Many IP experts in the IP community at I3PM, the HTB-EPO initiative, and other global IP offices and institutions in national and regional innovation systems have asked Prof. Alexander Wurzer: โ€œwhere can you be sure not to miss any important IP management contentโ€. In fact, you have to follow a number of interesting feedsย  to really keep up with the global developments around IP management. To make this easier he decided to offer his own personal newsletter for IP management. Here you can find the last issues in the archive and also subscribe. A fresh read with all the important IP Management content will be sent to the subscribers every second Thursday at 7.00 (CET), so you can start your day informed.

The next Newsletter will cover the following topics:

Competition and cooperation

Can you be ๐œ๐จ๐ฆ๐ฉ๐ž๐ญ๐ข๐ญ๐จ๐ซ and ๐œ๐จ๐จ๐ฉ๐ž๐ซ๐š๐ญ๐ข๐จ๐ง ๐ฉ๐š๐ซ๐ญ๐ง๐ž๐ซ at the same time ๐Ÿค”? ๐†๐š๐ฆ๐ž ๐ญ๐ก๐ž๐จ๐ซ๐ฒ ๐ฌ๐š๐ฒ๐ฌ ๐ฒ๐ž๐ฌ ๐Ÿ˜ฎ – and you design the most valuable companies in the world: Apple and Microsoft ๐Ÿ‘€ with IP – it’s called “๐œ๐จ๐จ๐ฉ๐ž๐ญ๐ข๐ญ๐ข๐จ๐ง” ๐Ÿง! The idea of coopetition arose from the ideas of mathematician ๐‰๐จ๐ก๐ง ๐ฏ๐จ๐ง ๐๐ž๐ฎ๐ฆ๐š๐ง๐ง and economist ๐Ž๐ฌ๐ค๐š๐ซ ๐Œ๐จ๐ซ๐ ๐ž๐ง๐ฌ๐ญ๐ž๐ซ๐ง, who shaped game theory. The US professors ๐€๐๐š๐ฆ ๐๐ซ๐š๐ง๐๐ž๐ง๐›๐ฎ๐ซ๐ ๐ž๐ซ and ๐๐š๐ซ๐ซ๐ฒ ๐๐š๐ฅ๐ž๐›๐ฎ๐Ÿ๐Ÿ took up and further developed the idea of coopetition in their book of the same name, which was published in 1996.


IP and sustainability

๐ˆ๐ ๐ข๐ง ๐ญ๐ข๐ฆ๐ž๐ฌ ๐จ๐Ÿ ๐ข๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ข๐š๐ฅ ๐œ๐ก๐š๐ง๐ ๐ž: Are there IP strategists who promote the transition to sustainability ๐Ÿค”? Here are five very helpful case studies ๐Ÿง!

The speed at which countries move towards sustainability depends, among other things, on their level of technological development, the accumulation of knowledge and access to technological solutions. In this sense, IP plays a crucial role in the transition to sustainability.




IP strategies and disruption

What is discussed in the strategy part of a master’s program in IP management ๐Ÿค”? E.g. the streaming war ๐๐ž๐ญ๐Ÿ๐ฅ๐ข๐ฑ vs. ๐ƒ๐ข๐ฌ๐ง๐ž๐ฒ+ and the role of IP in it ๐Ÿ˜ฎ!

๐Ÿ“ข ๐€๐ง๐ฒ๐จ๐ง๐ž ๐ฐ๐ก๐จ ๐ฉ๐ฅ๐š๐ง๐ฌ ๐ญ๐จ ๐๐ข๐ฌ๐ซ๐ฎ๐ฉ๐ญ ๐ž๐ง๐ญ๐ข๐ซ๐ž ๐ข๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ข๐ž๐ฌ ๐ฌ๐ก๐จ๐ฎ๐ฅ๐ ๐ฉ๐จ๐ฌ๐ข๐ญ๐ข๐จ๐ง ๐ญ๐ก๐ž๐ฆ๐ฌ๐ž๐ฅ๐ฏ๐ž๐ฌ ๐ฐ๐ž๐ฅ๐ฅ ๐ฌ๐ญ๐ซ๐š๐ญ๐ž๐ ๐ข๐œ๐š๐ฅ๐ฅ๐ฒ ๐š๐ง๐ ๐ฐ๐š๐ซ๐ฉ ๐ฎ๐ฉ ๐ฐ๐š๐ซ๐ฆ๐ฅ๐ฒ ๐ฐ๐ก๐ž๐ง ๐ข๐ญ ๐œ๐จ๐ฆ๐ž๐ฌ ๐ญ๐จ ๐ˆ๐.


Technology standards and IP

Keeping China out of standards – how is that supposed to work ๐Ÿค”? China has already understood how to make money with standards and patents – just look at Huawei and WiFi 6 ๐Ÿ˜ฎ.

