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Eight Digital-Marketing White Paper for IP Experts (2025): A Practical Year-in-Review

In 2025, we published eight case-study style white-paper posts that collectively map a full digital-marketing and business-development system for IP experts: from how you define what you stand for, to how you become visible, to how visibility turns in ...

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Networking for IP Experts: From Visibility to Qualified Conversations

If there is one capability that quietly multiplies the impact of an IP professional, it is disciplined, purposeful networking. Not the random exchange of business cards, but a system that turns relationships into better insight, faster coordination, a ...

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Introducing the Business Development Archetypes for IP Experts

If you are an IP professional who wants more of the right client conversations — and fewer random “check-ins” that go nowhere — this new White Paper is for you. It introduces the Business-Development Archetypes for IP Experts, a practical way to align ...

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Trusted, Not Touted: Introducing the White Paper “Referral Marketing for IP Experts”

On 10 October in Munich, Weickmann & Weickmann hosted an expert exchange on digital business development in IP. Across panels and roundtables, one theme kept surfacing: referrals are still the fastest path to high-fit mandates—yet most firms treat ...

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Positioning for IP Experts: From Expertise to Recognized Authority

As the landscape of IP practice evolves, IP experts face a fundamental challenge: how to make their unique expertise visible, relevant, and trusted in a digital-first professional world. The new White Paper “Positioning for IP Experts”, av ...

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International Business Development for IP Experts — White Paper for the Exchange of Experience at Weickmann & Weickmann

International business development (BD) has entered a new phase. What used to be occasional conference appearances and ad-hoc networking has become a systematic capability that links strategy, reputation, and measurable outcomes across borders. Buyers ...

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Thought Leadership for IP Experts – White Paper for the exchange of experience at Weickmann & Weickmann

In IP practice, expertise is necessary—but not sufficient. Clients, founders, investors, and institutions increasingly assess advisors long before the first call by scanning their digital footprint for authority, clarity, and practical insight. This p ...

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LinkedIn for IP Experts – White Paper for the exchange of experience at Weickmann & Weickmann

This White Paper LinkedIn for IP Experts explores why LinkedIn is no longer optional for intellectual property professionals. It provides a detailed roadmap for building visibility, authority, and client relationships in today’s digital-first world. H ...

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Building Visible Expertise: Personal & Expert Branding for IP Professionals – Whitepaper for the exchange of experience at Weickmann & Weickmann

In the IP world, excellence alone isn’t enough. Decision-makers increasingly assess advisors through their digital footprint long before a first call. That means your brand—how you position your expertise, show up across channels, and sustain recognit ...

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