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How to create a Customer Journey for IP Experts?

Many IP experts are using digital communication channels, such as LinkedIn, YouTube, or their webpages for online marketing and business development. The Online Marketing Guides of the 🎯 IP Management Pulse Newsletter are providing you with best pract ...

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Are patents for the weak? 🎯 IP Management Pulse #15

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, and other global IP offices and institutions in national and regional innovation systems have asked Prof. Alexander Wurzer: “Where can you be sure not to miss any important IP manage ...

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How to define Target Groups and Personas as an IP Expert?

Many IP experts are using digital communication channels, such as LinkedIn, YouTube, or their webpages for online marketing and business development. The Online Marketing Guides of the 🎯 IP Management Pulse Newsletter are providing you with best pract ...

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How do IP experts define target groups and client personas?

Many IP experts are using digital communication channels, such as LinkedIn, YouTube, or their webpages for online marketing and business development. The Online Marketing editions of the 🎯 IP Management Pulse Newsletter are providing you with best pra ...

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How to develop a customer centric IP Strategy? 🎯 IP Management Pulse #14

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, and other global IP offices and institutions in national and regional innovation systems have asked Prof. Alexander Wurzer: “where can you be sure not to miss any important IP manage ...

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How to make successful Content Marketing as an IP expert?

Many IP experts are using digital communication channels, such as LinkedIn, YouTube, or their webpages for online marketing and business development. The Online Marketing Guides of the 🎯 IP Management Pulse Newsletter are providing you with best pract ...

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What is a customer journey for IP experts?

Many IP experts are using digital communication channels, such as LinkedIn, YouTube, or their webpages for online marketing and business development. The Online Marketing editions of the 🎯 IP Management Pulse Newsletter are providing you with best pra ...

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AI in innovation, standardization, trademark enforcement, multidisciplinarity and IP, IP in MedTech: 🎯 IP Management Pulse #13

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, and other global IP offices and institutions in national and regional innovation systems have asked Prof. Alexander Wurzer: “where can you be sure not to miss any important IP manage ...

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Agile innovation and IP design for digital innovation: 4th module MIPLM

The 4th module of the MIPLM program is about organization. Structure is key to implement strategies. Companies look for the structure-strategy-fit, which means, that their organization fits with their respective strategic objectives. Within the digita ...

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Sustainable success with IP, Gamification, Agile, genAI inventions in chemistry, iPhone moments: 🎯 IP Management Pulse #12

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, and other global IP offices and institutions in national and regional innovation systems have asked Prof. Alexander Wurzer: “where can you be sure not to miss any important IP manage ...

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