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Decision-Making in IP Management

The value of an IP asset represents the potential future economic benefits to the IP owner or authorized user. In order to be able to sell, license or enter into any commercial arrangements based on IP, you need to be able to put a value on an IP asse ...

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Marketing driven IP strategy of Chinese Tesla rival NIO: Research Project at MIPLM/CEIPI

Chinese electric-car maker NIO is making waves in the electric vehicle (EV) industry thanks to its marketing approach. NIO was founded in 2014 and it’s a Shanghai-based startup that’s quickly become one of the world’s most valuable electric-car brands ...

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IP risk management in digital business model creation: New research project at the MIPLM

How can IP keep pace with the agile development of digital business models? How can IP based risk management be adapted to the paradigm of iterative, agile project management and the speed of digital developments? This MIPLM thesis deals with the use ...

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Digital Transformation of Business Models and the Role of IP

The worldwide spending on digital transformation (DX) is projected to reach 1.78 trillion U.S. dollars in 2022. This spending is necessary, since digital transformation must be more than the digitalization of existing business processes, but the creat ...

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CEIPI IP Business Talk: IP and Video Games with Dr. Marta Bettinazzi

The video game market is a fast-growing market segment that had a global market value of 156 billion $US in 2020 and is expected to grow by over 70% until 2025. Video games today include games that can be played on a variety of devices, from computer ...

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Digital Patent Impacts in Digital Business Models

In a competitive digital business environment, digital patents are vital for maintaining the exclusivity position in eco-systems. The term digital patents originates from the economic value of digital patents in digital eco-systems. On the other hand, ...

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IP strategies to protect new digital revenue models

A revenue model describes with which revenue sources a business pursues its financial income. Due to the digital transformation and industry 4.0 a variety of new revenue models become available and more popular. One example can be advertising-based re ...

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How to patent positions in digital business eco-systems: Umdasch Venture/Doka case in the construction industry

The building industry is a very traditional and conservative trade. To develop new digital business models the Umdasch Group founded Umdasch Group Ventures, which is an independent company next to the formwork company Doka with the purpose to develop ...

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Development of digital business models to make them patentable: The 6th module of the MIPLM

Advances in digital technologies have led to the emergence of new business models that potentially challenge the status quo of many industries. The business models of ventures such as Netflix or Tencent have already created measurable changes for thei ...

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Case Study: Agile IP design for digital use cases at Hansgrohe RainTunes

In the current fast changing world traditional approaches of long term strategic research and development processes might not fit the promptness of change currently taking place. The knowledge-driven economy in front of businesses now sets new challen ...

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