Many IP experts are using digital communication channels, such as LinkedIn, YouTube, or their webpages for online marketing and business development. The Online Marketing editions of the 🎯 IP Management Pulse Newsletter are providing you with best pra ...

Patents can be a vast source of information when looking to improve, e.g., research and development efforts, innovation insights, and intellectual property (IP) application. However, seeing as the amount of information available is often extensive, it ...

To create awareness about the online marketing best practice for IP experts we are regularly interviewing IP experts, who are successfully using LinkedIn and other digital channels to position themselves and gain new clients via those channels. Additi ...

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, and other global IP offices and institutions in national and regional innovation systems have asked Prof. Alexander Wurzer: “where can you be sure not to miss any important IP manage ...

The publication “Putting the IAM Function at the Heart of Corporate Strategy” by Mark Blaxill and Ralph Eckardt addresses the critical issue of integrating Intellectual Property (IP) management into the core of corporate strategy. The auth ...

Diversifying your intellectual property (IP) portfolio is crucial for strategic success, offering significant returns, risk reduction, and enhancing your business’s competitive edge. Exploring this strategy further unveils its numerous advantage ...

When it comes to innovation in the healthcare education field, one company stands as a beacon of excellence, driven not only by its commitment to saving lives but also by its strategic approach to intellectual property (IP) management. Laerdal Medical ...

Dear Readers, Strategists and Game-Changers, For our new article, please dive with me into a competitive advantage generation technique: IP Design! In today’s rapidly evolving digital landscape, the transformation from traditional to digital bus ...

To create awareness about the online marketing best practice for IP experts we are regularly interviewing IP experts, who are successfully using LinkedIn and other digital channels to position themselves and gain new clients via those channels. Additi ...

The 4th module of the MIPLM program is about organization. Structure is key to implement strategies. Companies look for the structure-strategy-fit, which means, that their organization fits with their respective strategic objectives. Within the digita ...