In today’s business environment where intellectual properties, creativity and innovation are real competitive advantage, the emphasis on qualities of human interaction has never been greater. As market conditions and technologies evolve at an astonishing pace, today’s organizations and future business strategies must adapt accordingly or risk becoming irrelevant. Consequently, leaders of the future will need to master the art of managing and leading change.

The kind of boss that was needed to manage employees working on an assembly line is not what is needed in the knowledge economy. The marketing driven organizations that are going to thrive are those that are willing to move away from the outdated command and control hierarchical leadership styles. In the knowledge economy it is important for employees to collaborate and be engaged. Leaders must be agents of change, creative, ethical, and global thinkers who can create learning organizations. If a marketing organization requires a “high degree of innovation or creativity and/or must provide excellent customer service” the old-fashioned approach to leadership that focused only on monetary rewards — and mainly for those at the top of the hierarchy — will not work.

Leadership with Darrell W. Gunter at Seton Hall University is a program to inform the audience of the best practices in Leadership and to share the practical steps to improve the efficiency and effectiveness of your business, sales team, departments, etc. Leadership focuses on the latest and hottest topics to ensure that our listener is kept abreast of the latest trends in leadership. Our interviews will focus on leaders from the international, national, and local communities to discuss their thoughts and best practices on Leadership.

Listen to the interview of Prof. Dr. Alexander Wurzer, Director of the academic training program of the European Patent Office at CEIPI, University of Strasbourg in the intellectual capital series with Darrel W. Gunter about the need of intellectual property and intellectual capital management in the knowledge economy: