ€œSt. Kliment Ohridskiโ€

The Master program in “Intellectual Property and Technological Transfer” (IPTT) at the Sofia University โ€œSt. Kliment Ohridskiโ€ is a unique offering, being the only one of its kind in Bulgaria developed in partnership with the World Intelle ...

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What does Brand Equity mean? โ€“ Case study: Apple

Brand equity is the additional benefit a consumer associates with a brand, which makes it unique compared to all the other brands available in the market. In other words, brand equity means the customerโ€™s perception and loyalty to a brand and brand aw ...

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What is Strategy? โ€“ Case study: Intuitive Surgical

Strategy in business is about aligning corporate policies with strategic priorities to achieve objectives. It’s a broad formula that encompasses goals and the means to achieve them, and requires a deep understanding of the competitive environmen ...

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Unlocking Success: How Oxylabs Leverages IP Strategy to Drive Innovation

At Oxylabs, a leading provider of web data intelligence solutions from Lithuania, continuous innovation coupled with due attention to intellectual property (IP) rights is a cornerstone of success. The companyโ€™s IP strategy exemplifies how building IP ...

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