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Job offer Erbe Elektromedizin GmbH: Patent Engineer

Erbe Elektromedizin GmbH was founded in 1851 in Tuebingen, Germany, and has today more than 1.700 employees and 21 subsidiaries, which supply over 110 countries with their products. In the 5th generation, the family-owned company develops, produces an ...

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Competitive Advantage through IP and Apple

What is Competitive Advantage? In a simple definition; it refers to factors that allow a company to produce goods or services better or more cheaply than its rivals. These factors allow the productive entity to generate more sales with superior margin ...

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IP strategies for banks and fintech companies

The aim of this work is to give an overview of the recent changes involving IP strategies related to banks and Fintech companies and to suggest some possible future scenarios. Traditionally banks, i.e. financial institutions whose main function is to ...

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Report of the academic year 2022/23

With the defences of the Master theses and Diploma projects in September and October 2023 a successful academic year ended and a new one is about to start. In the last year 22 Master students and 11 Diploma students as well as participants in the vari ...

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IP Protection of Customer Touchpoints in the Customer Journey of BMW

Customer touchpoints represent the various moments of interaction between customers and the products offered by a company. These touchpoints, as well as the customer journey, find clear definition within the framework of the experience economy theory. ...

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The impact and relevance of non-fungible tokens (NFT) on trademark protection of European wine brands

NFTs, among other digital technologies, have affected economies globally. The wine industry isn’t an exception, altering how brands address trademark protection. Wine has deep roots in Europe. Sales and GDP figures for 2022 and 2021 indicate Eur ...

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The role of IP in Porter’s Five Forces and Nespresso

Porter’s Five Forces is a strategic framework used to evaluate an industry’s competitive structure and its impact on profitability. First, the competitive rivalry measures the intensity of competition within an industry. High rivalry is in ...

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Developing a Quantitative Framework for Measuring IP Strategy and Management of Potential Investment Companies and the Associated Risk for Investors

Investors are generally looking to secure returns that are above market rates. One way of achieving such returns is to invest in companies that experience a sustainable competitive advantage, who are therefore able to achieve a price premium compared ...

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Lecturer Portrait: Dr. Alexandra Cordes on IP compliance, portfolio management, effectiveness and efficiency

The IP-Management program at CEIPI is by far the most successful executive management program in IP in Europe. Since 2005, CEIPI has offered a comprehensive IP Management education, for which it develops case studies with C-Level executives and heads ...

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Student Portrait: Daniel Vasconcelos on IP Valuation and Technology Transfer

The IP-Management program at CEIPI is by far the most successful executive management program in IP in Europe. Since 2005, CEIPI has offered a comprehensive IP Management education, for which it develops case studies with C-Level executives and heads ...

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