Sustainable success with IP, Gamification, Agile, genAI inventions in chemistry, iPhone moments: 🎯 IP Management Pulse #12

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, and other global IP offices and institutions in national and regional innovation systems have asked Prof. Alexander Wurzer: “where can you be sure not to miss any important IP management content”. In fact, you have to follow a number of interesting feeds  to really keep up with the global developments around IP management. To make this easier he decided to offer his own personal newsletter for IP management. Here you can find the last issues in the archive and also subscribe. A fresh read with all the important IP Management content will be sent to the subscribers every second Thursday at 7.00 (CET), so you can start your day informed.

The next Newsletter will cover the following topics:

Sustainable success with IP

How 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 can the 𝐬𝐮𝐜𝐜𝐞𝐬𝐬 of a food processor be 🤔? 𝐖𝐢𝐭𝐡 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐈𝐏 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲, the right implementation and the right monitoring: 𝐯𝐞𝐫𝐲 🧐!

📢 𝐓𝐡𝐢𝐬 𝐜𝐚𝐬𝐞 𝐬𝐭𝐮𝐝𝐲 𝐢𝐬 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐠𝐥𝐨𝐛𝐚𝐥 𝐭𝐫𝐚𝐢𝐧𝐢𝐧𝐠 𝐢𝐧 𝐈𝐏 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐰𝐢𝐭𝐡 𝐢𝐧𝐬𝐭𝐢𝐭𝐮𝐭𝐢𝐨𝐧𝐬 𝐨𝐟 𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐬𝐲𝐬𝐭𝐞𝐦𝐬 𝐚𝐧𝐝 𝐰𝐞 𝐚𝐫𝐞 𝐩𝐫𝐨𝐮𝐝 𝐚𝐧𝐝 𝐡𝐚𝐩𝐩𝐲 𝐭𝐨 𝐛𝐞 𝐚 𝐬𝐦𝐚𝐥𝐥 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐭𝐡𝐢𝐬 𝐬𝐮𝐜𝐜𝐞𝐬𝐬 𝐬𝐭𝐨𝐫𝐲. 𝐓𝐨 𝐞𝐯𝐞𝐫𝐲𝐨𝐧𝐞 𝐰𝐡𝐨 𝐰𝐚𝐬 𝐚𝐧𝐝 𝐢𝐬 𝐭𝐡𝐞𝐫𝐞: 𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐯𝐞𝐫𝐲 𝐦𝐮𝐜𝐡 𝐚𝐧𝐝 𝐜𝐨𝐧𝐭𝐢𝐧𝐮𝐞𝐝 𝐬𝐮𝐜𝐜𝐞𝐬𝐬.

Gamification as a branding strategy

Is 𝐠𝐚𝐦𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧 just a game 🤔? Absolutely not: it is a very effective way of 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐢𝐧𝐠 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐚𝐧𝐝 𝐞𝐦𝐩𝐥𝐨𝐲𝐞𝐞 𝐛𝐞𝐡𝐚𝐯𝐢𝐨𝐫 – and it is an 𝐈𝐏 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 🧐!

Agile mindset

What is an 𝐚𝐠𝐢𝐥𝐞 𝐦𝐢𝐧𝐝𝐬𝐞𝐭 🤔? How do you integrate IP work into agile development environments 🤔? Is there such a thing as 𝐚𝐠𝐢𝐥𝐞 𝐈𝐏 🧐?

