Many IP experts in the IP community at I3PM, the HTB-EPO initiative, and other global IP offices and institutions in national and regional innovation systems have asked Prof. Alexander Wurzer: โ€œwhere can you be sure not to miss any important IP management contentโ€. In fact, you have to follow a number of interesting feedsย  to really keep up with the global developments around IP management. To make this easier he decided to offer his own personal newsletter for IP management. Here you can find the last issues in the archive and also subscribe. A fresh read with all the important IP Management content will be sent to the subscribers every second Thursday at 7.00 (CET), so you can start your day informed.

The next Newsletter will cover the following topics:

AI makesย groundbreaking discoveries

Can AI create new knowledge, can AI really be creative ๐Ÿค”? AI has discovered the first new antibiotic in 60 years ๐Ÿ˜ฎ!

The question that I discuss almost daily with IP experts from the industry is: ๐‚๐š๐ง ๐€๐ˆ ๐ซ๐ž๐š๐ฅ๐ฅ๐ฒ ๐ข๐ง๐ฏ๐ž๐ง๐ญ? Or does AI just reproduce, more or less meaninglessly, what was already in the training data anyway๐Ÿง?

Well: Multi-resistant bacteria have been a major challenge for medicine for many years and cause millions(!) of deaths in clinical practice every year. The World Health Organization (WHO) classifies antibiotic resistance as one of the biggest medical problems of our time.

๐“๐ก๐ž ๐ฎ๐ฌ๐ž ๐จ๐Ÿ ๐€๐ˆ ๐ข๐ฌ ๐ฉ๐ซ๐จ๐ฏ๐ข๐ง๐  ๐ญ๐จ ๐›๐ž ๐ ๐ซ๐จ๐ฎ๐ง๐๐›๐ซ๐ž๐š๐ค๐ข๐ง๐  ๐ข๐ง ๐ฆ๐ž๐๐ข๐œ๐ข๐ง๐ž – perhaps the turning point in the fight against antibiotic resistance – but this comes too late for almost 1.3 million deaths from multi-resistant germs in 2019 alone. The MIT project published in Nature used “transparent” AI to see how the AI learns from the models to derive predictions for certain good molecules against antibiotics.

A deep learning model ๐Ÿค– was used to automatically predict the activity and toxicity of each compound. ๐€ ๐ญ๐จ๐ญ๐š๐ฅ ๐จ๐Ÿ ๐Ÿ๐Ÿ ๐ฆ๐ข๐ฅ๐ฅ๐ข๐จ๐ง (!) ๐œ๐จ๐ฆ๐ฉ๐จ๐ฎ๐ง๐๐ฌ ๐ฐ๐ž๐ซ๐ž ๐ž๐ฑ๐š๐ฆ๐ข๐ง๐ž๐ – this is almost impossible with classic laboratory work ๐Ÿš€.

You gradually have to ask the initial question differently: ๐Ÿ“ข ๐–๐ก๐จ ๐š๐œ๐ญ๐ฎ๐š๐ฅ๐ฅ๐ฒ ๐ฌ๐ญ๐ข๐ฅ๐ฅ ๐›๐ž๐ฅ๐ข๐ž๐ฏ๐ž๐ฌ ๐ญ๐ก๐š๐ญ ๐ญ๐ก๐ž๐ฒ ๐œ๐š๐ง ๐›๐ž ๐ฌ๐ฎ๐œ๐œ๐ž๐ฌ๐ฌ๐Ÿ๐ฎ๐ฅ ๐ข๐ง ๐ญ๐ก๐ž ๐ข๐ง๐ง๐จ๐ฏ๐š๐ญ๐ข๐จ๐ง ๐œ๐จ๐ฆ๐ฉ๐ž๐ญ๐ข๐ญ๐ข๐จ๐ง ๐ฐ๐ข๐ญ๐ก๐จ๐ฎ๐ญ ๐€๐ˆ ๐ฌ๐ฎ๐ฉ๐ฉ๐จ๐ซ๐ญ? ๐€๐๐š๐ฉ๐ญ ๐ฒ๐จ๐ฎ๐ซ ๐ˆ๐ ๐ฆ๐š๐ง๐š๐ ๐ž๐ฆ๐ž๐ง๐ญ ๐ญ๐จ ๐ญ๐ก๐ž ๐€๐ˆ ๐ž๐ซ๐š – ๐š๐ฌ ๐ช๐ฎ๐ข๐œ๐ค๐ฅ๐ฒ ๐š๐ฌ ๐ฉ๐จ๐ฌ๐ฌ๐ข๐›๐ฅ๐ž.


