At least one third of all inventions are digital, according to data from the European Patent Office. Therefore, it becomes increasingly important to learn how to patent these kinds of digital business objects like use cases, user and customer journeys, apps and business models. The key question of this webinar at the European IP Helpdesk is: How do they have to be designed to be patentable? On Thursday 07.05.2020 from 10.30 to 12.00 pm (CEST) this webinar session in English shows with the help of European industry cases how that works under the title: “IP Management and Digitalization”.
Modern IP management is the key success factor to create and protect new business models in the digitization. Here, an understanding of the practical use of intellectual property (IP) in concrete business models is crucial. Understanding this the development of a new IP strategy or the valuation of existing IP becomes feasible for SMEs. An IP strategy for the digital challenges: IP offers you as an SME the opportunity to assert yourself in digitally transforming business ecosystems, to secure your own profitable position and to create added value with innovations.
From the app to the business model: If you have a legally enforceable exclusivity for customer benefits in your own range of services, premium prices can be implemented, and market positions can be designed in digital business models. Knowledge of the best practice in IP protection is the secret of success for SMEs. We show practice-oriented methods and tools to extend and secure the technical advantage over the competition in the long term, especially with digital topics.
This webinar will show you the role of IP in business models, especially digital business models, with examples like the use of digital patents. It is supported with case studies about the best practice in IP management from leading European companies. It targets IP and innovation professionals in medium-sized technological companies, law firms and IP offices, who want to better understand the use of IP in business contexts and the influence of digitalization.
After the training, participants should have a better understanding of the following:
- How digitalization changes machines, machine environments and finally business ecosystems
- How an IP strategy can be used to develop and protect digital business models within business ecosystems
- How to implement digital patents in digital business models
PROF. DR. ALEXANDER J. WURZER
Dr. Wurzer is Professor for IP Management at the Centre for International Intellectual Property Studies (Centre d’Etudes Internationales de la Propriété Industrielle, CEIPI) at the University of Strasbourg, where he has been program leader for the Master’s degree in Intellectual Property Law and Management (MIPLM) since 2007. Prof. Dr. Wurzer is Director of the Steinbeis Transfer Institute for Intellectual Property Management at Steinbeis University Berlin. He is Managing Partner at WURZER & KOLLEGEN GmbH, a consulting firm for strategic IP management.
Prof. Dr. Wurzer is Chairman of the DIN 77100 committee for patent valuation, and DIN 77006 for Quality of Intellectual Property Management Systems. He is a member of the Board of Directors of “Deutsches Institut für Erfindungswesen e.V.” (D.I.E.), as well as the Board of Trustees of the Diesel Medal Awards. He is Fellow at the Alta Scuola Politecnica of Milan/Turin Politechnic. He is a member of the group of experts on “IP Valuation” of the European Commission and the Patent Law working group of the University of Düsseldorf, as well as the working group for Patent Valuation of the Licensing Executives Society (LES) and a member of the Advisory Board of the Innovation Manager Magazine of the F.A.Z. Institute.