Systematic patent portfolio management ๐ฏ IP Management Pulse #22
Many IP experts in the IP community at I3PM, the HTB-EPO initiative, and other global IP offices and institutions in national and regional innovation systems have asked Prof. Alexander Wurzer: โWhere can you be sure not to miss any important IP management content?โ In fact, you have to follow a number of interesting feeds to really keep up with the global developments around IP management. To make this easier he decided to offer his own personal newsletter for IP management. Here, you can find the last issues in the archive and also subscribe. A fresh read with all important IP Management content will be sent to the subscribers every second Thursday at 7:00 (CET), so you can start your day informed.
The next Newsletter will cover the following topics:
Revolutionize Your ๐๐๐ญ๐๐ง๐ญ ๐๐จ๐ซ๐ญ๐๐จ๐ฅ๐ข๐จ ๐๐๐ง๐๐ ๐๐ฆ๐๐ง๐ญ: ๐๐ฌ๐ฌ๐๐ง๐ญ๐ข๐๐ฅ ๐๐ญ๐ซ๐๐ญ๐๐ ๐ข๐๐ฌ ๐๐ง๐ฏ๐๐ข๐ฅ๐๐ ๐ง – new topic page on the ๐ ๐๐๐๐ฅ๐๐ฑ
Are you looking to supercharge your patent portfolio management? Look no further! I’ve stumbled upon a goldmine of information that every IP professional should bookmark.
๐๐ก๐ ๐๐๐ฌ๐ญ-๐ค๐ง๐จ๐ฐ๐ง ๐ฆ๐๐๐ข๐๐ข๐ง๐ ๐ข๐ง ๐ญ๐ก๐ ๐ฐ๐จ๐ซ๐ฅ๐: ๐๐ฌ๐ฉ๐ข๐ซ๐ข๐ง
๐ข ๐๐จ๐ฐ ๐๐๐ง ๐๐จ๐ฆ๐ฉ๐๐ง๐ข๐๐ฌ ๐๐๐๐๐๐ญ๐ข๐ฏ๐๐ฅ๐ฒ ๐ญ๐ซ๐๐ง๐ฌ๐ข๐ญ๐ข๐จ๐ง ๐๐ซ๐จ๐ฆ ๐ฉ๐๐ญ๐๐ง๐ญ ๐ฉ๐ซ๐จ๐ญ๐๐๐ญ๐ข๐จ๐ง ๐ญ๐จ ๐๐ซ๐๐ง๐-๐๐๐ฌ๐๐ ๐ฆ๐๐ซ๐ค๐๐ญ ๐๐จ๐ฆ๐ข๐ง๐๐ง๐๐? ๐๐ง ๐๐ง ๐๐ซ๐ ๐จ๐ ๐ข๐ง๐๐ซ๐๐๐ฌ๐ข๐ง๐ ๐ ๐๐ง๐๐ซ๐ข๐ ๐๐จ๐ฆ๐ฉ๐๐ญ๐ข๐ญ๐ข๐จ๐ง, ๐ฐ๐ก๐๐ญ ๐ฌ๐ญ๐ซ๐๐ญ๐๐ ๐ข๐๐ฌ ๐๐๐ง ๐๐ ๐๐ฆ๐ฉ๐ฅ๐จ๐ฒ๐๐ ๐ญ๐จ ๐ฆ๐๐ข๐ง๐ญ๐๐ข๐ง ๐๐ซ๐๐ง๐ ๐ฏ๐๐ฅ๐ฎ๐ ๐๐ง๐ ๐๐จ๐ง๐ฌ๐ฎ๐ฆ๐๐ซ ๐ฅ๐จ๐ฒ๐๐ฅ๐ญ๐ฒ?
In today’s fast-paced, innovation-driven world, intellectual property (IP) has become the lifeblood of businesses across industries. As IP experts, we’re tasked with protecting and leveraging these valuable assets. But here’s a crucial question: Do we have a clear strategy guiding our efforts?
๐๐ญ๐๐ฒ ๐๐ฅ๐๐ฑ๐ข๐๐ฅ๐ ๐๐ง๐ ๐๐ ๐ข๐ฅ๐
Remember, an IP strategy isn’t static. It should evolve with your organization’s needs and the changing IP landscape. As IP experts, it’s our responsibility to champion this strategic approach.
In a striking case of copyright infringement, Swedish influencer Katrin Zytomierska and her company Clean Eating AB have been ordered to pay 200,000 SEK in compensation to Universal and Polar Music for unauthorized use of ABBA’s iconic song “The Winner Takes It All” in an Instagram advertisement.
