Introducing the Business Development Archetypes for IP Experts

If you are an IP professional who wants more of the right client conversations — and fewer random “check-ins” that go nowhere — this new White Paper is for you. It introduces the Business-Development Archetypes for IP Experts, a practical way to align your natural working style with the formats, channels, and proof-assets that actually convert visibility into qualified opportunities.

Here you get access to the white paper on Business Development Archetypes for IP Experts:

Where this White Paper comes from

This publication is one of the outcomes of the Weickmann & Weickmann Expert Exchange on October 10, 2025 in Munich — an intensive, practice-oriented day focused on digital visibility and systematic business development in IP. The recap post provides access to slides, examples, and supporting materials from the sessions; it’s a good companion read to this White Paper because it shows how experts are putting these ideas to work in real programs. Read the event highlights and materials here.

Why archetypes matter in IP business development

Most IP professionals already publish, present, and network. The problem is fit. Activities chosen without regard to one’s natural strengths produce noise and fatigue. Activities aligned to a clear archetype produce compounding results — better reach, higher trust, and conversion steps that feel natural rather than forced.

The White Paper maps recurring patterns we see in successful practitioners — for example, the analytical expert who excels with evidence-driven primers and compact diagnostics; the trusted confidant who thrives in relationship-centric formats with frequent proof of reliability; the debate-driven challenger who gains momentum in public dialogues and structured controversies; and the system-builder/activator who turns methods into repeatable assets and programs. These are not labels for the sake of personality theatre. They are operating modes that determine which formats to ship, which channels to prioritize, what cadence to maintain, and how to shape the conversion step so that it feels frictionless to both sides.

What’s inside the White Paper

The document is designed as a working manual, not a personality test. It contains:

• A short primer on the purpose of archetypes in BD: using strengths to set the order of operations (positioning → proof-assets → channel cadence → conversion step).
• Archetype pages with strengths, typical pitfalls, “best-fit” formats, and sample 90-day micro-plans that can be implemented with minimal overhead.
• A universal checklist (independent of archetype) for cadence, proof-asset hygiene, and conversion design.
• A shared vocabulary — a concise glossary so teams and collaborators talk about the same things when they plan content, events, and follow-ups.

Several principles run through every section: strength before channel; translate expertise into client language; rhythm beats intensity; proof-assets compound; conversion is designed, not improvised. The result is a clear path from expertise to conversations that are proportionate to your value.

A simple way to apply it in 90 days

If you want a quick start, apply the White Paper like this:

1. Pick your primary archetype. This helps you say no to seductive but ill-fitting formats.
2. Choose two surfaces for the next quarter (for example: a three-part “insight primer” + one roundtable; or a diagnostic checklist + a monthly interview column).
3. Design the conversion step as a visible, explicit element (e.g., an orientation call, a compact audit, or a pilot workshop).
4. Lock a cadence you can sustain (micro-publishing weekly; one deep piece per month; one live format per quarter).
5. Measure the right things — qualified conversations, proposal rate, and wins per channel — so you can prune what doesn’t compound.

You’ll notice that none of this demands heroic effort. It demands consistency and fit.

Self-evaluation: find your archetype for free

To make this concrete, there is a free email course on Business Development for IP experts that includes a short self-assessment/quiz to help identify your primary and secondary archetype. The course distils the core ideas into six bite-sized lessons and is tailored to the daily reality of IP professionals. You can access it via the 🌱 Resource Hub E-Mail course on Business Development for IP Experts.

How this White Paper sits in the series

Over the last weeks, we have published a set of White Papers that together form a compact, coherent toolbox for IP business development. Each one addresses a specific lever; the new Archetypes paper sits at the center as the decision filter that shapes which levers you pull first and how you sequence them.

• Positioning for IP Experts: From Expertise to Recognized Authority. How to turn substantive know-how into a recognizable market position that makes outreach easier and more relevant. Here you get access to the white paper Positioning for IP Experts.
• International Business Development for IP Experts. How to expand your surface area beyond the home market without losing coherence in message and cadence. Here you get access to the white paper International Business Development for IP Experts,
• Thought Leadership for IP Experts. How to convert expertise into authority by structuring narratives, proofs, and formats that people return to over time. Here you get access to the white paper Thought Leadership for IP Experts.
• LinkedIn for IP Experts. How to operate LinkedIn as a professional workspace for visibility, conversation, and lead qualification. Here you get access to the white paper LinkedIn for IP Experts.
• Building Visible Expertise: Personal & Expert Branding for IP Professionals. How to make personal and expert brands work together across channels with consistent signals. Here you get access to the white paper Personal & Expert Branding for IP Professionals.

Read any one of these on its own and you’ll get practical, step-by-step guidance. Read them together and you’ll have a compact operating system for moving from awareness to engagement to mandate — without becoming a full-time marketer.

What IP Subject Matter Experts gain

For those working as an IP Subject Matter Expert within broader platforms and collaborations, archetype clarity solves recurring friction. It clarifies which assets the editorial and production teams should prioritize, which narratives should anchor recurring formats, and how to pace outreach so it fits a real week, not an imaginary one. It also makes collaboration easier: colleagues understand your natural mode and can support it with the right templates, visuals, and follow-ups.

Importantly, archetype-aligned programs respect client attention. They translate expertise into client-language and make it easy to take a next step without pressure. Trust grows because your public signals — posts, interviews, case snippets, slides — are consistent with the experience people have when they actually speak with you.

Using the event materials with the White Paper

If you are attending to rebuild your BD motion, open the Weickmann & Weickmann Expert Exchange recap in a second tab and cross-reference it while you read the White Paper. The session materials show concrete examples — how practitioners are designing orientation calls, what a simple diagnostic looks like, and which micro-formats help them maintain weekly rhythm without burning out. The combination of the materials and the archetype playbook makes it easier to shift from scattered activity to a designed pipeline.

A note on cadence, proof-assets, and conversion

Cadence matters more than occasional intensity. In practice, the most sustainable programs run on a weekly micro-publish (short insight, checklist, or case excerpt), a monthly deep piece (a structured explainer or interview), and a quarterly live touchpoint (panel, roundtable, or compact workshop). Proof-assets are the connective tissue between these layers: short case snippets (50–100 words that state context → action → outcome), clean visuals of your method, and diagnostic checklists that let prospects see themselves in your work. A visible conversion step belongs beneath every piece — stated plainly and proportionately — so the move from interest to conversation feels natural.