Protecting Dominant design with IP

ย What is a โ€œ๐ƒ๐จ๐ฆ๐ข๐ง๐š๐ง๐ญ ๐ƒ๐ž๐ฌ๐ข๐ ๐งโ€ and why is it so important for IP ๐Ÿค”? Because for an IP strategy you have to know what the competition actually is ๐Ÿง!

Dominant design is a concept in technology management introduced by James M. Utterback and William J. Abernathy in 1975. It identifies key technologies that will become the de facto standard. A dominant design is the one that wins market approval and that competitors and innovators must adhere to if they want to achieve significant market presence.

Just like you see with smart phones ๐Ÿ‘‡. Once the dominant design has established itself, the competition changes. In this context, โ€œdesignโ€ should not be understood as the design of the outer shell of a physical product. Rather, design means the entire product logic.

When a new technology emerges (e.g., GUI operating systems for computers), companies often introduce a number of alternative designs (e.g., Microsoft – Windows, Apple Inc. – Mac OS, and IBM – OS/2). Updated themes are released that include incremental improvements. At some point an architecture may emerge that is accepted as an industry standard, such as Microsoft Windows.

When the dominant design is established in the market, competition shifts. With smart phones, from the hardware to the software and the apps. In operating systems, from proprietary solutions to interoperability.

๐Ÿ“ข ๐–๐ก๐ž๐ง ๐๐ž๐ฌ๐ข๐ ๐ง๐ข๐ง๐  ๐ˆ๐ ๐ฌ๐ญ๐ซ๐š๐ญ๐ž๐ ๐ข๐ž๐ฌ, ๐ฒ๐จ๐ฎ ๐ฌ๐ก๐จ๐ฎ๐ฅ๐ ๐ค๐ง๐จ๐ฐ ๐ฐ๐ก๐š๐ญ ๐ญ๐ก๐ž ๐œ๐จ๐ฆ๐ฉ๐ž๐ญ๐ข๐ญ๐ข๐จ๐ง ๐ข๐ฌ, ๐จ๐ญ๐ก๐ž๐ซ๐ฐ๐ข๐ฌ๐ž ๐ฒ๐จ๐ฎ ๐œ๐š๐ง๐ง๐จ๐ญ ๐ฆ๐š๐ค๐ž ๐ญ๐ก๐ž ๐ˆ๐ ๐œ๐จ๐ฆ๐ฉ๐ž๐ญ๐ข๐ญ๐ข๐ฏ๐ž ๐ข๐ง๐ฌ๐ญ๐ซ๐ฎ๐ฆ๐ž๐ง๐ญ ๐ž๐Ÿ๐Ÿ๐ž๐œ๐ญ๐ข๐ฏ๐ž.


AI generated characters

If I talk to a chatbot – what does it actually look like ๐Ÿค”? Sure: On Instagram he looks like Emily Pellegrini, 21, Italian and an AI ๐Ÿ˜ฎ!

Three trends are currently converging: exerywhere, always and persuasive

1๏ธโƒฃ ๐„๐ฏ๐ž๐ซ๐ฒ๐ฐ๐ก๐ž๐ซ๐ž: At the largest electronics trade fair in the world, the Consumer Electronics Show, or CES, it becomes clear: AI dominates and disappears and seeps into everything: cars, robots, toothbrushes, refrigerators …

2๏ธโƒฃ ๐€๐ฅ๐ฐ๐š๐ฒ๐ฌ: At the same time, we are getting more and more used to interacting with AI-based chatbots on a daily basis, from ChatGPT to Google’s Bard, Amazon’s Alexa to “Frag Magenta” from Deutsche Telekom or “Ada” from the Swiss AXA Insurance.

3๏ธโƒฃ ๐๐ž๐ซ๐ฌ๐ฎ๐š๐ฌ๐ข๐ฏ๐ž: After all, AIs now produce such convincing representations of people – see Emily – that it is difficult for us to distinguish any difference from reality. Especially when reality – such as fashion, music, film, gaming or influencers – already seems quite “artificial/artistic”.

