Author: Alexander J. Wurzer

On June 25, the Microsoft AI Roadshow was held in Stuttgart to show the potential of artificial intelligence in a wide variety of applications in industry, from the manufacturing industry to automobile production. The aim was to exchange ideas with ma ...

The online marketing strategy configurator for IP experts is based on ten questions. Prof. Wurzer offers this as a new free service. After answering the 10 questions, the IPBA Portal team creates an individual online marketing concept for IP experts b ...

How can AI be used to systematically develop patent portfolios, analyze patent literature, perform feature comparisons and support the entire invention process? These were the questions discussed in the final module of the MIPLM (Master for Intellectu ...

The publication “Putting the IAM Function at the Heart of Corporate Strategy” by Mark Blaxill and Ralph Eckardt addresses the critical issue of integrating Intellectual Property (IP) management into the core of corporate strategy. The auth ...

The book “Intellectual Property: The Key to your competitive advantage” is self-published as an e-book by Maria Boicova-Wynants and has 158 pages. Maria is an experienced IP lawyer, IP strategy consultant. The book is aimed at economic dec ...

Everywhere you look, you see ingredient branding. There is a sticker on the computer with “Intel Inside”, the sports clothing is made of Gore-Tex, the e-bike has a motor from Bosch, the pan is Teflon-coated and the gears on the bike are fr ...

Decision making is a big part of management. But are managers good in making decisions? Rational or sound decision making is taken as primary function of management. Every manager takes hundreds of decisions subconsciously or consciously making it the ...

Endress & Hauser is a global leader in instrumentation, i.e. indicating, measuring and recording physical quantities and process automation. Instrumentation plays a crucial role in Industry 4.0 as it enables the data collection and analysis needed ...

Prof. Vladia Borisova PhD is the President of the Patent Office of the Republic of Bulgaria and the director of this new, outstanding degree program – a flagship project in the academic education of IP Management. The aim is to train highly qual ...

Global technology transfer is still a major challenge in a wide range of technology areas. There are several challenges that arise when transferring technology especially from universities to industry. One challenge is that technology transfer between ...