Tag: Services

Many experts still treat online marketing as an occasional activity. They post after a conference, update their profile after a ranking, publish a short announcement when a new article goes live, and then disappear again for weeks or months. This is e ...

Many IP experts know the feeling very well. Their LinkedIn profile is complete, professional, and factually correct, yet it still does not really work. The photo looks appropriate, the experience section is filled, the professional titles are accurate ...

Many IP experts are highly visible within the professional IP community. They publish, speak at conferences, join panels, explain legal developments, and share insights on technical or strategic questions. Yet visibility inside the IP bubble does not ...

In many IP environments, knowledge is available. Interaction is not. IP Subject Matter Experts publish articles, contribute to reports, and participate in conferences. These formats are valuable, but they are often one-directional. They inform, but th ...

Many companies invest heavily in technology, patents, software, brands, or know-how, yet underestimate the document that often determines whether these assets truly generate value: the license agreement. A licensing contract is not an administrative a ...

In many IP discussions, the problem is not a lack of knowledge. The problem is translation. Checklists represent a powerful way to bridge the gap between IP expertise and real-world decision-making. They transform knowledge into action, reduce complex ...

In many IP-driven industries, the challenge is not access to information. It is the ability to structure it. Companies operate in environments where technological developments, legal frameworks, and competitive dynamics evolve simultaneously. New data ...

In many IP ecosystems, expertise exists in abundance. There are highly specialized practitioners, experienced litigators, technical patent experts, design specialists, licensing professionals, and advisors who understand very specific industries. Yet ...

In many IP markets, expertise is not the limiting factor. Visibility is. IP Subject Matter Experts often have deep knowledge, strong practical experience, and highly relevant perspectives for companies. They work on complex cases, shape strategies, an ...

On 24 March 2026, ETL IP in Berlin hosted a focused event on a topic that many IP professionals feel every day, even if they do not always name it so directly: how can patent attorneys and IP law firms become visible in a credible way, without slippin ...