Category: Publications & Events

Many companies invest heavily in technology, patents, software, brands, or know-how, yet underestimate the document that often determines whether these assets truly generate value: the license agreement. A licensing contract is not an administrative a ...

Digital marketing for IP law firms works best when technical competence becomes easy for the market to recognise. This is especially difficult in patent work, because much of the most valuable expertise is hidden inside drafting choices, opposition st ...

Subscribe for compact, in-depth IP intelligence: trends, cases, and research curated by the team of the IP Business Academy and the IPBA Connect Platform. Get practical playbooks for positioning, LinkedIn, and business development. Learn from leading ...

For a long time, the idea that intellectual property should be treated as a strategic business asset rather than a purely legal function has been discussed in the profession. The underlying direction is not new. What feels different now is that the ma ...

Digital marketing for IP law firms works best when it does not look like marketing. It works when the visible communication of a firm reflects a strategic market position that already exists in the work, the people, the cases and the architecture of t ...

Few inventions have a story as rich and entertaining as this… and even fewer brands manage to lead their market for more than a century, staying true to their customers while communicating values such as luxury, sophistication, and exclusivity. Merced ...

Digital marketing for IP law firms is not only about attracting attention. It is about helping the market understand what a firm should be chosen for. Expertise becomes commercially relevant when it is visible, structured and connected to a concrete c ...

There is a moment in almost every expert conversation where something subtle happens. You explain a complex issue clearly. The client nods. And then you hear: “So in the end, it’s quite simple.” It isn’t. Sit with that for a mo ...

Subscribe for compact, in-depth IP intelligence: trends, cases, and research curated by the team of the IP Business Academy and the IPBA Connect Platform. Get practical playbooks for positioning, LinkedIn, and business development. Learn from leading ...

A recent study conducted with the Open Foresight Board of the CEIPI IP Business Academy points to a clear mismatch in the German market for IP support in quantum technologies. Quantum companies do have a strong and specific need for intellectual prope ...