Category: Press / Interviews

Digital marketing for IP law firms is often misunderstood as a question of visibility alone. More posts, more rankings, more announcements, more practice pages. But visibility without structure rarely creates a clear market position. The real question ...

Quantum technology is moving from a scientific frontier topic into an economically relevant field that attracts industrial investment, public funding, and strategic competition. While much of the discussion still focuses on technological breakthroughs ...

Many companies invest heavily in technology, patents, software, brands, or know-how, yet underestimate the document that often determines whether these assets truly generate value: the license agreement. A licensing contract is not an administrative a ...

Digital marketing for IP law firms works best when technical competence becomes easy for the market to recognise. This is especially difficult in patent work, because much of the most valuable expertise is hidden inside drafting choices, opposition st ...

Digital marketing for IP law firms works best when it does not look like marketing. It works when the visible communication of a firm reflects a strategic market position that already exists in the work, the people, the cases and the architecture of t ...

Digital marketing for IP law firms is not only about attracting attention. It is about helping the market understand what a firm should be chosen for. Expertise becomes commercially relevant when it is visible, structured and connected to a concrete c ...

For many companies, their most valuable assets are not patents or trademarks, but confidential knowledge. Manufacturing processes, algorithms, customer data, or internal strategies often define their competitive edge. Unlike registered IP rights, trad ...

In the recorded live interview with host Prof. Dr. Alexander Wurzer, Johannes Ernicke, Patent Attorney and Managing Director of patenza, took a differentiated look at how artificial intelligence is currently used in IP law firms and where its real, st ...

The highly succesful Call for IP Subject Matter Experts in Europe got extended throughout 2026 and the IP Business Academy continues to look for IP experts who are supporting the users of the IP system in Europe. The IP Business Academy emerges as a p ...

In the middle of most complex development projects sits a simple commercial truth: teams need options. When a competitor’s patent blocks a promising concept, progress stalls, budgets bleed, and a launch window narrows. Nicos Raftis has built his pract ...