๐Ÿ“ข ๐ˆ๐ ๐ฌ๐ญ๐ซ๐š๐ญ๐ž๐ ๐ข๐ž๐ฌ ๐ฌ๐ก๐จ๐ฎ๐ฅ๐ ๐ค๐ž๐ž๐ฉ ๐ฌ๐ญ๐š๐ง๐๐š๐ซ๐๐ฌ, ๐ฉ๐š๐ญ๐ž๐ง๐ญ๐ฌ ๐š๐ง๐ ๐‚๐ก๐ข๐ง๐š ๐ข๐ง ๐ฆ๐ข๐ง๐: ๐ญ๐ก๐ž ๐œ๐จ๐ง๐ฌ๐ž๐ช๐ฎ๐ž๐ง๐œ๐ž๐ฌ ๐จ๐Ÿ โ€œ๐จ๐ฏ๐ž๐ซ๐ฅ๐จ๐จ๐ค๐ข๐ง๐ โ€ ๐จ๐ซ ๐ข๐ ๐ง๐จ๐ซ๐ข๐ง๐  ๐œ๐š๐ง ๐›๐ž ๐๐ซ๐š๐ฆ๐š๐ญ๐ข๐œ.




Copyright in the metaverse

IP in the Metaverse ๐Ÿค”: Now there is a groundbreaking decision from Barcelona about art, fashion and mango ๐Ÿง! Or: What do you actually look at with the Apple VisionPro?

๐Ÿ“ฃ ๐“๐ก๐ข๐ฌ ๐ฏ๐ข๐ž๐ฐ ๐œ๐จ๐ฎ๐ฅ๐ ๐›๐ž ๐ ๐ซ๐จ๐ฎ๐ง๐๐›๐ซ๐ž๐š๐ค๐ข๐ง๐  ๐Ÿ๐จ๐ซ ๐ญ๐ก๐ž ๐ฎ๐ฌ๐ž ๐จ๐Ÿ ๐œ๐จ๐ฉ๐ฒ๐ซ๐ข๐ ๐ก๐ญ๐ฌ ๐ข๐ง ๐ญ๐ก๐ž ๐Œ๐ž๐ญ๐š๐ฏ๐ž๐ซ๐ฌ๐ž. ๐„๐ฌ๐ฉ๐ž๐œ๐ข๐š๐ฅ๐ฅ๐ฒ ๐ง๐จ๐ฐ, ๐ญ๐ฐ๐จ ๐ฒ๐ž๐š๐ซ๐ฌ ๐ฅ๐š๐ญ๐ž๐ซ, ๐ฐ๐ก๐ž๐ง ๐€๐ฉ๐ฉ๐ฅ๐ž ๐ข๐ฌ ๐จ๐ฉ๐ž๐ง๐ข๐ง๐  ๐š ๐ญ๐ž๐œ๐ก๐ง๐จ๐ฅ๐จ๐ ๐ข๐œ๐š๐ฅ๐ฅ๐ฒ ๐ง๐ž๐ฐ ๐๐จ๐จ๐ซ ๐ข๐ง๐ญ๐จ ๐ญ๐ก๐ž ๐ฆ๐ž๐ญ๐š๐ฏ๐ž๐ซ๐ฌ๐ž ๐ฐ๐ข๐ญ๐ก ๐ญ๐ก๐ž ๐•๐ข๐ฌ๐ข๐จ๐ง๐๐ซ๐จ.



Whom to follow








Trade secret management

The trade secret management workload includes regular maintenance tasks to keep everything ticking over nicely. These include regular portfolios reviews of the assets, sanity checking that policy and processes are robust and fit for purpose and adjusting if and when needed, monitoring the appropriate KPIs and metrics and reacting accordingly. Trade secrets are fragile assets so require lots of โ€˜tender loving careโ€™.

Ad-hoc work tasks will arise. Unfortunately, disputes may arise. We are clearly seeing more trade secret related disputes taking place so this should not come as a surprise to any company. I appreciate that when it happens, it is not pleasant. If the company is going through any major corporate event such as an investment round, an M&A deal, a JV project, then the trade secret management workload may increase as trade secrets are oftentimes a key aspect of such events.


Comparison of IP management practices

IP management success stories can vary across industries and companies, and strategies should be tailored to the specific needs and goals of each organization. Additionally, the landscape of intellectual property law and technology is dynamic, so ongoing efforts are required to adapt to new challenges and opportunities.

While Apple, Qualcomm, and IBM are all major technology companies, they have different business models, focus areas, and strategies when it comes to managing intellectual property.


Brand valuation

To value a brand, it is first important to understand what the value of a brand is. The common definition of value states that the private economic value of a brand is determined from the future economic benefits that arise from its use. There are several important aspects to this definition. First of all, it should be noted that the aim is to determine an economic value. This means that the value of the brand expressed in monetary units should be determined. It is also possible to evaluate a brand qualitatively and determine, for example, its awareness among customers, or the loyalty of customers with the brand. However the results of qualitative evaluations are usually as well considered in the form of valuation parameters.



Value-orientated patent portfolios


As a result of the debate about patent value, patent valuation, and the usage of patents as assets, value-orientated patent portfolios were developed in the 2000s. In 2005, the patent life cycle and value chain were published. The basic concept of a dedicated value chain for a patent is that a patent can be seen as an asset and must therefore be productive…