Tag: IP-Management

When we think about innovation, patents often come to mind first. But patents — if managed poorly — can become just paperwork and cost centres instead of strategic assets. That’s why IP subject matter expert of the IP Business Academy Dr. Oliver Baldu ...

The CEIPI Summer School 2025 once again brought together IP experts, scholars and industry practitioners to discuss cutting-edge trends in intellectual property management. Hosted by the Center for International Intellectual Property Studies (CEIPI) i ...

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, IP offices and institutions in national and regional innovation systems have asked Prof. Dr. Alexander Wurzer: “Where can you be sure not to miss any important IP management content? ...

In an increasingly complex world, traditional learning methods sometimes fall short in preparing individuals for real-world challenges. This is where “serious games” come into play. Unlike games designed purely for entertainment, serious g ...

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, IP offices and institutions in national and regional innovation systems have asked Prof. Dr. Alexander Wurzer: “Where can you be sure not to miss any important IP management content? ...

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, IP offices and institutions in national and regional innovation systems have asked Prof. Dr. Alexander Wurzer: “Where can you be sure not to miss any important IP management content? ...

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, IP offices and institutions in national and regional innovation systems have asked Prof. Dr. Alexander Wurzer: “Where can you be sure not to miss any important IP management content? ...

Switching costs are the costs that a consumer or firm incurs when switching brands, suppliers, products, or services. These costs can be monetary, such as the cost of a new service, or non-monetary, such as the time, training or learning curve needed ...

In a corner of the global mining machinery market, where it’s all about tons of heavy excavators, massive buckets, and the proverbial teeth of these giants, a quiet but crucial strategy was unfolding. Not on the construction site, but in the con ...

In an era where technological innovation is reshaping every industry at lightning speed, strategic intellectual property (IP) management has become a critical enabler of sustainable success. At the VDI/VPP seminar held on April 3, 2025, Professor Dr. ...