Author: Alexander J. Wurzer

In a world where intangible assets determine market leadership, the effective management and strategic deployment of Intellectual Property (IP) are no longer niche concerns—they’re central to business success. This blog post dives into the fourt ...

Introduction to STIHL STIHL is a global leader in motorized tools for forestry, agriculture, landscaping, construction, and private gardening. Renowned for its innovative approach to product development, STIHL has consistently pushed boundaries in tec ...

The Center for International Intellectual Property Studies (CEIPI) at the University of Strasbourg kicked off its largest ever Master of Intellectual Property Law and Management (MIPLM) program this week, welcoming 28 students from around the globe. W ...

China has emerged as a pivotal player in the global intellectual property (IP) landscape and international trade. In recent years, the country has made significant strides in IP protection, innovation, and economic growth. China’s rise to become ...

On November 12, 2024, at the Norwegian IP Day, I had the privilege of delivering a keynote speech on the transformative impact of digitization and artificial intelligence (AI) on intellectual property (IP). The event, organized by the Norwegian Patent ...

At WILO, intellectual property (IP) management is more than just an administrative function; it’s a strategic cornerstone for sustainable growth and competitive advantage. WILO’s proactive IP strategy focuses on four core activities: Protect, De ...

Patent Portfolio Management: A Practical Guide by Simone Frattasi and Jean-Claude Alexandre Ho is a comprehensive resource designed to provide patent professionals and legal practitioners with practical strategies and tools for managing patent portfol ...

On June 25, the Microsoft AI Roadshow was held in Stuttgart to show the potential of artificial intelligence in a wide variety of applications in industry, from the manufacturing industry to automobile production. The aim was to exchange ideas with ma ...

The online marketing strategy configurator for IP experts is based on ten questions. Prof. Wurzer offers this as a new free service. After answering the 10 questions, the IPBA Portal team creates an individual online marketing concept for IP experts b ...

How can AI be used to systematically develop patent portfolios, analyze patent literature, perform feature comparisons and support the entire invention process? These were the questions discussed in the final module of the MIPLM (Master for Intellectu ...