📢 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐧𝐠 𝐈𝐏 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐢𝐧𝐭𝐨 𝐚𝐠𝐢𝐥𝐞 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭𝐬 𝐫𝐞𝐪𝐮𝐢𝐫𝐞𝐬 𝐚 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡 𝐭𝐡𝐚𝐭 𝐚𝐥𝐢𝐠𝐧𝐬 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞 𝐩𝐫𝐢𝐧𝐜𝐢𝐩𝐥𝐞𝐬 𝐨𝐟 𝐚𝐠𝐢𝐥𝐢𝐭𝐲 — 𝐟𝐥𝐞𝐱𝐢𝐛𝐢𝐥𝐢𝐭𝐲, 𝐬𝐩𝐞𝐞𝐝, 𝐚𝐧𝐝 𝐢𝐭𝐞𝐫𝐚𝐭𝐢𝐯𝐞 𝐩𝐫𝐨𝐠𝐫𝐞𝐬𝐬. 𝐓𝐡𝐢𝐬 𝐢𝐬 𝐚 𝐫𝐞𝐚𝐥 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞 𝐟𝐨𝐫 𝐬𝐨𝐦𝐞 𝐈𝐏 𝐞𝐱𝐩𝐞𝐫𝐭𝐬. 

AI generated inventions in the chemical industry

How can 𝐜𝐡𝐞𝐦𝐢𝐜𝐚𝐥 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐛𝐞𝐧𝐞𝐟𝐢𝐭 𝐟𝐫𝐨𝐦 𝐀𝐈 in the development process 🤔? Details about this in the interview about the 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞 𝐈𝐏 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐃𝐚𝐲𝐬 🧐!

📢 𝐓𝐡𝐞 𝐜𝐡𝐞𝐦𝐢𝐜𝐚𝐥 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐢𝐬 𝐚𝐧 𝐚𝐫𝐞𝐚 𝐰𝐡𝐞𝐫𝐞 𝐀𝐈 𝐢𝐬 𝐜𝐡𝐚𝐧𝐠𝐢𝐧𝐠 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐩𝐫𝐨𝐜𝐞𝐬𝐬𝐞𝐬 𝐦𝐨𝐬𝐭 𝐪𝐮𝐢𝐜𝐤𝐥𝐲 𝐚𝐧𝐝 𝐟𝐮𝐧𝐝𝐚𝐦𝐞𝐧𝐭𝐚𝐥𝐥𝐲. 𝐈𝐏 𝐚𝐥𝐬𝐨 𝐩𝐥𝐚𝐲𝐬 𝐚 𝐩𝐚𝐫𝐭𝐢𝐜𝐮𝐥𝐚𝐫𝐥𝐲 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐫𝐨𝐥𝐞 𝐢𝐧 𝐜𝐡𝐞𝐦𝐢𝐬𝐭𝐫𝐲. 𝐎𝐭𝐡𝐞𝐫 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐞𝐬 𝐜𝐚𝐧 𝐥𝐞𝐚𝐫𝐧 𝐚 𝐥𝐨𝐭 𝐟𝐫𝐨𝐦 𝐭𝐡𝐢𝐬 𝐜𝐚𝐬𝐞.

How to ruin an iPhone moment?

What is an 𝐢𝐏𝐡𝐨𝐧𝐞 𝐌𝐨𝐦𝐞𝐧𝐭 🤔? In any case, 𝐎𝐩𝐞𝐧𝐀𝐈 𝐥𝐨𝐬𝐭 𝐢𝐭 𝐰𝐢𝐭𝐡 𝐂𝐡𝐚𝐭𝐆𝐏𝐓 😮 – that’s what happens when you 𝐝𝐨𝐧’𝐭 𝐡𝐚𝐧𝐝𝐥𝐞 𝐛𝐫𝐚𝐧𝐝𝐬 𝐜𝐚𝐫𝐞𝐟𝐮𝐥𝐥𝐲 🧐!

