The Business Development Email Course for IP Experts offers a practical and strategic framework to understand and improve how intellectual property professionals position themselves in the market. Delivered over six concise emails, this course is built on real-life observations from onboarding and mentoring numerous IP Subject Matter Experts.

It introduces the idea that IP professionals, especially patent attorneys, trademark specialists, and IP managers, often have different business development personalities—or archetypes—that shape how they attract and retain clients. Recognizing and working with this self-image is at the core of unlocking more effective and authentic business development.

Reframing Business Development as Visibility Work

The course begins by addressing a key insight: many IP experts struggle with business development not because they lack competence, but because traditional methods feel at odds with their professional identity. Most IP experts value discretion, precision, and professionalism. Asking for referrals or promoting themselves openly can feel uncomfortable or even inappropriate. However, this discomfort often results in missed opportunities. The course helps to reframe business development not as aggressive selling, but as visibility work based on expertise and trust.

Identifying the Five Archetypes of Business Development

A central element of the course is the self-assessment tool, which encourages participants to identify their own business development archetype. Five distinct types are introduced:

  • The Activator is dynamic and action-oriented. This type thrives on initiating contact and seizing opportunities. Activators are well-suited for outreach, public speaking, and rapid networking. However, they can sometimes lack patience for slower relationship-building processes.
  • The Confidant builds deep relationships through trust and discretion. This type is highly valued in long-term client relationships but often struggles with scalable visibility and proactive outreach.
  • The Debater engages through discourse and argumentation. Their strength lies in thought leadership, challenging assumptions, and offering new perspectives. They perform well on panels and in publications but risk polarizing audiences.
  • The Expert is deeply knowledgeable and earns business through intellectual authority. This type excels in technical publications, teaching, and advisory roles but may underuse marketing or digital platforms.
  • The Realist is practical, solution-focused, and thrives in clearly defined client contexts. Realists often work well in consulting-style roles or applied IP strategy but may avoid broader brand-building activities.

Tailored Strategies for Every Type

Each archetype comes with unique strengths and blind spots. The email course doesn’t try to force IP experts into one-size-fits-all methods. Instead, it offers tailored strategies for each type, showing how business development can be authentic, aligned, and effective.

The structure of the course ensures that insights are digestible and immediately applicable. Each email builds on the previous one, moving from awareness to action. Topics include identifying growth opportunities, building visibility, managing online presence, and developing a signature expertise area. Importantly, the course places strong emphasis on mindset: it helps participants shift from a reactive to a proactive approach to client acquisition.

Meeting the Demands of a Changing Market

What makes this email course particularly relevant today is the changing landscape of professional services. Clients increasingly research and evaluate experts online before making contact. This makes digital visibility and a clear positioning strategy more important than ever. For IP professionals, who often work in highly specialized fields, being discoverable is not about mass communication but about showing relevance and credibility in specific innovation ecosystems.

The course also responds to the growing pressure on IP experts to contribute to their firm’s growth beyond legal excellence. In many firms and departments, professionals are expected to participate in business development. Yet few have been trained or supported in how to do so. This email course fills that gap in a way that respects the working culture and communication style of IP professionals.

Connected to a Full Growth Suite

Another key strength is that the course is not a standalone product. It is part of a broader support system: the Growth Suite for IP Experts. This suite includes tools, templates, and training designed to support business development in a structured, step-by-step way. For example, it offers digital products like LinkedIn templates, positioning guides, and visibility frameworks that help translate the insights from the email course into action.

Combining Insight and Action for Measurable Results

The combination of self-assessment, tailored guidance, and practical resources makes this offering unique. It respects the diversity of personalities in the IP world while empowering each participant to take meaningful steps towards growth. This is not about becoming someone else. It is about becoming visible for what you already are: a trusted expert with specific value to offer.

From Visibility to Opportunity

Ultimately, the Business Development Email Course helps IP professionals break through the invisibility that often limits their opportunities. It shows that business development does not have to be about pushy marketing or generic strategies. When done well, it is about making your expertise visible in a way that resonates with your ideal clients.

A Practical First Step for Strategic Growth

For any IP expert looking to grow their professional impact without compromising their values, this email course is a valuable first step. It provides clarity, structure, and confidence—and opens the door to a more strategic and self-aware approach to business development.

👉 Find the free email course business development for IP experts here

Combined with the full Growth Suite, it forms a highly effective system for turning expertise into visibility and visibility into opportunity.

👉 Find the growth suite for business development for IP experts here