Many IP experts in the IP community at I3PM, the HTB-EPO initiative, and IP offices and institutions in national and regional innovation systems have asked Prof. Dr. Alexander Wurzer: “Where can you be sure not to miss any important IP management content?” In fact, you have to follow a number of interesting feeds to really keep up with the global developments around IP management. To make this easier he decided to offer his own personal newsletter for IP management. Here you can find the latest issues in the archive and also subscribe. A fresh read with all important IP Management content will be sent to the subscribers every second Thursday at 7:00 (CET), so that they can start the day informed.

The next newsletter will cover the following topics:

Competition in cloud computing and IP

Meta’s move to switch to Google’s TPUs marks a small but strategically meaningful shift in the AI infrastructure landscape. For years, Nvidia’s GPU ecosystem has dominated large-scale model training, both technically and commercially. Meta’s exploration of Google’s tensor processing units signals that hyperscalers are looking for real alternatives to avoid dependence on a single supplier, even if TPU availability is still limited and transition requires patience.

IP knowledge for the self-employed

The EUIPO’s new report “Influencers and IP” highlights how creators who work independently, from influencers to content creators, increasingly face legal and commercial risks tied to the IP they use, create, and distribute. The study shows that many self-employed creators unintentionally rely on unlicensed music, images, logos, or branded products in their posts, often assuming that online availability implies permission. It also finds widespread uncertainty about sponsorship disclosures, rights in co-created content, and the use of AI-generated material.

Stronger IP protection for artisan products

The EU’s new geographical indication (GI) scheme for craft and industrial products marks a significant shift in how traditional and region-linked goods are protected. Until now, only food and agricultural products benefitted from EU-level GIs; handmade glass, ceramics, textiles, metalwork, cutlery, or other region-anchored crafts relied mainly on trademarks or designs, which often could not capture the cultural or territorial distinctiveness of these goods.

Productivity growth through IP

The World Bank’s recent analysis of productivity in Europe and Central Asia highlights a persistent problem: despite years of investment, productivity growth remains sluggish, limiting GDP expansion and wage development. The report communicates a core message: investments in the economy are important, nevertheless efficiency gains are what companies are really requiring to survive in the digital era. In this context, IP is not merely a protective mechanism; it is a catalyst that enables firms to invest confidently in innovation, attract financing, and translate R&D results into commercially viable competitive advantages that raise overall economic performance.

Resource Hub: The Email Course Digital Marketing

The Email Course Digital Marketing helps IP experts build a strong, credible online presence that turns their domain expertise into visibility and client attraction. Through a series of structured emails, the course takes participants step by step from self-assessment and orientation, all the way to actionable digital marketing approaches. The goal: not just to “do marketing”, but to build a digital identity that matches their IP specialty.

From Expert Brand to Growth Engine: How Your Personal Brand Creates Real Business Opportunities

A strong expert brand is more than visibility, it is a growth engine. This article explains why IP experts cannot rely on being “generally known,” but must be known for something specific. When positioning is sharp, others can clearly articulate your expert contribution, which turns recognition into referrals and opportunities. Trust becomes easier to build, both online and in the small analogue moments that shape reputation. And as clarity and consistency align, your brand starts attracting the right clients, referrals, and collaboration partners without additional activity.

Using Design Rights to Remove Infringing Products from Online Marketplaces

This article explains how registered design rights have become a powerful, practical tool for removing copycat products from online marketplaces, not through lengthy court battles, but via notice-and-take-down procedures (NTD). Once a design is registered, its owner has the exclusive right to its appearance; when infringement occurs, the owner can notify the marketplace, which (under EU law and the Digital Services Act) must promptly remove or disable infringing offers. This makes design protection more than just a theoretical right. It becomes a direct lever to control visibility and sales channels.

IP Management for Scale-Ups

This podcast episode explains why scale-ups must move from ad-hoc IP handling to a continuous IP management system that grows with the company. It shows how rapid business expansion often outpaces internal IP processes, causing missed patenting chances, know-how loss and avoidable IP infringement risks. Case studies like Graphcore, Lumicks and Skeleton Technologies illustrate how systematic IP management shapes partnerships and competitive advantage.

No surprises in royalty streams: the hidden discipline behind Qualcomm’s licensing empire

Qualcomm doesn’t just sell chips, it built a royalty machine. Through a carefully crafted system of standard essential and implementation patents, paired with clear licensing contracts under FRAND terms, Qualcomm turned its technical innovations into predictable cash flows across the global handset and IoT supply chain.