Systematic patent portfolio management 🎯 IP Management Pulse #22

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, and other global IP offices and institutions in national and regional innovation systems have asked Prof. Alexander Wurzer: “Where can you be sure not to miss any important IP management content?” In fact, you have to follow a number of interesting feeds to really keep up with the global developments around IP management. To make this easier he decided to offer his own personal newsletter for IP management. Here, you can find the last issues in the archive and also subscribe. A fresh read with all important IP Management content will be sent to the subscribers every second Thursday at 7:00 (CET), so you can start your day informed.

The next Newsletter will cover the following topics:

Patent portfolio management

Revolutionize Your 𝐏𝐚𝐭𝐞𝐧𝐭 𝐏𝐨𝐫𝐭𝐟𝐨𝐥𝐢𝐨 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: 𝐄𝐬𝐬𝐞𝐧𝐭𝐢𝐚𝐥 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐔𝐧𝐯𝐞𝐢𝐥𝐞𝐝 🧐 – new topic page on the 🔗 𝐝𝐈𝐏𝐥𝐞𝐱

Are you looking to supercharge your patent portfolio management? Look no further! I’ve stumbled upon a goldmine of information that every IP professional should bookmark.

IP in the product life cycle

𝐓𝐡𝐞 𝐛𝐞𝐬𝐭-𝐤𝐧𝐨𝐰𝐧 𝐦𝐞𝐝𝐢𝐜𝐢𝐧𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐰𝐨𝐫𝐥𝐝: 𝐀𝐬𝐩𝐢𝐫𝐢𝐧

📢 𝐇𝐨𝐰 𝐜𝐚𝐧 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐞𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞𝐥𝐲 𝐭𝐫𝐚𝐧𝐬𝐢𝐭𝐢𝐨𝐧 𝐟𝐫𝐨𝐦 𝐩𝐚𝐭𝐞𝐧𝐭 𝐩𝐫𝐨𝐭𝐞𝐜𝐭𝐢𝐨𝐧 𝐭𝐨 𝐛𝐫𝐚𝐧𝐝-𝐛𝐚𝐬𝐞𝐝 𝐦𝐚𝐫𝐤𝐞𝐭 𝐝𝐨𝐦𝐢𝐧𝐚𝐧𝐜𝐞? 𝐈𝐧 𝐚𝐧 𝐞𝐫𝐚 𝐨𝐟 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐢𝐧𝐠 𝐠𝐞𝐧𝐞𝐫𝐢𝐜 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐨𝐧, 𝐰𝐡𝐚𝐭 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐜𝐚𝐧 𝐛𝐞 𝐞𝐦𝐩𝐥𝐨𝐲𝐞𝐝 𝐭𝐨 𝐦𝐚𝐢𝐧𝐭𝐚𝐢𝐧 𝐛𝐫𝐚𝐧𝐝 𝐯𝐚𝐥𝐮𝐞 𝐚𝐧𝐝 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐥𝐨𝐲𝐚𝐥𝐭𝐲?

IP in the age of AI

In today’s fast-paced, innovation-driven world, intellectual property (IP) has become the lifeblood of businesses across industries. As IP experts, we’re tasked with protecting and leveraging these valuable assets. But here’s a crucial question: Do we have a clear strategy guiding our efforts?

𝐒𝐭𝐚𝐲 𝐟𝐥𝐞𝐱𝐢𝐛𝐥𝐞 𝐚𝐧𝐝 𝐚𝐠𝐢𝐥𝐞

Remember, an IP strategy isn’t static. It should evolve with your organization’s needs and the changing IP landscape. As IP experts, it’s our responsibility to champion this strategic approach.

Content creators and IP

In a striking case of copyright infringement, Swedish influencer Katrin Zytomierska and her company Clean Eating AB have been ordered to pay 200,000 SEK in compensation to Universal and Polar Music for unauthorized use of ABBA’s iconic song “The Winner Takes It All” in an Instagram advertisement.

📢 How can the industry better educate creators about intellectual property rights in the age of social media?

Holistic brand protection

The anatomy of a brand goes far beyond visual elements, 𝐞𝐧𝐜𝐨𝐦𝐩𝐚𝐬𝐬𝐢𝐧𝐠 𝐚 𝐜𝐨𝐦𝐩𝐥𝐞𝐱 𝐢𝐧𝐭𝐞𝐫𝐩𝐥𝐚𝐲 𝐨𝐟 𝐞𝐦𝐨𝐭𝐢𝐨𝐧𝐚𝐥 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧𝐬, 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬, 𝐚𝐧𝐝 𝐯𝐚𝐥𝐮𝐞𝐬.

📢 𝐇𝐨𝐰 𝐜𝐚𝐧 𝐛𝐫𝐚𝐧𝐝𝐬 𝐛𝐞𝐭𝐭𝐞𝐫 𝐥𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐭𝐡𝐞𝐢𝐫 𝐈𝐏 𝐭𝐨 𝐞𝐧𝐡𝐚𝐧𝐜𝐞 𝐞𝐦𝐨𝐭𝐢𝐨𝐧𝐚𝐥 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧𝐬 𝐰𝐢𝐭𝐡 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫𝐬? 𝐖𝐡𝐚𝐭 𝐞𝐦𝐞𝐫𝐠𝐢𝐧𝐠 𝐈𝐏 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬 𝐝𝐨 𝐲𝐨𝐮 𝐟𝐨𝐫𝐞𝐬𝐞𝐞 𝐚𝐬 𝐛𝐫𝐚𝐧𝐝𝐬 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐢𝐧𝐠𝐥𝐲 𝐟𝐨𝐜𝐮𝐬 𝐨𝐧 𝐜𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐢𝐦𝐦𝐞𝐫𝐬𝐢𝐯𝐞, 𝐦𝐮𝐥𝐭𝐢-𝐬𝐞𝐧𝐬𝐨𝐫𝐲 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬?

Whom to follow

Aral Barkın Arak gives you an overview of the IP and technology transfer scene in Turkey on LinkedIn. He does this by showing success stories of recent university courses and training events that are nationally or internationally organised. He also supports the IP Business Academy as an ambassador to raise awareness of intellectual property.

On his LinkedIn feed, Olalekan Oluseyi Akinwumi gives you an overview of the role of intangible intellectual property assets for businesses and the value they have. He does this by presenting real-life examples of successful products and companies with a special focus on Africa. He also supports the IP Business Academy as an ambassador for raising awareness of intellectual property.

Patent ranking based on carbon footprint

Patents are often seen as indicators of innovation, and to foster sustainable innovation, it is essential to gain deeper insights into patents’ environmental impact. They can be modelled to estimate their carbon footprint when implemented, but this process is often time-consuming and resource-intensive.

What is Strategy? – Case study: Intuitive Surgical

Strategy in business is about aligning corporate policies with strategic priorities to achieve objectives. It’s a broad formula that encompasses goals and the means to achieve them, and requires a deep understanding of the competitive environment and an objective assessment of resources.

IP in the banking sector

With increasing digitalisation, the banking sector must also adapt to the digital needs and preferences of its customers in order to retain them. Younger generations are increasingly asking for digital investment concepts and online support for all their banking needs. Banks and FinTechs are therefore expanding their IP portfolios for such specific digital banking solutions. More on this topic in this blog post.

Industry Dependence of IP Strategies

From a brand perspective, firms have to master the challenge of differentiating in a way that is meaningful and relevant to their customers. The differentiation struggle can take different forms. There are typical patterns of how a brand’s differentiation strategy changes and evolves over time when markets mature and competition intensifies. The primary market differentiation strategies can be compared based on the criteria of market penetration and market maturity.