Aligning marketing with IP 🎯 IP Management Pulse #29
Many IP experts in the IP community at I3PM, the HTB-EPO initiative, and other global IP offices and institutions in national and regional innovation systems have asked Prof. Dr. Alexander Wurzer: “Where can you be sure not to miss any important IP management content?” In fact, you have to follow a number of interesting feeds to really keep up with the global developments around IP management. To make this easier he decided to offer his own personal newsletter for IP management. Here, you can find the latest issues in the archive and also subscribe. A fresh read with all important IP Management content will be sent to the subscribers every second Thursday at 7:00 (CET), so that they can start the day informed.
The next Newsletter will cover the following topics:
The role of IP in marketing
A small chocolatier in British Columbia faces a legal challenge from Lindt over the use of the term “Maître Chocolatier” in his branding. This highlights the importance of aligning marketing with IP considerations to avoid infringement and protect the brand identity.
👉️ To the LinkedIn post
Patent podcasts
Patent podcasts offer a convenient and accessible way to stay informed about the latest developments, strategies, and best practices in intellectual property. They provide valuable insights from experts, diverse perspectives, and real-world examples.
👉️ LinkedIn post by Mustafa Cakir
Value-oriented patent portfolio management
Value-oriented patent portfolio management focuses on aligning your IP strategy with your business goals. It involves evaluating your patents’ value, strategically pruning low-value patents, and acquiring new ones that support your business objectives.
👉️ Thanks for the invitation to the IP day at Maucher Jenkins to Cornelius Mertzlufft-Paufler
IP training for female founders
New female angel investors were trained as part of the EU-funded HER FUND Project. Grit International is proud to be involved in this initiative, which empowers female founders and investors.
👉️ LinkedIn post by Diane Nevin
Patent information
Patent information is crucial for navigating the innovation landscape. It helps you uncover existing technologies, assess competitive landscapes, identify potential licensing opportunities, and avoid infringement risks.
👉️ LinkedIn post by Michael Felbinger
New 🔗dIPlex entry: IP support for the GRIT international female accelerator
For female founders, strong IP protection can level the playing field. It helps secure funding by demonstrating ownership of valuable assets and a commitment to innovation. This is particularly important in male-dominated industries where securing investment can be harder for women.
New 🔗dIPlex entry: Inventing around with clarity of function and structure
In the dynamic landscape of technological innovation, patents play a crucial role in protecting intellectual property. However, the need to avoid IP infringement risks while developing new technologies has given rise to the practice of designing around patents. For this purpose, it is helpful to analyse and understand patent figures, and through them understand both the structure and functionality of the technology that is disclosed and claimed.
Whom to follow
Ines Duhanic is a Data Protection Officer at MENARINI Group and an advocate for diversity and inclusion in the tech industry. She is passionate about promoting equal opportunities for all. She regularly shares her expertise and insights on her LinkedIn feed, raising awareness about data protection regulations and best practices, while also highlighting the importance of diversity in building a more inclusive and innovative tech community.
David Joo is a European Patent Attorney specializing in intellectual property law and strategy, with a particular focus on the application of artificial intelligence in the patent field. He actively contributes to the IP community on LinkedIn by sharing insights on the strategic role of patents in mergers and acquisitions.
Leveraging IP as a business asset – Interview with Adriana De Moura
This is a part of the interview series that we are doing with the current MIPLM graduates from CEIPI and Adriana De Moura is a graduate of the MIPLM class of the year 2024.
Attractiveness of industries – Case study: SWORD Health
A successful company must develop a robust competitive strategy that establishes its position and offers insights into economic drivers, costs, and differentiation. At the core of value creation are customers, whose needs drive innovation. For my case study, and as a Portuguese professional in digital health, I have chosen SWORD Health, a company that is making a very interesting journey.
Semiconductors and the IoT
Semiconductors are the fundamental building blocks of the Internet of Things (IoT), enabling the core functionalities of its interconnected devices. They act as the brains, senses, and communication hubs of IoT systems. They are crucial for the connectivity and functionality of the vast network of devices that make up the IoT.
In the ever-evolving IoT landscape, where diverse sectors converge, a robust IP strategy is paramount for startups and SMEs to thrive. By grasping IP fundamentals, strategically investing in protection, navigating collaborations with caution, and continuously improving, IoT companies can secure their future in this dynamic and interconnected field. Read more about this topic in the interview with Magnus Hakvåg.
IP in the network economy
The main drivers of the creation of the network economy are increased connectivity and computational power. Due to increased connectivity, every person, but also every machine carrying a sensor, can be connected with each other. This leads to the emergence of social networks, business networks and the internet of things (IoT), which is effectively a network of machines and devices.