Author: Alexander J. Wurzer

Global technology transfer is still a major challenge in a wide range of technology areas. There are several challenges that arise when transferring technology especially from universities to industry. One challenge is that technology transfer between ...

Currently, the AI world is changing at a breath-taking speed, making it difficult to comprehend the basic dynamics. In fact, the disruptive power of so-called foundation models (sometimes also base models) is already visible today and can hardly be ig ...

The planning and the concept The unique success of the Master’s program in IP Management at the Center for Intellectual Property Studies (CEIPI) of the University of Strasbourg is based on the MIPLM method. For 15 years, this method has combined ...

A study on the “digitalization of client relationships, IP awareness building and business development via social media for IP experts” has been running at the CEIPI IP Business Academy since summer 2022. Currently, we see that the IP system is affect ...

Part of the New Work reality is that you don’t rely solely on personal recommendations as an IP expert, nor on more or less random contacts at conferences and presence events. Of course, people need contact with other people, and the more person ...

A differentiation strategy calls for the development of a product or service that offers unique attributes customers perceive to be better than or different from the products of the competition. The value added by the uniqueness of the product may all ...

The starting point of a company’s organization is the appropriate division of labor. The challenge is to quantitatively distribute the workload and qualitatively distribute the various requirements for the work to be performed. The division of labor c ...

The 5th module of the MIPLM program deals with human resource management (HRM), leadership and management control systems. The digital transformation is the next evolution level of industry. Companies demand a digitally adapted new kind of leadership ...

The knowledge-driven economy in front of businesses now sets new challenges. The complexity of technology is increasing. In such an economy, changes have become almost daily business, which makes the entire business environment very dynamic. So, the k ...

Hilti’s leap from being a seller of equipment to becoming a provider of complete B2B solutions goes beyond additional services and traditional after sales support or spare parts supply: it is called fleet management. The fleet management idea at Hilti ...