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Generic IP Strategy used by ARRI: Value-added Monopoly

A differentiation strategy calls for the development of a product or service that offers unique attributes customers perceive to be better than or different from the products of the competition. The value added by the uniqueness of the product may all ...

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Organizational Implementation of a Patent Strategy – Example Vorwerk Thermomix

The starting point of a company’s organization is the appropriate division of labor. The challenge is to quantitatively distribute the workload and qualitatively distribute the various requirements for the work to be performed. The division of labor c ...

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MIPLM 2022 – 5th Module: Digital transformation, leadership and human resource management

The 5th module of the MIPLM program deals with human resource management (HRM), leadership and management control systems. The digital transformation is the next evolution level of industry. Companies demand a digitally adapted new kind of leadership ...

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IP Design as agile method for digitizing a traditional brand: Hansgrohe RainTunes

The knowledge-driven economy in front of businesses now sets new challenges. The complexity of technology is increasing. In such an economy, changes have become almost daily business, which makes the entire business environment very dynamic. So, the k ...

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Did they really patent this use case? – IP strategy for fleet management – digital transformation at Hilti

Hilti’s leap from being a seller of equipment to becoming a provider of complete B2B solutions goes beyond additional services and traditional after sales support or spare parts supply: it is called fleet management. The fleet management idea at Hilti ...

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Case Study: IP design for medical technology

An innovative solution to automatically analyze carb intake while eating. To keep blood-sugar levels stable within a healthy range, the body processes multiple, complex information from the brain, digestive system, and other sensory perception like gl ...

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Agile innovation and IP design for digital innovation: 4th module master class IP management

Agility and digitalization seem to be the pillars of the future of successful companies. Or is it just a current bubble that will burst and everything is going on as usual? Honestly, these concepts do not really deal with new insights. The term agilit ...

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Managing the integration of IP and innovation in a digital world: 3rd module of the MIPLM 2022

Digitalization causes a complete paradigm shift of production and innovation options. In a digital environment, innovation systems and management of technology face new challenges. Product development and engineering departments across the globe need ...

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Did they really patent this use case? – Example: Streaming industry

The global video streaming market size is expected to reach in 2022 USD 932 billion. The growing fondness towards streaming services like Netflix, Hulu, Amazon Prime, and others can have a tremendous impact on the market growth in the forthcoming year ...

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Decision making and valuation: 2nd module MIPLM

Decision making is a big part of management. But are managers good in making decisions? Rational or sound decision making is taken as primary function of management. Every manager takes hundreds of decisions subconsciously or consciously making it the ...

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