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WIPO/CEIPI/INPI Advanced Training Course: IP, Technology Transfer and Licensing

Global technology transfer is still a major challenge in a wide range of technology areas. There are several challenges that arise when transferring technology especially from universities to industry. One challenge is that technology transfer between ...

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Value creation with AI: Times are changing – through ChatGPT

Currently, the AI world is changing at a breath-taking speed, making it difficult to comprehend the basic dynamics. In fact, the disruptive power of so-called foundation models (sometimes also base models) is already visible today and can hardly be ig ...

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15 years of MIPLM method to learn IP management a continuous success story

The planning and the concept The unique success of the Master’s program in IP Management at the Center for Intellectual Property Studies (CEIPI) of the University of Strasbourg is based on the MIPLM method. For 15 years, this method has combined ...

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Best Practice in Awareness Building for IP at Abel + Imray: Interview with John Austin-Brooks

A study on the “digitalization of client relationships, IP awareness building and business development via social media for IP experts” has been running at the CEIPI IP Business Academy since summer 2022. Currently, we see that the IP system is affect ...

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IP Awareness Building under New Work Conditions: Matching with digital Tools

Part of the New Work reality is that you don’t rely solely on personal recommendations as an IP expert, nor on more or less random contacts at conferences and presence events. Of course, people need contact with other people, and the more person ...

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Generic IP Strategy used by ARRI: Value-added Monopoly

A differentiation strategy calls for the development of a product or service that offers unique attributes customers perceive to be better than or different from the products of the competition. The value added by the uniqueness of the product may all ...

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Organizational Implementation of a Patent Strategy – Example Vorwerk Thermomix

The starting point of a company’s organization is the appropriate division of labor. The challenge is to quantitatively distribute the workload and qualitatively distribute the various requirements for the work to be performed. The division of labor c ...

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MIPLM 2022 – 5th Module: Digital transformation, leadership and human resource management

The 5th module of the MIPLM program deals with human resource management (HRM), leadership and management control systems. The digital transformation is the next evolution level of industry. Companies demand a digitally adapted new kind of leadership ...

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IP Design as agile method for digitizing a traditional brand: Hansgrohe RainTunes

The knowledge-driven economy in front of businesses now sets new challenges. The complexity of technology is increasing. In such an economy, changes have become almost daily business, which makes the entire business environment very dynamic. So, the k ...

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Did they really patent this use case? – IP strategy for fleet management – digital transformation at Hilti

Hilti’s leap from being a seller of equipment to becoming a provider of complete B2B solutions goes beyond additional services and traditional after sales support or spare parts supply: it is called fleet management. The fleet management idea at Hilti ...

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