Category: Publication

For many IP experts, the idea that “good work should speak for itself” is not a naive belief. It comes from a professional culture built on precision, substance and responsibility. In intellectual property, credibility is earned through technical dept ...

The original 360° IP Strategy already contained a management-system idea, even before today’s standards gave it a formal structure. IP should not begin with the right itself or with the administrative needs of a patent department. It should begin with ...

The original 360° IP Strategy treated patent monitoring as a central function of integrated IP management. Patent publications were not merely legal documents to archive. They were indicators of technological competition, sources of technical knowledg ...

Europe does not lack innovation activity. Across universities, startups, scale-ups, research institutes, industrial ecosystems and public funding programs, new technologies are being developed at impressive speed. Artificial intelligence, quantum tech ...

IP controlling must go beyond counting patents, filings or renewals. In digital business models, strategic value often lies in software, data, interfaces, workflows, contracts and ecosystem positions. The key question is therefore not how much IP a co ...

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For many years, senior IP experts could build authority through technical knowledge, legal precision and analytical depth. These things still matter. In complex IP work, they matter a great deal. But they no longer explain why some experts become trus ...

The original 360° IP Strategy argued that freedom of action should accompany innovation from the first idea through development, launch and later product adaptation. That principle becomes even more important when an offering is continuously updated a ...

Knowledge Map 2.0 updates the original 360° IP Strategy for digital business models. Strategically relevant know-how no longer resides only in employees or technical documents, but also in source code, datasets, AI models, repositories, cloud environm ...

The original 360° IP Strategy made a demanding distinction between recognising a need for IP and creating the assets required to satisfy that need. A company may know that a customer-relevant advantage should be made exclusive, yet still lack the inve ...