Tag: awareness

In many IP ecosystems, expertise exists in abundance. There are highly specialized practitioners, experienced litigators, technical patent experts, design specialists, licensing professionals, and advisors who understand very specific industries. Yet ...

Digital marketing for IP law firms is not only about attracting attention. It is about helping the market understand what a firm should be chosen for. Expertise becomes commercially relevant when it is visible, structured and connected to a concrete c ...

In many IP markets, expertise is not the limiting factor. Visibility is. IP Subject Matter Experts often have deep knowledge, strong practical experience, and highly relevant perspectives for companies. They work on complex cases, shape strategies, an ...

At the ETL IP experience exchange, Authenticity in Digital IP Business Development, on March 24, 2026 in Berlin, Dr. Tobias Denk addressed one of the central questions facing IP law firms today: why do some firms become visible, memorable, and commerc ...

Making IP services understandable, comparable, and trusted If you ask ten innovation teams what they “need from IP,” you will often hear the same list: a patent filing, a trademark check, maybe an FTO, sometimes “support with licensing.” What you rare ...

As intangible assets increasingly determine corporate valuation and competitive strength, intellectual property is moving from the legal department into the centre of strategic decision-making. Yet in many organisations, IP is still treated as a react ...

As innovation increasingly drives competitive advantage and corporate valuation, intellectual property (IP) has evolved from a legal checkbox into a strategic business imperative. Yet in many organisations, IP still remains siloed within IP legal team ...

The highly succesful Call for IP Subject Matter Experts in Europe got extended throughout 2026 and the IP Business Academy continues to look for IP experts who are supporting the users of the IP system in Europe. The IP Business Academy emerges as a p ...

The new WIPO Pulse 2025 report is more than a data set. It is a mirror held up to the global IP ecosystem – and it shows that years of coordinated IP awareness building are starting to pay off. WIPO surveyed 35,500 people in 74 countries and found ris ...

We are looking for IP experts to support users of the IP system in Europe. The IP Business Academy emerges as a pivotal platform for fostering innovation and expertise in IP and IP management. Founded in 2019, this academy is deeply rooted in the rich ...