Category: Publication

There is a question I hear regularly from managing partners of mid-sized IP firms, usually somewhere between a strategy conversation and a frank admission: “We know what we stand for. We just don’t know how to show up that way in the market and ...

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Case Study: Mentorship of a Colombian women-founded Biotech Startup (Sciphage) Abstract This case study explores how an integrated approach combining intellectual property (IP) strategy, technology transfer, corporate governance, and third-party negot ...

The hardest positioning question for an IP expert is not: how do I want to present myself? It is: what have I been accepting without question? Many IP experts think of positioning as something external. A clearer profile. A sharper LinkedIn presence. ...

Subscribe for compact, in-depth IP intelligence: trends, cases, and research curated by the team of the IP Business Academy and the IPBA Connect Platform. Get practical playbooks for positioning, LinkedIn, and business development. Learn from leading ...

There is a sentence I often hear from experts I work with, especially in highly specialised fields such as intellectual property: “I don’t want to sound like marketing.” I understand that concern very well. For many IP experts, visib ...

A growing number of signals from the industry suggest a clear mismatch in the European market for patent support around the Unified Patent Court. Companies do recognize the strategic relevance of the UPC. Yet much of what they need is not visibly addr ...

Subscribe for compact, in-depth IP intelligence: trends, cases, and research curated by the team of the IP Business Academy and the IPBA Connect Platform. Get practical playbooks for positioning, LinkedIn, and business development. Learn from leading ...

For a long time, the idea that intellectual property should be treated as a strategic business asset rather than a purely legal function has been discussed in the profession. The underlying direction is not new. What feels different now is that the ma ...

Few inventions have a story as rich and entertaining as this… and even fewer brands manage to lead their market for more than a century, staying true to their customers while communicating values such as luxury, sophistication, and exclusivity. Merced ...