Licensing turns the appeal of a brand or character into products, market access and commercial returns. Its success depends on the fit between the rights available, the proposed products and the partners capable of bringing them to market. A minimum g ...
Read MoreSemiconductor equipment companies face a demanding IP management challenge: the functions that create competitive advantage can change while patent applications are still under examination. New equipment generations, tighter process requirements and a ...
Read MoreHow much knowledge should a quantum technology company share to help a partner adopt its technology? Who should control improvements developed together? And how can today’s agreement support tomorrow’s licensing opportunities? These decisions connect ...
Read MoreA licensing partner has launched a product, another is still preparing market entry, and a third reports sales below plan. Each agreement promises future income. Yet the management decision is different in every case. Should the IP owner provide suppo ...
Read MoreIn specialist machinery, competitive advantage develops through the interaction of engineering, practical application and accumulated experience. A component modification, an improved operating procedure or a solution developed during a service interv ...
Read MoreSemiconductor equipment suppliers compete on precision, process stability and reliable integration into demanding production environments. Their patent portfolios must remain relevant as customer requirements and competing machines evolve. This CEIPI ...
Read MoreA quantum technology company can develop a capability that matters across several hardware platforms or applications. A photonics business can face a similar situation with an optical design, calibration method or manufacturing process. Bringing that ...
Read MoreBattery analytics illustrates how competitive advantage in GreenTech grows through operational learning. A cloud-based platform can improve its diagnostics as it encounters different battery chemistries, operating conditions and ageing patterns. The r ...
Read MoreA data-driven business grows when its insights become useful in more customer decisions. An analytics provider may begin with a dashboard and later deliver forecasts, performance indicators or risk assessments through partner interfaces. Each connecti ...
Read MoreI. Initial Situation and the Core IP Question The decision case concerns a young quantum technology company that neither develops nor manufactures its own quantum hardware. Its business model consists of making existing quantum hardware usable for ind ...
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