IP for augmented reality 🎯 IP Management Pulse #37
Many IP experts in the IP community at I3PM, the HTB-EPO initiative, IP offices and institutions in national and regional innovation systems have asked Prof. Dr. Alexander Wurzer: “Where can you be sure not to miss any important IP management content?” In fact, you have to follow a number of interesting feeds to really keep up with the global developments around IP management. To make this easier he decided to offer his own personal newsletter for IP management. Here, you can find the latest issues in the archive and also subscribe. A fresh read with all important IP Management content will be sent to the subscribers every second Thursday at 7:00 (CET), so that they can start the day informed.
The next Newsletter will cover the following topics:
IP for augmented reality
The next era of computing is unfolding, and the race to control the Metaverse – a blend of augmented reality (AR) and virtual reality (VR) – is driving tech giants to patent their way to the future. Apple, Google, and Meta each have unique approaches, reflecting their broader business strategies.
👉️ To the LinkedIn post
IP for influencers
Influencers are creatives who are navigating many IP relevant areas, such as collaborations with brands, generation and publication of creative content and marketing. Find an overview of the key IP aspects in the post.
👉️ To the LinkedIn post by Maria Boicova-Wynants
Protection of business models
To maintain long-term business success, the protection of the most important components of your product or service from a customer perspective is critical. The post explains how to achieve that.
👉️ To the LinkedIn post by Jan-Christian Schütte
IP finance
IP finance is becoming an increasingly important topic as the value of intangible assets is getting more recognised worldwide. Find the link to WIPO’s IP finance dialogue 2025 in the post.
👉️ To the LinkedIn post by Bruno Schneider
Brand strategy
Strategy is not planning. It is not about obtaining the right IP protection, but understanding which IP protection should be obtained and why. The post presents the foundations of creating a brand strategy.
👉️ To the LinkedIn post by Anneli Hansson
Whom to follow
Greta Faccio is Intellectual Property Manager at Biosynth and External Innovation Expert for the European Commission. On LinkedIn she is sharing regularly information on IP and technology transfer events as well as IP resources with a commercialisation and technology transfer perspective.
Andrew Rapacke is Managing Partner at The Rapacke Law Group. On LinkedIn, he provides information about current IP topics, such as software patenting, IP protection for startups, anti-counterfeiting and AI. His posts are always detailed and understandable for a wide audience.
New 🔗dIPlex entry: IP and Leadership
Business leaders face the challenge of effectively integrating intellectual property (IP) strategy into broader business strategies, recognizing IP as a core asset for driving competitive advantage and achieving strategic goals. They must navigate the complexities of the evolving IP landscape, including keeping pace with changing laws and adapting to technological advancements like AI, while also managing global IP portfolios.
Why it’s time to think about how others perceive your expertise – Personal branding for IP experts
In the world of IP, you spend your time helping others protect what they’ve created — the ideas, inventions, and assets that hold real value. But here’s a simple question that too often goes unasked: What about the value of your own expertise?
Intellectual Property as a catalyst for sustainable development
The case studies presented, ranging from M-Pesa’s user-driven financial inclusion to Biocon’s affordable biopharmaceuticals, Interface’s circular economy practices, Terrasos’ biodiversity conservation, and DYWIDAG’s sustainable infrastructure solutions, provide compelling evidence of how IPRs can drive sustainable innovation across various sectors and geographies.
AI performance in expert tasks
AI is becoming better in nearly all aspects and it is slowly but surely overtaking human experts in solving specific tasks. This does not mean that human experts will be replaced, but that human experts need to use AI for those tasks which can be done more efficient with AI. This is also becoming true in the IP profession. Here is a summary article about patent drafting with AI based on a seminar by Bastian Best.
Software, design, and open source in the digital age
Copyright law plays a pivotal role in shaping the digital landscape, particularly in software development, graphical design, and the use of open-source software (OSS). In the European Union, copyright protects original works by ensuring creators’ rights while fostering innovation and collaboration. This intricate framework governs software as literary works, evaluates user interfaces for originality, and balances OSS freedom with legal compliance.