Many IP experts in the IP community at I3PM, the HTB-EPO initiative, and other global IP offices and institutions in national and regional innovation systems have asked Prof. Alexander Wurzer: โ€œwhere can you be sure not to miss any important IP management contentโ€. In fact, you have to follow a number of interesting feedsย  to really keep up with the global developments around IP management. To make this easier he decided to offer his own personal newsletter for IP management. Here you can find the last issues in the archive and also subscribe. A fresh read with all the important IP Management content will be sent to the subscribers every second Thursday at 7.00 (CET), so you can start your day informed.

The next Newsletter will cover the following topics:

Value driven IP strategies

Is ๐ฏ๐š๐ฅ๐ฎ๐ž-๐๐ซ๐ข๐ฏ๐ž๐ง the opposite of ๐ข๐ง๐ฏ๐ž๐ง๐ญ๐ข๐จ๐ง-๐๐ซ๐ข๐ฏ๐ž๐ง ๐Ÿค”? And what does this difference have to do with the profession of patent attorneys ๐Ÿ˜ฒ? Read it from Beat Weibel!

“๐‘ฐ๐’ ๐’‘๐’‚๐’“๐’•๐’Š๐’„๐’–๐’๐’‚๐’“, ๐’•๐’‰๐’‚๐’• ๐’‚๐’๐’”๐’ ๐’Ž๐’†๐’‚๐’๐’” ๐’•๐’‰๐’‚๐’• ๐’Š๐’ ๐’•๐’‰๐’† ๐’‡๐’–๐’•๐’–๐’“๐’†, ๐’‘๐’‚๐’•๐’†๐’๐’• ๐’‚๐’•๐’•๐’๐’“๐’๐’†๐’š๐’” ๐’˜๐’Š๐’๐’ ๐’๐’†๐’†๐’… ๐’•๐’ ๐’ƒ๐’† ๐’’๐’–๐’Š๐’•๐’† ๐’‡๐’‚๐’Ž๐’Š๐’๐’Š๐’‚๐’“ ๐’˜๐’Š๐’•๐’‰ ๐’•๐’‰๐’† ๐’„๐’๐’Ž๐’‘๐’‚๐’๐’šโ€™๐’” ๐’”๐’•๐’“๐’‚๐’•๐’†๐’ˆ๐’š, ๐’‚๐’” ๐’˜๐’†๐’๐’ ๐’‚๐’” ๐’Š๐’•๐’” ๐’Ž๐’‚๐’“๐’Œ๐’†๐’•, ๐’•๐’†๐’„๐’‰๐’๐’๐’๐’๐’ˆ๐’š ๐’‚๐’๐’… ๐’„๐’๐’Ž๐’‘๐’†๐’•๐’Š๐’•๐’Š๐’—๐’† ๐’†๐’๐’—๐’Š๐’“๐’๐’๐’Ž๐’†๐’๐’•, ๐’‚๐’๐’… ๐’Ž๐’–๐’”๐’• ๐’ƒ๐’† ๐’‚๐’ƒ๐’๐’† ๐’•๐’ ๐’”๐’‘๐’†๐’‚๐’Œ ๐’•๐’‰๐’† ๐’”๐’‚๐’Ž๐’† โ€œ๐’๐’‚๐’๐’ˆ๐’–๐’‚๐’ˆ๐’†โ€ ๐’‚๐’” ๐’•๐’‰๐’† ๐’”๐’•๐’“๐’‚๐’•๐’†๐’ˆ๐’š, ๐’‘๐’“๐’๐’…๐’–๐’„๐’• ๐’Ž๐’‚๐’๐’‚๐’ˆ๐’†๐’Ž๐’†๐’๐’•, ๐’…๐’†๐’—๐’†๐’๐’๐’‘๐’Ž๐’†๐’๐’• ๐’‚๐’๐’… ๐’‘๐’“๐’๐’…๐’–๐’„๐’•๐’Š๐’๐’ ๐’…๐’†๐’‘๐’‚๐’“๐’•๐’Ž๐’†๐’๐’•๐’”.”

Digital business eco-systems

Why is Lego such a good example for learning about IP ๐Ÿง?

With Lego, children (and adults!) can let their imagination run wild and build anything they can imagine. There are no limits to what you can build with Lego, from simple buildings to complex machines and works of art.

Innovation management

What is probably the most difficult individual discipline in the innovation competition ๐Ÿค”? Exactly: ๐š๐›๐š๐ง๐๐จ๐ง ๐š ๐ฉ๐ซ๐จ๐ฃ๐ž๐œ๐ญ ๐Ÿ˜ฉ! You can see this with the ๐€๐ฉ๐ฉ๐ฅ๐ž ๐ข๐‚๐š๐ซ.

Thousands of employees are said to have been working on an autonomous electric car at Apple for over ten years: Project Titan. The project is now being completed and ๐ญ๐ก๐ž ๐ž๐ง๐ญ๐ข๐ซ๐ž ๐ญ๐ž๐š๐ฆ ๐ฐ๐ข๐ฅ๐ฅ ๐Ÿ๐จ๐œ๐ฎ๐ฌ ๐จ๐ง ๐ ๐ž๐ง๐ž๐ซ๐š๐ญ๐ข๐ฏ๐ž ๐€๐ˆ ๐Ÿ‘€.

