Category: Publication

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For a long time, the idea that intellectual property should be treated as a strategic business asset rather than a purely legal function has been discussed in the profession. The underlying direction is not new. What feels different now is that the ma ...

Few inventions have a story as rich and entertaining as this… and even fewer brands manage to lead their market for more than a century, staying true to their customers while communicating values such as luxury, sophistication, and exclusivity. Merced ...

There is a moment in almost every expert conversation where something subtle happens. You explain a complex issue clearly. The client nods. And then you hear: “So in the end, it’s quite simple.” It isn’t. Sit with that for a mo ...

Subscribe for compact, in-depth IP intelligence: trends, cases, and research curated by the team of the IP Business Academy and the IPBA Connect Platform. Get practical playbooks for positioning, LinkedIn, and business development. Learn from leading ...

A recent study conducted with the Open Foresight Board of the CEIPI IP Business Academy points to a clear mismatch in the German market for IP support in quantum technologies. Quantum companies do have a strong and specific need for intellectual prope ...

Subscribe for compact, in-depth IP intelligence: trends, cases, and research curated by the team of the IP Business Academy and the IPBA Connect Platform. Get practical playbooks for positioning, LinkedIn, and business development. Learn from leading ...

There is a company based not far from where I live, in Munich, that lost an estimated €10 million in revenue to counterfeits in the space of a few months. Not because they had neglected their IP. On the contrary: they had filed patents, registered tra ...

Subscribe for compact, in-depth IP intelligence: trends, cases, and research curated by the team of the IP Business Academy and the IPBA Connect Platform. Get practical playbooks for positioning, LinkedIn, and business development. Learn from leading ...

Many IP professionals assume that their expertise will speak for itself. In reality, it rarely does. Not because the expertise is insufficient. On the contrary, the IP field is full of extraordinarily sophisticated specialists. The difficulty lies els ...