Many IP experts are using digital communication channels, such as LinkedIn, YouTube, or their webpages for online marketing and business development. The Online Marketing editions of the 🎯 IP Management Pulse Newsletter are providing you with best practice examples from the global IP community and guides how to improve your online marketing.

Online marketing, also known as internet marketing, digital marketing, or web marketing, refers to the practice of promoting expert brands and expertise through various digital channels and platforms on the internet. It encompasses a wide range of strategies and techniques aimed at reaching and engaging with potential clients online. Online marketing has become an essential component of modern marketing strategies for IP experts due to the widespread adoption of the internet and digital technologies. The primary objective of online marketing is to create awareness, generate leads, and drive business development by leveraging the vast reach and accessibility of the internet. It allows IP experts, IP boutiques and service providers to connect with their target audience in a cost-effective and measurable manner, enabling them to tailor their marketing efforts based on data-driven insights.

The 🎯 IP Management Pulse summarizes the latest developments in global IP/IP management every 14 days. It includes the most important LinkedIn posts, IP experts who are worth following, deep dives into individual topics, online event information and an online learning nugget on IP management.

Here you can find the last issues in the archive and also subscribe. A fresh read with all the important IP Management content will be sent to the subscribers every second Thursday at 7.00 (CET), and the special editions about online marketing for IP experts once a month.

The July 2024 special edition about online marketing for IP Experts of the 🎯 IP Management Pulse covers the topic “Online marketing for IP experts”, with posts about:

  • How does convincing content marketing work for IP experts?
  • How to use all available communication channels effectively?
  • Why is awareness building important for IP experts, when it comes to online marketing?
  • How does awareness building and really good content marketing work for IP experts?

How is online marketing implemented practically and successfully by IP experts? We interview our partners about their experiences, learnings and best practices. This month we are introducing two IP experts who implement online marketing excellently in practice along their client journeys. Here are the links to these interviews:

To make the development, implementation, and practical use of online marketing strategies as simple and concrete as possible for IP experts, we support you with our free online marketing guides. Those provide explanations with practical examples of successful applications of online marketing concepts. A tool is also explained there that supports you in the practical application of the concept. Here is the link to the Download center for Online Marketing Guides.