ย Monetization of IP

๐–๐ก๐จ ๐š๐ซ๐ž ๐ญ๐ก๐ž ๐œ๐ก๐š๐ฆ๐ฉ๐ข๐จ๐ง๐ฌ ๐Ÿค”? Well ๐๐ฎ๐ž๐ž๐ง – of course. A really strong brand that has always made money is now being sold ๐Ÿ˜ฎ.

The band Queen’s music catalogue is now for sale and shows how valuable intangible goods and property are. The music assets include music recordings, publishing rights and ancillary income. These additional revenue streams also include revenue from the film “Bohemian Rhapsody”, merchandise and other licensing opportunities totalling US$1.2 billion.

Innovator’s dilemma

What is a ๐Š๐จ๐๐š๐ค ๐Œ๐จ๐ฆ๐ž๐ง๐ญ ๐Ÿค”? Great or bad? It depends on what meaning is meant: the latter will soon affect many companies – ๐Š๐จ๐๐š๐ค ๐ข๐ฌ ๐ง๐จ๐ญ ๐š๐ง ๐ข๐ฌ๐จ๐ฅ๐š๐ญ๐ž๐ ๐œ๐š๐ฌ๐ž ๐Ÿ˜จ.

The current mix of AI dynamics, AR/VR metaverse access and Web3 logic is highly explosive for existing business models. ๐Ÿ“ข ๐ˆ ๐ก๐ž๐š๐ซ ๐ข๐ง ๐š๐ฅ๐ฆ๐จ๐ฌ๐ญ ๐ž๐ฏ๐ž๐ซ๐ฒ ๐ฐ๐จ๐ซ๐ค๐ฌ๐ก๐จ๐ฉ โ€œ๐ฐ๐žโ€™๐ซ๐ž ๐ง๐จ๐ญ ๐ญ๐ก๐ž๐ซ๐ž ๐ฒ๐ž๐ญโ€. ๐“๐ก๐ž ๐ฉ๐ซ๐จ๐›๐ฅ๐ž๐ฆ ๐ข๐ฌ: ๐ง๐จ๐›๐จ๐๐ฒ ๐ฐ๐š๐ข๐ญ๐ฌ! ๐€๐ง๐ ๐ˆ๐ ๐๐ž๐ฌ๐œ๐ซ๐ข๐›๐ž๐ฌ ๐ญ๐ก๐ž ๐Ÿ๐ฎ๐ญ๐ฎ๐ซ๐ž – ๐ญ๐ก๐ข๐ง๐ค ๐š๐›๐จ๐ฎ๐ญ ๐ฒ๐จ๐ฎ๐ซ ๐Ÿ๐ฎ๐ญ๐ฎ๐ซ๐ž ๐š๐ง๐ ๐ฉ๐ซ๐ž๐ฉ๐š๐ซ๐ž ๐ฒ๐จ๐ฎ๐ซ ๐ˆ๐ ๐ฉ๐จ๐ซ๐ญ๐Ÿ๐จ๐ฅ๐ข๐จ ๐Ÿ๐จ๐ซ ๐ข๐ญ!

Whom to follow

Osvaldo Amaral informs you on his LinkedIn feed about the latest developments in aviation in relation to flying cars, aeroplanes, rocket and satellite technologies. The reported developments come from both the civilian and military sectors. He also provides insights into the international IP perspective, e.g. with comparisons between IP activities in the USA and China.

Joe Doyle‘s LinkedIn feed keeps you up to date with the latest webinars and other resources for European SMEs and business decision makers to raise awareness of intellectual property. He does this from an Irish and European perspective. He also provides information on how intellectual property can be utilised for sustainable growth and in digital environments.

ย Registration of Unconventional โ€œSmellโ€ trademarks


UAE Trademarks law has widened the definition of โ€œtrademarksโ€ to include smell marks within its fold though it is yet to grant registration to any such unconventional mark. Although we have seen that there are some smell marks which have been accorded registrations in other jurisdictions, the requisitions to attain its registration under any trademarks law are hard to meet. The foremost requisition for attaining such a registration is the ability to describe smell as accurately as one can bringing out the real fragrance/s involved. Further, there should not exist any connection between the product bearing a smell and its functionalityย per se.

Beyond the Share Button: SMEs and the Intricacies of Copyright on Social Media

Social media presents a golden opportunity for small and medium-sized enterprises (SMEs) to expand their reach, connect with customers, and showcase their products and services. However, this vibrant online landscape also presents certain challenges and risks, particularly regarding intellectual property rights (IPR).

How do streaming services protect their business models with IP?

The growing fondness towards streaming services like Netflix, Hulu, Amazon Prime, and others can have a tremendous impact on the market growth in the forthcoming years. It is therefore not surprising that the major providers protect the various user experiences of their platforms with patents in order to gain market share and customer loyalty. The research project of Rudina Ann Pescante entitled โ€œExploring the Business Models of Netflix and Disney+, their Customer-Drawing Businesses, Patent Strategies, and Platforms, and the Business Growth Challenges They Face Over the Yearsโ€ examines the digital patenting strategies of Netflix and Disney+, their digital business models, and the business growth challenges they face over the years, and how they address these challenges to achieve who they are today.


IP valuation: The income approach

Compared to the cost and market approach, the valuation based on the income approach most directly utilizes the definition of the IP value in terms of the expected future benefit for the IP holder. The return is the sum of the benefits that the IP owner can expect from his IP over the utilization period. The income from the IP right to be valued must be compared with the optimum alternative investment. The net value corresponds to the price of the alternative investment.