The economic size of these markets is gigantic and growing massively worldwide. The market for influencer advertising alone is increasing by 10+% annually and will soon reach almost โ‚ฌ50 billion worldwide. With such AI-generated characters and personalities come a whole range of exciting IP questions:

๐Ÿ“Œ What is the difference between AI personalities and deepfakes or media manipulation?

๐Ÿ“Œ What legal implications do such AI-generated personalities have on the modeling, music and influencer industries?

๐Ÿ“Œ What role do service providers like Scenario play in the creation of AI personalities? Where do copyright and trademark rights apply?

๐Ÿ“ŒHow to deal with the potential misuse of AI for explicit content?


What is next for the metaverse?

How real is the Metaverse ๐Ÿค”? It depends on who you ask: It will probably first catch on in industry and then in the consumer sector ๐Ÿค—. And that has IP consequences ๐Ÿ˜ฎ!

According to all the information that is currently available and the impressions from CES 2024: The Metaverse is coming – but differently than many thought. Siemens is determined to lead the “๐ˆ๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ข๐š๐ฅ ๐Œ๐ž๐ญ๐š๐ฏ๐ž๐ซ๐ฌ๐ž” Here is an overview of what was important at CES2024 and what the industrial metaverse could look like.

The World Economic Forum shows that by 2030 over 700 cities will have their own metaverse. ๐“๐ก๐ซ๐ž๐ž ๐œ๐ข๐ญ๐ข๐ž๐ฌ ๐š๐ฅ๐ซ๐ž๐š๐๐ฒ ๐ก๐š๐ฏ๐ž ๐š ๐ฆ๐ž๐ญ๐š๐ฏ๐ž๐ซ๐ฌ๐ž: Seoul – South Korea, Santa Monica – United States and Dubai – United Arab Emirates.

The most important topics of AR/VR for 2024 are:

๐Ÿ“Œ ๐•๐ข๐ซ๐ญ๐ฎ๐š๐ฅ ๐ญ๐ซ๐š๐ข๐ง๐ข๐ง๐ : Walmart trains its workforce, and the MindPort GmbH no-code platform can be used to create training courses for business users

๐Ÿ“Œ ๐’๐ฉ๐š๐ญ๐ข๐š๐ฅ/๐ˆ๐ฆ๐ฆ๐ž๐ซ๐ฌ๐ข๐ฏ๐ž ๐‚๐จ๐ฆ๐ฆ๐ž๐ซ๐œ๐ž: Amazon and Alibaba Group are building 3D marketplaces and shopping experiences including virtual fitting

๐Ÿ“Œ ๐‡๐š๐ซ๐๐ฐ๐š๐ซ๐ž ๐ข๐ง๐ง๐จ๐ฏ๐š๐ญ๐ข๐จ๐ง๐ฌ: Apple’s Vision Pro is already sold out for February – sales of 74 million VR glasses are expected for 2024

๐Ÿ“Œ ๐’๐จ๐œ๐ข๐š๐ฅ ๐•๐‘/๐„๐ง๐ญ๐ž๐ซ๐ญ๐š๐ข๐ง๐ฆ๐ž๐ง๐ญ: Epic Games will show its version of the Metaverse and Microsoft is in the starting blocks with Activision Blizzard

๐Ÿ“Œ ๐•๐‘ ๐ข๐ง ๐ฆ๐ž๐๐ข๐œ๐ข๐ง๐ž ๐š๐ง๐ ๐ญ๐ก๐ž๐ซ๐š๐ฉ๐ฒ: This is where most of the training and development takes place in the Metaverse

๐Ÿ“Œ ๐ˆ๐ง๐ญ๐ž๐ซ๐จ๐ฉ๐ž๐ซ๐š๐›๐ข๐ฅ๐ข๐ญ๐ฒ ๐š๐ง๐ ๐ฌ๐ฎ๐ฉ๐ฉ๐จ๐ซ๐ญ๐ข๐ง๐  ๐ญ๐จ๐จ๐ฅ๐ฌ: This development comes primarily from the automotive industry, where there is great interest in cross-metaverse interoperability

