For many IP experts, LinkedIn is the first place where potential clients, partners, and collaborators encounter their professional brand. Yet, despite LinkedIn’s potential as a business development tool, most profiles still read like digital CVs — listing positions, degrees, and dates, but saying little about the real value the expert delivers. This approach misses a crucial opportunity. A LinkedIn profile should be more than a static résumé. It should be an active, strategic touchpoint that connects expertise to the business needs of your target audience.

To address this gap, the IP Business Academy has launched the LinkedIn About Tuner, now available as a free service in the 🌱Resource Hub. In just 10 minutes, IP experts can answer a short, structured questionnaire. Our team then uses these responses — combined with an analysis of the expert’s wider online footprint — to create three personalized drafts for the “About” section of their LinkedIn profile. These drafts are tailored to position the expert not only as a technical specialist, but as a trusted business partner.

Why the LinkedIn About Section Matters for IP Experts

On LinkedIn, the “About” section is prime real estate. It’s the space where you tell your professional story, set the tone for your personal brand, and invite engagement from your ideal audience. For IP experts, this is especially important because:

  • The IP field is highly specialized and competitive – Potential clients often compare multiple attorneys, consultants, or experts before deciding who to contact. The About section is your chance to stand out by making your relevance and unique strengths instantly clear.
  • Business decision-makers need more than legal qualifications – They are looking for partners who understand their industry context, growth ambitions, and competitive challenges. Your About section is the place to show that you don’t just “handle IP” — you help achieve business goals.
  • LinkedIn is a discovery platform – With the right keywords, phrasing, and focus, your profile can appear in more targeted searches, making it easier for the right people to find you.

Yet, crafting a strong About section can be challenging. Many IP professionals either write in overly technical language, make the content too generic, or focus solely on credentials rather than value creation. This is where the LinkedIn About Tuner comes in.

How the LinkedIn About Tuner Works

The LinkedIn About Tuner is designed to make the process of creating a compelling About section simple, efficient, and effective.

1 . Complete the 10-minute questionnaire – The questionnaire is short but powerful, asking focused questions that help identify your audience, your specialisation, the value you deliver, and the qualities that make you stand out.

2 . We analyse your answers and your online footprint – Once you submit your responses, the IP Business Academy team reviews them alongside publicly available online content about you, such as your existing LinkedIn profile, firm website, publications, and talks. This ensures the drafts are consistent with your broader presence.

3 . You receive three tailored About section drafts – Within a short time, we send you three different versions of your About section by email. Each draft aligns your expertise with the needs and expectations of your target audience, giving you flexibility in style and tone.

4 . You choose, adapt, and publish – You can select the draft that best matches your voice, adjust it as you wish, and update your LinkedIn profile. This gives you a polished, strategic About section without the trial and error of starting from scratch.

What the Tuner Looks for – Without Giving the Questions Away

The magic of the LinkedIn About Tuner lies in the type of information it draws out. While the questionnaire itself is concise, every question is designed to uncover something that is crucial for positioning you effectively.

We begin by identifying exactly who you want to reach. This isn’t about saying you work with “anyone who needs IP help,” but rather pinpointing the decision-makers and sectors where you have the most impact. This step alone often makes profiles far more relevant to the right audience.

Next, we explore the area of intellectual property where you bring the deepest expertise. This helps turn a generic profile into a clear value proposition — so that someone browsing knows instantly when to think of you.

The process also considers how you work and what makes your approach different from others with similar technical skills. Whether it’s a collaborative style, a business-focused perspective, or a knack for spotting risks early, these are the elements that humanise your profile and make it memorable.

We then look at the outcomes you create for clients. Here, the emphasis shifts from technical services to business results — growth, protection, competitive advantage, or revenue creation. It’s the bridge between IP work and commercial value.

To add credibility, we prompt you to share key moments from your career that demonstrate impact. Even two or three well-chosen examples can reassure a potential client that you have delivered results before — and can do so again.

Industry familiarity is another focus. By clarifying the sectors and technologies you know best, your profile speaks the language of your audience and connects with them more easily.

The questionnaire also uncovers what drives you professionally, as passion often resonates strongly with like-minded partners and clients. Alongside this, it captures how others would describe working with you, signalling to future contacts what they can expect in terms of style and collaboration.

We also ensure that relevant professional affiliations, teaching roles, or credentials are featured in the right way — not as a long list, but as strategic proof points.

Finally, the Tuner prompts you to think about what you want readers to do once they’ve read your profile. This ensures your About section guides visitors toward action — starting a conversation, exploring a collaboration, or inviting you to speak.

Why This Service is Especially Valuable for IP Experts

The LinkedIn About Tuner is not just a writing exercise. It is a positioning tool that helps IP experts bridge the gap between technical expertise and business relevance. There are three key reasons it is particularly valuable in the IP field:

  • It connects expertise to client needs – The drafts you receive focus on aligning your skills with the real-world goals of your audience. This moves you from “provider of legal services” to “strategic partner in business growth.”
  • It helps you stand out in a credibility-driven profession – IP is a trust-based field. Clients often make decisions based on perceived authority and relevance. A well-crafted About section communicates both in seconds.
  • It saves time and effort – Many experts struggle to write about themselves without slipping into either bland generalities or overly technical language. The About Tuner provides you with professional, market-oriented wording that you can use immediately.

From Static Profile to Strategic Asset

Think of your LinkedIn profile as your digital business card, but with far more reach and depth. Every view of your profile is a potential lead, referral, or opportunity. Yet, without a strategic About section, many of these views will not convert into conversations.

With the LinkedIn About Tuner, you transform your profile from a static list of facts into a compelling narrative that:

  • Builds trust instantly by showing understanding of your audience’s context.
  • Demonstrates business value by focusing on results and competitive advantage.
  • Strengthens discoverability with targeted keywords and relevant industry language.
  • Encourages engagement by inviting the right kind of connections and opportunities.

How to Get Started

Using the LinkedIn About Tuner is simple:

1 . Visit the 🌱Resource Hub on the IP Business Academy website: LinkedIn About Tuner
2 . Complete the short questionnaire — it only takes about 10 minutes.
3 . Submit your answers to the IP Business Academy team.
4 . Receive your three personalised About drafts by email.
5 . Select and publish your preferred version to upgrade your LinkedIn profile immediately.

The service is entirely free for IP experts and designed to be quick, clear, and impactful.

A Small Change with a Big Impact

Updating your LinkedIn About section might seem like a minor task compared to filing a patent or negotiating a licence. But in today’s digital networking landscape, it can be a decisive factor in who notices you, who trusts you, and who reaches out. Every visitor to your profile is a potential client, partner, or collaborator. The LinkedIn About Tuner ensures that when they arrive, they see exactly why you are the right person to speak to.

In the end, the strongest LinkedIn profiles are those that tell a clear, relevant, and engaging story. For IP experts, that story is about more than technical qualifications — it is about connecting innovation with commercial success, and positioning yourself as an indispensable part of your client’s journey. The LinkedIn About Tuner gives you the structure, wording, and strategic framing to make that story resonate.