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Proof of success: Empirical study of the 360° IP strategy for the Thermomix and its digital ecosystem

The 360° IP strategy for the Thermomix TM5 was consistently and systematically designed in such a way that it covers all key customer benefits in its proprietary IP portfolio. The TM5 is not just a market leader in terms of the physical device, but it ...

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Smart home security market is growing: ABUS develops IP strategy

As the “Brand of the Century”, the ABUS brand stands for German quality in security technology, as well as for innovation and design. This is what the awards from Abus in recent years stand for, e.g. the “Most Innovative Brand Award” and the “Red Dot ...

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