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Why IP Experts Need a Tailored Marketing Framework: The Online Marketing Strategy Configurator

The intellectual property profession has traditionally relied on reputation, referrals, and long-standing professional networks. For many years, visibility within a relatively closed professional community was sufficient to attract clients and collabo ...

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Teaching as Business Development in IP: How to Educate Without Selling

Most IP professionals are not short on expertise. The real challenge is that expertise is often not legible to the people who need it most. Founders, product leaders, investors, procurement teams, and even many general counsel do not wake up looking f ...

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LinkedIn as Conversation Architecture: How IP Expertise Turns into Qualified Inquiries

A recap of the I3PM training session on 24 February 2026, led by Prof. Dr. Alexander J. Wurzer and Dr. Tobias Denk. Most LinkedIn frustrations sound like “I post, but nothing happens.” The I3PM session “Leveraging the LinkedIn Algorithm: Achieving Rea ...

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Davos AI Signals for 2026: When “Adoption” Stops Being the Question

Andreas Liebl, CEO of appliedAI Initiative GmbH, gave an overview presentation on the discussions about AI from the World Economic Forum 2026 at a meeting of the CTO Forum on February 26th. The Davos “AI update” landed with an unusual mix of excitemen ...

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The Positioning Shift: How IP Experts Become the Clear Choice

The Positioning Shift: From Expert to Choice Summary of the Independent by Design IP Expert Support Live Session (24 February 2026) Most IP experts do not have a competence problem. They have a translation problem. The session opened with a pattern yo ...

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Commercial Implications of IP Assignments: The IP Management Challenges That Make-or-Break Deals

In practice, an IP assignment is rarely “just paperwork”. It is a commercial event that changes who can exploit a technology, who can enforce it, who can grant licences, who can pledge it as collateral, and who bears the risks if something goes wrong ...

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Trusted by Method: How to Build Public Credibility Without Exposing Client Work

Most IP experts face the same tension once they take digital visibility seriously. Your strongest proof of competence lives behind confidentiality. The work that builds trust in real life is often based on invention disclosures, filing intentions, lic ...

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IP as a Way Out of the Role as an Outsourcing Centre 🎯 IP Management Pulse #55

Subscribe for compact, in-depth IP intelligence: trends, cases, and research curated by the team of the IP Business Academy and the IPBA Connect Platform. Get practical playbooks for positioning, LinkedIn, and business development. Learn from leading ...

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From Invention Discipline to Portfolio Power: The IP Habits That Make or Break Strategy

This Fireside Chat as a part of the 2026 IP Strategy Bootcamp which is organized by EPO-I3PM-CEIPI was designed to create productive tension, not polite overlap. The central idea was a “triangle” of three moments in IP work: deciding whether an invent ...

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Tool and Workflow for Growth: LinkedIn + CRM + Client Journeys + AI (and MCP Servers) for IP Experts

Many IP experts treat LinkedIn as a place to “post something occasionally.” That usually creates visibility, but not a predictable pipeline. The more reliable approach is to see LinkedIn as the front end of a client journey, and your CRM as the memory ...

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