Category: Publication

In 2025, we published eight case-study style white-paper posts that collectively map a full digital-marketing and business-development system for IP experts: from how you define what you stand for, to how you become visible, to how visibility turns in ...

Subscribe for compact, in-depth IP intelligence: trends, cases, and research curated by the team of the IP Business Academy and the IPBA Connect Platform. Get practical playbooks for positioning, LinkedIn, and business development. Learn from leading ...

Today, many IP experts are technically brilliant and still misunderstood, underutilized, or brought in too late. Not because their expertise isn’t strong enough, but because it isn’t accessible enough to the people who need to act on it. In a world wh ...

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, and IP offices and institutions in national and regional innovation systems have asked Prof. Dr. Alexander Wurzer: “Where can you be sure not to miss any important IP management cont ...

For many IP experts, personal branding still sounds like something “nice to have”, relevant for visibility, perhaps, but not directly tied to business outcomes. But a strong expert brand does more than make you visible. It shapes the kind of opportuni ...

The 2025 update of the Open Foresight Board Trend Radar, enriched with insights from MIPLM participants, provides a wide-ranging and multi-layered perspective on the evolution of intellectual property management. The findings show that many traditiona ...

Design protection is often discussed in the context of registration, scope, and validity. Far less attention is paid to one of its most practical benefits: its enforceability through notice-and-take-down (NTD) mechanisms on online marketplaces. While ...

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, and IP offices and institutions in national and regional innovation systems have asked Prof. Dr. Alexander Wurzer: “Where can you be sure not to miss any important IP management cont ...

The IP world is changing fast. AI reshapes workflows, new markets emerge, client expectations shift, and entire industries innovate at unprecedented speed. For experts who want to remain visible and relevant, it becomes unavoidable that their personal ...

The new WIPO Pulse 2025 report is more than a data set. It is a mirror held up to the global IP ecosystem – and it shows that years of coordinated IP awareness building are starting to pay off. WIPO surveyed 35,500 people in 74 countries and found ris ...