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Lessons in IP Management from LVMH

In the sparkling world of luxury brands, IP is undoubtedly the crown jewel that makes luxury, well, luxurious. But how do the big players, like LVMH Moët Hennessy Louis Vuitton, commonly known as LVMH, protect these prized assets, especially when the ...

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Differentiation through IP 🎯 IP Management Pulse #31

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, IP offices and institutions in national and regional innovation systems have asked Prof. Dr. Alexander Wurzer: “Where can you be sure not to miss any important IP management content? ...

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IP management for SMEs 🎯 IP Management Pulse #30

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, IP offices and institutions in national and regional innovation systems have asked Prof. Dr. Alexander Wurzer: “Where can you be sure not to miss any important IP management content? ...

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The Power of IP: Bas Albers’ Inspiring Dinner Speech at the MIPLM 2024/25 Welcome Event

This Tuesday 28th January, the historic city of Strasbourg played host to a memorable evening as Bas Albers delivered a thought-provoking dinner speech to welcome the new cohort of the Master of Intellectual Property Law and Management (MIPLM) 2024/25 ...

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Aligning marketing with IP 🎯 IP Management Pulse #29

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, and other global IP offices and institutions in national and regional innovation systems have asked Prof. Dr. Alexander Wurzer: “Where can you be sure not to miss any important IP ma ...

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Leveraging IP as a business asset – Interview with Adriana De Moura

This is a part of the interview series that we are doing with the current MIPLM graduates from CEIPI and Adriana De Moura is a graduate of the MIPLM class of the year 2024. The MIPLM is a Master’s course in IP Law and Management conducted at CEIPI eve ...

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The power of a clever IP strategy 🎯 IP Management Pulse #28

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, and other global IP offices and institutions in national and regional innovation systems have asked Prof. Dr. Alexander Wurzer: “Where can you be sure not to miss any important IP ma ...

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How to protect your trade secrets? 🎯 IP Management Pulse #27

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, and other global IP offices and institutions in national and regional innovation systems have asked Prof. Dr. Alexander Wurzer: “Where can you be sure not to miss any important IP ma ...

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How to use IP in collaborations? 🎯 IP Management Pulse #26

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, and other global IP offices and institutions in national and regional innovation systems have asked Prof. Alexander Wurzer: “Where can you be sure not to miss any important IP manage ...

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One year of IP management 🎯 IP Management Pulse #25

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, and other global IP offices and institutions in national and regional innovation systems have asked Prof. Alexander Wurzer: “Where can you be sure not to miss any important IP manage ...

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