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Generic IP Strategy used by ARRI: Value-added Monopoly

A differentiation strategy calls for the development of a product or service that offers unique attributes customers perceive to be better than or different from the products of the competition. The value added by the uniqueness of the product may all ...

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Organizational Implementation of a Patent Strategy – Example Vorwerk Thermomix

The starting point of a company’s organization is the appropriate division of labor. The challenge is to quantitatively distribute the workload and qualitatively distribute the various requirements for the work to be performed. The division of labor c ...

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Did they really patent this use case? – IP strategy for fleet management – digital transformation at Hilti

Hilti’s leap from being a seller of equipment to becoming a provider of complete B2B solutions goes beyond additional services and traditional after sales support or spare parts supply: it is called fleet management. The fleet management idea at Hilti ...

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IP and the Metaverse

The Metaverse hast just begun to emerge. It iterates further by placing everyone inside an embodied or virtual 3D version of the internet and on a nearly unending basis. In other words, we will constantly be within the internet rather than have access ...

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Case Study: Signify and the SAILS Methodology Approach. 3rd module of the MIPLM 2021/22

The SAILS approach was originally developed as a road-mapping tool for analyzing disruptive threats to a company’s business model. SAILS is an acronym and stands for the initials of the individual methodological building blocks: (S) Standards, (A) Arc ...

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IP Lessons from Vintage Tech

All IP is not valuable IP. In industry there are three essential components to valuable technical IP, i.e., Technology, Legal and Market. The latter one happens to be perhaps the prime reason why IP rights exist in the first place. As seen in FIG. 1, ...

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Did they really patent this use case? – The Lego eco-system

The LEGO group is a Danish toy company, which was founded in 1932 by Ole Kirk Christiansen. He was a carpenter who initially started with the production of wooden toys for children, but introduced in 1947 the now famous plastic bricks. In 2015 the Gro ...

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Alumna Portrait: Catalina Olivos on IP strategy applied in practice

The IP-Management program at CEIPI is by far the most successful executive management program in IP in Europe. Since 2005, CEIPI has offered a comprehensive IP Management education, for which it develops case studies with C-Level executives and heads ...

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Free Platforms to Support SME’s IP Strategies

How the market need is bringing up solutions without legalese to enable SMEs to create their IP Strategy In today’s business world, IP is everything! We now know that intellectual property represents 80% of the value of any company. There is muc ...

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Technological Adoption & Innovation for SMEs: Towards a Smart IP Strategy

1. Introduction Relatively all major businesses in today’s world have one thing in common, with this thing in common being that they started out small. Jeff Bezos started operating Amazon from his Seattle garage. Bill Gates and Paul Allen also started ...

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