Many IP experts are using digital communication channels, such as LinkedIn, YouTube, or their webpages for online marketing and business development. The Online Marketing Guides of the 🎯 IP Management Pulse Newsletter are providing you with best practice examples from the global IP community and guides how to improve your online marketing.

The 🎯 IP Management Pulse summarizes the latest developments in global IP/IP management every 14 days. It includes the most important LinkedIn posts, IP experts who are worth following, deep dives into individual topics, online event information and an online learning nugget on IP management.

Here you can find the last issues in the archive and also subscribe. A fresh read with all the important IP Management content will be sent to the subscribers every second Thursday at 7.00 (CET), and the special editions about online marketing for IP experts, which also include a practice oriented guide with best practice examples, will be sent once a month.

The ⚙️ Online Marketing Guide “Online Marketing for IP Experts” covers the following aspects:

  1. What is online marketing?
  2. What is the importance of online marketing für IP experts?
  3. What are the goals of online marketing?
  4. Best practice from working with our partners

The first section gives you an overview of the definition and main components of online marketing campaigns. It also shows the differences and advantages compared to classical marketing methods. The second section shows you then the importance of online marketing for IP experts due to the increasing digitalization of companies and the rise of digital natives into decision making positions. It also provides you with an overview on the current digital trends in online marketing. The third section shows you the various goals, which IP experts can have in online marketing and gives you practical tools in your hand to develop your own online marketing strategy and to measure its success.

Finally, the guide provides you with practical examples how IP experts are successfully using online marketing. The best practice examples in this guide are taken from Bastian Best and Martin Schweiger.

If you want to use the shown resources for Online Marketing for IP experts yourself, you can access them in the download center or watch the following video: