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How to define Target Groups and Personas as an IP Expert?

Many IP experts are using digital communication channels, such as LinkedIn, YouTube, or their webpages for online marketing and business development. The Online Marketing Guides of the 🎯 IP Management Pulse Newsletter are providing you with best pract ...

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How do IP experts define target groups and client personas?

Many IP experts are using digital communication channels, such as LinkedIn, YouTube, or their webpages for online marketing and business development. The Online Marketing editions of the 🎯 IP Management Pulse Newsletter are providing you with best pra ...

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Introduction of the “Global IP Management Experience” Volunteer Program

Empowering the Next Generation of IP Leaders Are you a young IP professional eager to expand your network, gain international exposure, and make a meaningful impact in the intellectual property field? If so, the IP Business Academy and I3PM are thrill ...

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Online Marketing for IP Experts – Interview with Stefan Müller

To create awareness about the online marketing best practice for IP experts we are regularly interviewing IP experts, who are successfully using LinkedIn and other digital channels to position themselves and gain new clients via those channels. Additi ...

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How to develop a customer centric IP Strategy? 🎯 IP Management Pulse #14

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, and other global IP offices and institutions in national and regional innovation systems have asked Prof. Alexander Wurzer: “where can you be sure not to miss any important IP manage ...

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How to make successful Content Marketing as an IP expert?

Many IP experts are using digital communication channels, such as LinkedIn, YouTube, or their webpages for online marketing and business development. The Online Marketing Guides of the 🎯 IP Management Pulse Newsletter are providing you with best pract ...

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Superfakes: The New Level of Deception

The allure of luxury goods has never been stronger. From designer handbags to high-end sneakers, the desire to own prestigious brands permeates our culture. You have heard of counterfeit products before, but the so-called “superfakes” take deception t ...

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How to optimize your scope of patent protection? – Method Features in Apparatus Claims

IP-Managers in large international companies often find that the grant rates of their patents are significantly higher in their own jurisdiction than in other jurisdictions. One of the reasons for this effect is that the patent applications are drafte ...

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What is a customer journey for IP experts?

Many IP experts are using digital communication channels, such as LinkedIn, YouTube, or their webpages for online marketing and business development. The Online Marketing editions of the 🎯 IP Management Pulse Newsletter are providing you with best pra ...

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WIPO Patent analytics serious game

Patents can be a vast source of information when looking to improve, e.g., research and development efforts, innovation insights, and intellectual property (IP) application. However, seeing as the amount of information available is often extensive, it ...

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