๐ข How can the industry better educate creators about intellectual property rights in the age of social media?
The anatomy of a brand goes far beyond visual elements, ๐๐ง๐๐จ๐ฆ๐ฉ๐๐ฌ๐ฌ๐ข๐ง๐ ๐ ๐๐จ๐ฆ๐ฉ๐ฅ๐๐ฑ ๐ข๐ง๐ญ๐๐ซ๐ฉ๐ฅ๐๐ฒ ๐จ๐ ๐๐ฆ๐จ๐ญ๐ข๐จ๐ง๐๐ฅ ๐๐จ๐ง๐ง๐๐๐ญ๐ข๐จ๐ง๐ฌ, ๐๐ฑ๐ฉ๐๐ซ๐ข๐๐ง๐๐๐ฌ, ๐๐ง๐ ๐ฏ๐๐ฅ๐ฎ๐๐ฌ.
๐ข ๐๐จ๐ฐ ๐๐๐ง ๐๐ซ๐๐ง๐๐ฌ ๐๐๐ญ๐ญ๐๐ซ ๐ฅ๐๐ฏ๐๐ซ๐๐ ๐ ๐ญ๐ก๐๐ข๐ซ ๐๐ ๐ญ๐จ ๐๐ง๐ก๐๐ง๐๐ ๐๐ฆ๐จ๐ญ๐ข๐จ๐ง๐๐ฅ ๐๐จ๐ง๐ง๐๐๐ญ๐ข๐จ๐ง๐ฌ ๐ฐ๐ข๐ญ๐ก ๐๐จ๐ง๐ฌ๐ฎ๐ฆ๐๐ซ๐ฌ? ๐๐ก๐๐ญ ๐๐ฆ๐๐ซ๐ ๐ข๐ง๐ ๐๐ ๐๐ก๐๐ฅ๐ฅ๐๐ง๐ ๐๐ฌ ๐๐จ ๐ฒ๐จ๐ฎ ๐๐จ๐ซ๐๐ฌ๐๐ ๐๐ฌ ๐๐ซ๐๐ง๐๐ฌ ๐ข๐ง๐๐ซ๐๐๐ฌ๐ข๐ง๐ ๐ฅ๐ฒ ๐๐จ๐๐ฎ๐ฌ ๐จ๐ง ๐๐ซ๐๐๐ญ๐ข๐ง๐ ๐ข๐ฆ๐ฆ๐๐ซ๐ฌ๐ข๐ฏ๐, ๐ฆ๐ฎ๐ฅ๐ญ๐ข-๐ฌ๐๐ง๐ฌ๐จ๐ซ๐ฒ ๐๐ฑ๐ฉ๐๐ซ๐ข๐๐ง๐๐๐ฌ?
Whom to follow
Aral Barkฤฑn Arak gives you an overview of the IP and technology transfer scene in Turkey on LinkedIn. He does this by showing success stories of recent university courses and training events that are nationally or internationally organised. He also supports the IP Business Academy as an ambassador to raise awareness of intellectual property.
On his LinkedIn feed, Olalekan Oluseyi Akinwumi gives you an overview of the role of intangible intellectual property assets for businesses and the value they have. He does this by presenting real-life examples of successful products and companies with a special focus on Africa. He also supports the IP Business Academy as an ambassador for raising awareness of intellectual property.
Patent ranking based on carbon footprint
Patents are often seen as indicators of innovation, and to foster sustainable innovation, it is essential to gain deeper insights into patentsโ environmental impact. They can be modelled to estimate their carbon footprint when implemented, but this process is often time-consuming and resource-intensive.
What is Strategy? โ Case study: Intuitive Surgical
Strategy in business is about aligning corporate policies with strategic priorities to achieve objectives. Itโs a broad formula that encompasses goals and the means to achieve them, and requires a deep understanding of the competitive environment and an objective assessment of resources.
IP in the banking sector
With increasing digitalisation, the banking sector must also adapt to the digital needs and preferences of its customers in order to retain them. Younger generations are increasingly asking for digital investment concepts and online support for all their banking needs. Banks and FinTechs are therefore expanding their IP portfolios for such specific digital banking solutions. More on this topic in this blog post.
Industry Dependence of IP Strategies
From a brand perspective, firms have to master the challenge of differentiating in a way that is meaningful and relevant to their customers. The differentiation struggle can take different forms. There are typical patterns of how a brandโs differentiation strategy changes and evolves over time when markets mature and competition intensifies. The primary market differentiation strategies can be compared based on the criteria of market penetration and market maturity.