Coopetition, sustainability, disruption, technology standards, copyright in the metaverse: 🎯 IP Management Pulse #5

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, and other global IP offices and institutions in national and regional innovation systems have asked Prof. Alexander Wurzer: “where can you be sure not to miss any important IP management content”. In fact, you have to follow a number of interesting feeds  to really keep up with the global developments around IP management. To make this easier he decided to offer his own personal newsletter for IP management. Here you can find the last issues in the archive and also subscribe. A fresh read with all the important IP Management content will be sent to the subscribers every second Thursday at 7.00 (CET), so you can start your day informed.

The next Newsletter will cover the following topics:

Competition and cooperation

Can you be 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫 and 𝐜𝐨𝐨𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐩𝐚𝐫𝐭𝐧𝐞𝐫 at the same time 🤔? 𝐆𝐚𝐦𝐞 𝐭𝐡𝐞𝐨𝐫𝐲 𝐬𝐚𝐲𝐬 𝐲𝐞𝐬 😮 – and you design the most valuable companies in the world: Apple and Microsoft 👀 with IP – it’s called “𝐜𝐨𝐨𝐩𝐞𝐭𝐢𝐭𝐢𝐨𝐧” 🧐! The idea of coopetition arose from the ideas of mathematician 𝐉𝐨𝐡𝐧 𝐯𝐨𝐧 𝐍𝐞𝐮𝐦𝐚𝐧𝐧 and economist 𝐎𝐬𝐤𝐚𝐫 𝐌𝐨𝐫𝐠𝐞𝐧𝐬𝐭𝐞𝐫𝐧, who shaped game theory. The US professors 𝐀𝐝𝐚𝐦 𝐁𝐫𝐚𝐧𝐝𝐞𝐧𝐛𝐮𝐫𝐠𝐞𝐫 and 𝐁𝐚𝐫𝐫𝐲 𝐍𝐚𝐥𝐞𝐛𝐮𝐟𝐟 took up and further developed the idea of coopetition in their book of the same name, which was published in 1996.

IP and sustainability

𝐈𝐏 𝐢𝐧 𝐭𝐢𝐦𝐞𝐬 𝐨𝐟 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐚𝐥 𝐜𝐡𝐚𝐧𝐠𝐞: Are there IP strategists who promote the transition to sustainability 🤔? Here are five very helpful case studies 🧐!

The speed at which countries move towards sustainability depends, among other things, on their level of technological development, the accumulation of knowledge and access to technological solutions. In this sense, IP plays a crucial role in the transition to sustainability.

IP strategies and disruption

What is discussed in the strategy part of a master’s program in IP management 🤔? E.g. the streaming war 𝐍𝐞𝐭𝐟𝐥𝐢𝐱 vs. 𝐃𝐢𝐬𝐧𝐞𝐲+ and the role of IP in it 😮!

📢 𝐀𝐧𝐲𝐨𝐧𝐞 𝐰𝐡𝐨 𝐩𝐥𝐚𝐧𝐬 𝐭𝐨 𝐝𝐢𝐬𝐫𝐮𝐩𝐭 𝐞𝐧𝐭𝐢𝐫𝐞 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐞𝐬 𝐬𝐡𝐨𝐮𝐥𝐝 𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧 𝐭𝐡𝐞𝐦𝐬𝐞𝐥𝐯𝐞𝐬 𝐰𝐞𝐥𝐥 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜𝐚𝐥𝐥𝐲 𝐚𝐧𝐝 𝐰𝐚𝐫𝐩 𝐮𝐩 𝐰𝐚𝐫𝐦𝐥𝐲 𝐰𝐡𝐞𝐧 𝐢𝐭 𝐜𝐨𝐦𝐞𝐬 𝐭𝐨 𝐈𝐏.

Technology standards and IP

Keeping China out of standards – how is that supposed to work 🤔? China has already understood how to make money with standards and patents – just look at Huawei and WiFi 6 😮.

