Many IP experts in the IP community at I3PM, the HTB-EPO initiative, IP offices and institutions in national and regional innovation systems have asked Prof. Dr. Alexander Wurzer: “Where can you be sure not to miss any important IP management content?” In fact, you have to follow a number of interesting feeds to really keep up with the global developments around IP management. To make this easier he decided to offer his own personal newsletter for IP management. Here, you can find the latest issues in the archive and also subscribe. A fresh read with all important IP Management content will be sent to the subscribers every second Thursday at 7:00 (CET), so that they can start the day informed.

The next Newsletter will cover the following topics:

IP in collaborations

General Motors has partnered with NVIDIA to accelerate its autonomous driving ambitions. By integrating NVIDIA’s AI platforms—including the Omniverse simulation environment and DRIVE Hyperion hardware stack—GM plans to advance vehicle autonomy, in-car experiences, and intelligent manufacturing across its ecosystem. This isn’t just a supplier relationship—it’s a strategic co-development partnership at the intersection of automotive, AI, and software.

👉️ To the LinkedIn post

Broad and enforcable patents

When deciding for patent protection, founders of software-based startups are often aiming for the protection of their highly complex product with a single patent. But to stop competitors from developing around it, another view on broad and enforcable patents might be needed.

👉️ To the LinkedIn post by Robert Plotkin

Trademarks for cosmetics

For fast moving consumer goods (FMCG), trademark protection is essential to create a visual differentiation to competitors’ offerings so that products can be quickly identified by customers in convenience stores. The NEVA case shows how to enforce them internationally.

👉️ To the LinkedIn post by Steven (Chia-Cheng) Liao

IP for founders

When founders are pitching to investors, they are often omitting some of their most valuable assets: their IP. When communicating IP as a revenue driver and differentiator, founders may be able to improve their chances to raise money.

👉️ To the LinkedIn post by Ilanit Appelfeld

Defence against copycats

Digital companies run an especially high risk of their corporate brand simply being copied. Defence against copycats is therefore crucial to protect the own reputation.

👉️ To the LinkedIn post by Maria Boicova-Wynants

Whom to follow

Emanuela Bianco is Name Partner at Saglietti Bianco Law Firm and Executive Committee Member and YMC Chair at LES Italia. On her LinkedIn feed, she is informing on a weekly basis about relevant IP topics in her Coffee Talk series. Additionally, she presents and comments on current decisions of Italian courts as well as the EUIPO Boards of Appeal.

Nusaike Mufthie is Innovation Officer at the National Innovation Agency Sri Lanka and Founder of DataValley Solutions. He focuses on questions around technology transfer and commercialisation and shares on LinkedIn informative resources from organizations, such as WIPO and Türkpatent. He is also member of the Glossary Advisory Board.

New on the Resource Hub

Digital marketing: Smart on LinkedIn – A guide

This free guide solves the challenge of standing out in a crowded digital space. You’ll learn to transform your LinkedIn presence from basic to authoritative, attracting clients and collaborators while avoiding time-wasting mistakes. Includes pro tips on profile “thickness,” smart use of InMail, and curating a high-value network.

Business Development: Email Course Business Development

This free course helps IP experts shift from reactive outreach to structured business development. You’ll learn how to position your expertise, build trust through client-focused communication, and develop a reliable system to grow your practice—step by step.

Beyond expertise – what thought leadership really means

Many IP professionals are highly respected inside their firms or niches, but rarely beyond. You’re the go to when something breaks, not the one invited to decide what comes next. That’s the gap between being seen as an expert and being heard as a thought leader.

You don’t have to be a household name to lead. But you do need to let others into your thinking—so they see you as a guide, not just a problem solver.

Start today: share one insight, ask one bold question, or map one unexpected connection. Your expertise laid the tracks. Thought leadership steers the train.

Lean IP – making IP fit for the real business world

Blogpost Lean IP, Oliver Baldus

When we think about innovation, patents often come to mind first. But patents — if managed poorly — can become just paperwork and cost centres instead of strategic assets. That’s why IP subject matter expert of the IP Business Academy Dr. Oliver Baldus’ lecture on Lean IP in the sixth module of the CEIPI-EPO MIPLM (Master of IP Law and Management) is so timely and relevant.

IP on eCommerce platforms

Amazon is still the market leader in the world of eCommerce, but platforms from China, such as Temu, are now hot on its heels. Therefore, eCommerce is a truly global and digital business, which also introduces various IP challenges. One of the most prominent is the enforcement of trademarks.

In this IP management letter, the current best practice of trademark enforcement on eCommerce platforms is presented from a US perspective.

How Xerox and the Japanese copier makers built rival empires on a single innovation

Xerox and Japanese copier makers built rival empires on the same photocopying process but used opposite business models: Xerox profited through exclusive servicing and pay-per-use, protected by patents. Japanese brands used a razor-and-blade model, selling cheap copiers but locking in profits through IP-protected consumables. Both show how IP must fit the revenue engine.