Author: Giulia Donato

The IP world is changing fast. AI reshapes workflows, new markets emerge, client expectations shift, and entire industries innovate at unprecedented speed. For experts who want to remain visible and relevant, it becomes unavoidable that their personal ...

Building a personal brand is not a one-time effort, it’s an ongoing process of evolution. The experts who truly stand out are not necessarily those who post the most or speak the loudest, but those who stay relevant without losing integrity. After sev ...

When you think of networking, what comes to mind? For many IP experts, it’s the conference small talk, the exchange of business cards, or the polite follow-up message on LinkedIn. But in reality, networking, done strategically, is a form of positionin ...

How to land and prepare webinars, panels, or conference talks that position you as an authority, in a professional and authentic way. In previous columns, we discussed how thought leadership grows through consistent visibility, especially when your in ...

In column #8, we talked about thought leadership through publications and placements. Today, we move to the platform where most of these conversations begin and continue: LinkedIn. For many IP experts, LinkedIn is still seen as a digital CV or a place ...

In column #4, we explored what thought leadership truly means: not just having expertise, but shaping conversations in your field. Today, I’d like to build on that idea and focus on where and how you can share your voice so that it reaches the people ...

After a short summer break, it feels good to be back with this column. In #6, we focused on mindset and message, the inner foundation of your personal brand. Today, in #7, we move into execution and consistency: how to actually bring your expertise to ...

Many IP experts don’t struggle with the substance of their work. They struggle with helping others see why it matters. You know the effort it takes to protect an innovation pipeline, manage complex filings, or advise on high-stakes licensing deals. Bu ...

When building a personal brand as an IP expert, the natural starting point is your own expertise — the technical fields you know, the cases you’ve won, the patents you’ve filed, or the strategies you’ve designed. But the real shift happens when ...

How to move from respected technician to recognized authority. Many IP professionals are highly respected inside their firms or niches, but rarely beyond. You’re the go‑to when something breaks, not the one invited to decide what comes next. That’s th ...