The book “Effective Intellectual Property Management for Small to Medium Businesses and Social Enterprises: IP Branding, Licenses, Trademarks, Copyrights, Patents and Contractual Arrangements” is a valuable resource for any legal practitioner dealing with IP law and commercial law areas. It explains the importance and value of IP, including patents, trademarks, copyright, branding and licenses, and provides insight into day-to-day challenges faced by smaller businesses and social enterprises. It also includes useful discussions on vital aspects of IP, such as using IP as security, IP branding, franchising models and contractual arrangements.
IP management is an area of corporate management that has often been neglected or overlooked by small and medium size enterprises, and even more so by smaller third sector enterprises, even though effective IP management strategies can make the difference between the success and failure of an organization. This book focuses on ways in which small and medium size enterprises can protect and manage their IP.
Drawing on qualitative research conducted in Australia and identifying the unique challenges faced by third sector SMEs, the book offers practical strategies for effective IP management and protection. Its functional and up-to-date approach on IP related issues for small and medium size businesses and not-for-profits distinguishes this work from others in the field of IP rights management.
An example would be to consider a strategy to build a tailored, simple to understand IP strategy which enables you to get more out of partnerships and in capturing the value of innovation in a mutually beneficial manner for all parties involved. Here is our blogpost on 3 moves to designing a winning strategy:
About the authors
Dr. Cantatore is an Associate Professor of Law at Bond University, Gold Coast, Australia and teaches and researches in the areas of Intellectual Property Law. She is a practicing lawyer, and Director of the Bond Law Clinic Program. She is Editor in Chief of the Australian Journal of Clinical Education, has presented at many international conferences, is the author of books on copyright law and property law and has published in numerous international academic journals.
Professor Spencer currently serves as Head of Law at James Cook University, Townsville, Australia. In addition to her work in intellectual property management, Professor Spencer’s scholarship in franchising law and regulation has earned her recognition domestically and overseas. She is the author of books and articles on commercial law and regulation and consults with industry, the profession and governmental bodies. She also conducts research in the areas of non-profit governance and contracting relationships in development cooperation.