The Metaverse is largely uncharted territory today – but that doesn’t mean that you can’t and shouldn’t stake out your territory there with IP NOW – no one will wait for the individual. ๐Ÿ“ข ๐ˆ๐ง ๐ญ๐ก๐ž ๐ฆ๐ž๐ญ๐š๐ฏ๐ž๐ซ๐ฌ๐ž – ๐ฌ๐ข๐ฆ๐ข๐ฅ๐š๐ซ ๐ญ๐จ ๐ญ๐ก๐ž ๐ˆ๐ง๐ญ๐ž๐ซ๐ง๐ž๐ญ ๐š๐ง๐ ๐ญ๐ก๐ž๐ง ๐ญ๐ก๐ž ๐ฆ๐จ๐›๐ข๐ฅ๐ž ๐ˆ๐ง๐ญ๐ž๐ซ๐ง๐ž๐ญ – ๐›๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐ข๐ฌ ๐ซ๐ž๐๐ข๐ฌ๐ญ๐ซ๐ข๐›๐ฎ๐ญ๐ž๐ – ๐ฐ๐จ๐ซ๐ฅ๐๐ฐ๐ข๐๐ž – ๐ˆ๐ ๐ญ๐จ๐๐š๐ฒ ๐ฌ๐ž๐œ๐ฎ๐ซ๐ž๐ฌ ๐จ๐ฉ๐ญ๐ข๐จ๐ง๐ฌ ๐Ÿ๐จ๐ซ ๐ญ๐จ๐ฆ๐จ๐ซ๐ซ๐จ๐ฐ.


Patent protection of streaming use cases

Why do we have to watch advertising on Amazon streaming soon ๐Ÿค”? Well: Among other things, because Tencent has such a good IP strategy with Mirriad for AI-based product placement ๐Ÿ˜ฎ!

From January 29th, Amazon Prime Video will begin to interrupt films and series in streaming with advertising. Unless you are willing to pay an extra fee per month. ๐ˆ๐ญ ๐ฐ๐ข๐ฅ๐ฅ ๐œ๐จ๐ฌ๐ญ ๐”๐’$๐Ÿ.๐Ÿ—๐Ÿ— ๐ข๐ง ๐ญ๐ก๐ž ๐”๐’ ๐ญ๐จ ๐ง๐จ๐ญ ๐ฌ๐ž๐ž ๐š๐ง๐ฒ ๐š๐๐ฌ. Since Amazon already knows very well about users and their purchasing behavior, it is expected that Amazon will generate additional sales of around US๐Ÿ’ฒ5 billion from individualized advertising .

The question is: Why does Amazon make this so clumsy? Why not a much more elegant product placement? Quite simply: Because Tencent and Mirriad have patented it. Tencent owns the media platform WeChat and integrates advertising messages seamlessly and imperceptibly into the stream of existing (old) films with AI.

This works excellently ๐Ÿ˜ฒ, influences the viewers’ purchasing behavior and is not annoying – it’s just that it is ๐ก๐ž๐š๐ฏ๐ข๐ฅ๐ฒ ๐ฉ๐š๐ญ๐ž๐ง๐ญ๐ž๐ ๐›๐ฒ ๐Œ๐ข๐ซ๐ซ๐ข๐š๐ and is therefore currently not available for Amazon. Hence the clumsy advertising on Amazon from January 29th.

๐Ÿ“ข ๐€๐ง๐ฒ๐จ๐ง๐ž ๐ฐ๐ก๐จ ๐ฆ๐š๐ง๐š๐ ๐ž๐ฌ ๐ญ๐จ ๐œ๐ซ๐ž๐š๐ญ๐ž ๐š ๐œ๐จ๐ง๐ฏ๐ข๐ง๐œ๐ข๐ง๐  ๐ฎ๐ฌ๐ž๐ซ ๐ž๐ฑ๐ฉ๐ž๐ซ๐ข๐ž๐ง๐œ๐ž ๐ข๐ง ๐ญ๐ก๐ž๐ข๐ซ ๐›๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐ฆ๐จ๐๐ž๐ฅ ๐ฌ๐ก๐จ๐ฎ๐ฅ๐ ๐š๐ฅ๐ฌ๐จ ๐ฉ๐š๐ญ๐ž๐ง๐ญ ๐ข๐ญ in order to make life difficult for the competition and make their business model more difficult.