📢 𝐈𝐏 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐬𝐡𝐨𝐮𝐥𝐝 𝐤𝐞𝐞𝐩 𝐬𝐭𝐚𝐧𝐝𝐚𝐫𝐝𝐬, 𝐩𝐚𝐭𝐞𝐧𝐭𝐬 𝐚𝐧𝐝 𝐂𝐡𝐢𝐧𝐚 𝐢𝐧 𝐦𝐢𝐧𝐝: 𝐭𝐡𝐞 𝐜𝐨𝐧𝐬𝐞𝐪𝐮𝐞𝐧𝐜𝐞𝐬 𝐨𝐟 “𝐨𝐯𝐞𝐫𝐥𝐨𝐨𝐤𝐢𝐧𝐠” 𝐨𝐫 𝐢𝐠𝐧𝐨𝐫𝐢𝐧𝐠 𝐜𝐚𝐧 𝐛𝐞 𝐝𝐫𝐚𝐦𝐚𝐭𝐢𝐜.

Copyright in the metaverse

IP in the Metaverse 🤔: Now there is a groundbreaking decision from Barcelona about art, fashion and mango 🧐! Or: What do you actually look at with the Apple VisionPro?

📣 𝐓𝐡𝐢𝐬 𝐯𝐢𝐞𝐰 𝐜𝐨𝐮𝐥𝐝 𝐛𝐞 𝐠𝐫𝐨𝐮𝐧𝐝𝐛𝐫𝐞𝐚𝐤𝐢𝐧𝐠 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐮𝐬𝐞 𝐨𝐟 𝐜𝐨𝐩𝐲𝐫𝐢𝐠𝐡𝐭𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐌𝐞𝐭𝐚𝐯𝐞𝐫𝐬𝐞. 𝐄𝐬𝐩𝐞𝐜𝐢𝐚𝐥𝐥𝐲 𝐧𝐨𝐰, 𝐭𝐰𝐨 𝐲𝐞𝐚𝐫𝐬 𝐥𝐚𝐭𝐞𝐫, 𝐰𝐡𝐞𝐧 𝐀𝐩𝐩𝐥𝐞 𝐢𝐬 𝐨𝐩𝐞𝐧𝐢𝐧𝐠 𝐚 𝐭𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐢𝐜𝐚𝐥𝐥𝐲 𝐧𝐞𝐰 𝐝𝐨𝐨𝐫 𝐢𝐧𝐭𝐨 𝐭𝐡𝐞 𝐦𝐞𝐭𝐚𝐯𝐞𝐫𝐬𝐞 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞 𝐕𝐢𝐬𝐢𝐨𝐧𝐏𝐫𝐨.

Whom to follow

Trade secret management

The trade secret management workload includes regular maintenance tasks to keep everything ticking over nicely. These include regular portfolios reviews of the assets, sanity checking that policy and processes are robust and fit for purpose and adjusting if and when needed, monitoring the appropriate KPIs and metrics and reacting accordingly. Trade secrets are fragile assets so require lots of ‘tender loving care’.

Ad-hoc work tasks will arise. Unfortunately, disputes may arise. We are clearly seeing more trade secret related disputes taking place so this should not come as a surprise to any company. I appreciate that when it happens, it is not pleasant. If the company is going through any major corporate event such as an investment round, an M&A deal, a JV project, then the trade secret management workload may increase as trade secrets are oftentimes a key aspect of such events.

Comparison of IP management practices

IP management success stories can vary across industries and companies, and strategies should be tailored to the specific needs and goals of each organization. Additionally, the landscape of intellectual property law and technology is dynamic, so ongoing efforts are required to adapt to new challenges and opportunities.

While Apple, Qualcomm, and IBM are all major technology companies, they have different business models, focus areas, and strategies when it comes to managing intellectual property.

Brand valuation

To value a brand, it is first important to understand what the value of a brand is. The common definition of value states that the private economic value of a brand is determined from the future economic benefits that arise from its use. There are several important aspects to this definition. First of all, it should be noted that the aim is to determine an economic value. This means that the value of the brand expressed in monetary units should be determined. It is also possible to evaluate a brand qualitatively and determine, for example, its awareness among customers, or the loyalty of customers with the brand. However the results of qualitative evaluations are usually as well considered in the form of valuation parameters.

Value-orientated patent portfolios

 

As a result of the debate about patent value, patent valuation, and the usage of patents as assets, value-orientated patent portfolios were developed in the 2000s. In 2005, the patent life cycle and value chain were published. The basic concept of a dedicated value chain for a patent is that a patent can be seen as an asset and must therefore be productive…