📢 𝐎𝐩𝐞𝐧𝐀𝐈 𝐡𝐚𝐬 𝐩𝐚𝐢𝐝 𝐟𝐚𝐫 𝐭𝐨𝐨 𝐥𝐢𝐭𝐭𝐥𝐞 𝐚𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐭𝐨 𝐭𝐡𝐞 𝐭𝐨𝐩𝐢𝐜 𝐨𝐟 𝐭𝐫𝐚𝐝𝐞𝐦𝐚𝐫𝐤 𝐚𝐧𝐝 𝐛𝐫𝐚𝐧𝐝 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭. 𝐓𝐡𝐢𝐬 𝐰𝐚𝐬 𝐚 “𝐨𝐧𝐜𝐞 𝐢𝐧 𝐚 𝐥𝐢𝐟𝐞𝐭𝐢𝐦𝐞” 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲. 𝐘𝐨𝐮 𝐰𝐨𝐮𝐥𝐝𝐧’𝐭 𝐭𝐡𝐢𝐧𝐤 𝐭𝐡𝐚𝐭 𝐲𝐨𝐮 𝐡𝐚𝐯𝐞 𝐭𝐨 𝐬𝐚𝐲 𝐢𝐭 𝐬𝐨 𝐜𝐥𝐞𝐚𝐫𝐥𝐲: 𝐭𝐚𝐤𝐞 𝐜𝐚𝐫𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐛𝐫𝐚𝐧𝐝 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐛𝐞𝐟𝐨𝐫𝐞 𝐭𝐡𝐞 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐥𝐚𝐮𝐧𝐜𝐡 𝐚𝐧𝐝 𝐢𝐧𝐯𝐨𝐥𝐯𝐞 𝐞𝐱𝐩𝐞𝐫𝐭𝐬!

Whom to follow

Ye Thu Aung provides on his LinkedIn feed a comprehensive overview on the developments of IP management in Singapore and South-East Asia and shares news about the current IP management events organized by the IPOS Society and others. Additionally, he provides information how IP and especially patents can support innovation in the digital era and on digital platforms.

On his LinkedIn feed, Vincent Couteau gives you an overview of current intellectual property topics in the digital age, such as intellectual property and quantum computing, open source, generative AI and cybersecurity. He also shares there information on IP trends and open IP positions worldwide with his network. Finally, he supports the IP Business Academy as an ambassador in awareness-raising activities.

 Critical Feature Denial: a basic IP strategy

How do you know if your company has an IP strategy? A basic IP strategy widely used by startup companies is “Critical Feature Denial”. In brief, this strategy requires that you identify at least one, and preferably several, critical features necessary for a competitor to compete with the company and then obtain IP that denies a competitor the opportunity of using these features.

How to optimize your scope of patent protection? – The Usage of Product Names or Trademarks in Claims

Rather than claiming a particular “Trademark/ProductName”-Software, it is essential to analyze the functionalities that this “Trademark/ProductName”-Software provides that are crucial to the invention. Based on this analysis, the claim should be directed towards a generic software that provides these identified functionalities.

Brand management in the food industry

Brand management in the food industry is crucial, as branding is often the only reason customers base their purchasing decisions on. Furthermore, new product launches in the food industry fail in most cases due to high customer loyalty and customer expectations. Therefore, updating food logos and by extension brands is always a tricky part of brand management in the food industry.

E.g. the rum industry is one of the largest earners of foreign exchange for the Caribbean islands outside of tourism and oil. For over 300 years, the Caribbean rum business has gently matured in protected markets. Centuries ago, rum was distilled from useless molasses that were left to spoil in the tropical heat and humidity for weeks before fermenting. In more recent years, the increasing pressure on companies to diversify their portfolios and offer a geographic presence has led to several mergers, acquisitions and strategic alliances in the rum industry, leading in turn to stiffer competition and the necessity to develop IP-based brand strategies. Read more about the research project by Erica Smith about “IP-based brand management for Caribbean Rum“.

IP strategies for relationship-based business models

Due to the digital transformation an evolution not only of business models, but also of revenue models can be identified. An example is the shift from software as a product (SaaP) to software as a service (SaaS) business models. In the classical software as a product business model, the software company sells physical copies of their software to the customer, who gets a license to use the software for its specified purpose. In the software as a service business model the customer will get in comparison a right to use the software for a specified time for the payment of a monthly fee. The software is here not delivered physically and runs in the cloud, instead of the computer of the customer. Therefore, a lasting customer relationship needs to be established.