Tag: IP Strategy

Most people never pause to consider the corrugated board keeping their online impulse‑buys safe. They should. Behind roughly every third box you touch stands BHS Corrugated – an engineering icon founded in 1717 that has reinvented itself more ti ...

In episode #48 of IP Management Voice, the focus is on a concept that redefines the role of intellectual property: Lean IP. Borrowing directly from Lean Management, this approach applies principles like eliminating waste, focusing on value, and enabli ...

The Exam Task: Steelium The CEIPI Master Program in IP Law and Management challenges its candidates with highly practical exam questions, each deeply rooted in real-life strategic IP decisions. One such challenge is Task 20, centered around Steelium, ...

The oral exam of the CEIPI Master Program in Intellectual Property Law and Management is known for its practical complexity. In this blog post from our series “Could You Have Answered That?”, we explore Task 3 — a core challenge for aspiring IP manage ...

In today’s rapidly changing technological landscape, few companies illustrate the strategic power of IP better than Siemens. As a diversified global technology conglomerate with business units spanning digital industries, smart infrastructure, mobilit ...

Task 18: Ingredient Branding and Monopoly-in-a-Box In the final oral exam of the CEIPI Master Program in Intellectual Property Law and Management (MIPLM) 2025, students are once again tested on their ability to connect IP law with practical business m ...

On May 15, 2025, over 50 technology leaders from the DACH region gathered at the CTO Spring Forum in Munich. This year’s central topic was the transformative power of artificial intelligence (AI) in the innovation and patent process. As AI reshapes in ...

In an era where technological innovation is reshaping every industry at lightning speed, strategic intellectual property (IP) management has become a critical enabler of sustainable success. At the VDI/VPP seminar held on April 3, 2025, Professor Dr. ...

The steel industry is one of the most dynamic and competitive sectors globally, facing challenges such as fluctuating raw material prices, high energy costs, and intense global competition. To remain competitive, steelmakers must embrace innovation, p ...

The concept of strategic fit is vital for organizations seeking sustainable competitive advantages. It refers to the alignment between a company’s internal resources and capabilities and external market conditions. This text explores the meaning of st ...