Tag: IP Strategy

People are increasingly looking for foods which solve their health problems. In recent years, manufacturers have developed products with additives they claim to be beneficial for people’s health and wellbeing. This has resulted in a new category ...

Successful companies today are developing products not in a reactive way, but proactive by identifying their customer’s need and develop products with the customer needs in mind. This product development process needs to integrate IP as early as possi ...

Patents are a form of intellectual property that gives the patent owner the exclusive right to exclude others from making, using, selling and importing the invention covered by the patent for a specified period of time, typically 20 years from the dat ...

IP management success stories can vary across industries and companies, and strategies should be tailored to the specific needs and goals of each organization. Additionally, the landscape of intellectual property law and technology is dynamic, so ongo ...

In the last week of January 2024 the MIPLM started at the CEIPI with the first module on IP Strategy development. IP Strategy development is the first core process which is defined in the relevant standards for quality in IP management and innovation ...

Intellectual Property (IP) is one of the greatest sources of value creation in the corporate world, but it’s also one of the most underutilized. While research shows that up to 90% of company value is linked to intellectual capital, most businesses st ...

The HTB Forum, organized by the EPO, is a yearly event series to raise awareness among business decision makers about the relevance and chances of IP and IP management. The first two installments in 2023 were the Growth financing forum and the Build-t ...

The SAILS approach was originally developed as a road-mapping tool for analyzing disruptive threats to a company’s business model. SAILS is an acronym and stands for the initials of the individual methodological building blocks: (S) Standards, (A) Arc ...

Companies like Netflix, Cirque du Soleil, Nintendo managed to attract new customers and completely differentiate from their competitors by creating new markets. Cirque du Soleil, developed a new cirque style and managed to attract a new audience that ...

When considering the broader picture of international trade, it is clear that intellectual property rights are an important tool, allowing companies to optimize their market position by influencing their own market share as well as that of their compe ...