How to develop a customer centric IP Strategy? 🎯 IP Management Pulse #14

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, and other global IP offices and institutions in national and regional innovation systems have asked Prof. Alexander Wurzer: “where can you be sure not to miss any important IP management content”. In fact, you have to follow a number of interesting feeds to really keep up with the global developments around IP management. To make this easier he decided to offer his own personal newsletter for IP management. Here you can find the last issues in the archive and also subscribe. A fresh read with all the important IP Management content will be sent to the subscribers every second Thursday at 7.00 (CET), so you can start your day informed.

The next Newsletter will cover the following topics:

Customer Centricity

What is at the heart of IP strategy: function or customer benefit 🤔? 📢 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿-𝗰𝗲𝗻𝘁𝗿𝗶𝗰 𝗜𝗣 𝗶𝘀 𝗮𝗻 𝗲𝘅𝘁𝗿𝗲𝗺𝗲𝗹𝘆 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗰𝗼𝗻𝗰𝗲𝗽𝘁. 𝗜𝘁 𝗶𝘀 𝗮𝗹𝘄𝗮𝘆𝘀 𝗮 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝘁𝗼 𝗶𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁 𝗶𝘁 𝗶𝗻 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀, 𝗯𝘂𝘁 𝘁𝗵𝗲𝗿𝗲 𝗶𝘀 𝗻𝗼 𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝗮𝗿𝗼𝘂𝗻𝗱 𝗶𝘁: 𝘁𝗵𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗶𝘀 𝗮𝗹𝘄𝗮𝘆𝘀 𝗿𝗶𝗴𝗵𝘁 – 𝗲𝘃𝗲𝗻 𝘄𝗵𝗲𝗻 𝗶𝘁 𝗰𝗼𝗺𝗲𝘀 𝘁𝗼 𝗜𝗣.

Best scope for claims of software patents

If you want a patent, you also want the 𝐫𝐢𝐠𝐡𝐭 𝐬𝐜𝐨𝐩𝐞 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐜𝐥𝐚𝐢𝐦𝐬 🤗! Why is it so difficult with 𝐬𝐨𝐟𝐭𝐰𝐚𝐫𝐞 𝐩𝐚𝐭𝐞𝐧𝐭𝐬 🤔? There are very different reasons for this and in Europe you have to understand a lot about local software patents and this is particularly challenging when the companies that file patents in Europe are not located in Europe themselves.

IP management for the C-suite

How do you 𝐞𝐱𝐩𝐥𝐚𝐢𝐧 𝐈𝐏 𝐭𝐨 𝐭𝐨𝐩 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 🤔? Not really a new problem: the solution is 𝐩𝐫𝐨𝐩𝐞𝐫 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 – obviously 🤗! 📢 𝐓𝐡𝐞𝐫𝐞 𝐬𝐞𝐞𝐦 𝐭𝐨 𝐛𝐞 𝐟𝐨𝐮𝐫 𝐬𝐢𝐦𝐩𝐥𝐞 𝐩𝐫𝐢𝐧𝐜𝐢𝐩𝐥𝐞𝐬 𝐛𝐮𝐭 𝐭𝐡𝐞𝐲 𝐚𝐫𝐞 𝐯𝐞𝐫𝐲 𝐞𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞. 𝐈𝐭 𝐝𝐨𝐞𝐬𝐧’𝐭 𝐡𝐞𝐥𝐩 𝐭𝐨 𝐜𝐨𝐦𝐩𝐥𝐚𝐢𝐧 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐭𝐨𝐩 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐨𝐟 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 – 𝐈𝐏 𝐡𝐚𝐬 𝐭𝐨 𝐬𝐩𝐞𝐚𝐤 𝐭𝐡𝐞𝐢𝐫 𝐥𝐚𝐧𝐠𝐮𝐚𝐠𝐞.

Brand reputation

Why is 𝗯𝗿𝗮𝗻𝗱 𝘃𝗮𝗹𝘂𝗲 important 🤔? Because you shouldn’t 𝗱𝗲𝘀𝘁𝗿𝗼𝘆 𝗶𝘁 😮! 📢 𝗧𝗵𝗲 𝗽𝗼𝗶𝗻𝘁 𝗶𝘀 𝗻𝗼𝘁 𝗻𝗲𝗰𝗲𝘀𝘀𝗮𝗿𝗶𝗹𝘆 𝘁𝗵𝗲 𝗮𝗯𝘀𝗼𝗹𝘂𝘁𝗲 𝘃𝗮𝗹𝘂𝗲 𝗼𝗳 𝗯𝗿𝗮𝗻𝗱𝘀 – 𝘄𝗲 𝗱𝗼𝗻’𝘁 𝗮𝗹𝘄𝗮𝘆𝘀 𝗸𝗻𝗼𝘄 𝘁𝗵𝗮𝘁 𝗲𝘅𝗮𝗰𝘁𝗹𝘆 𝗮𝗻𝘆𝘄𝗮𝘆. 𝗧𝗵𝗲 𝗽𝗼𝗶𝗻𝘁 𝗶𝘀 𝘁𝗵𝗲 𝗱𝘆𝗻𝗮𝗺𝗶𝗰 𝗰𝗵𝗮𝗻𝗴𝗲 𝗼𝗳 𝘃𝗮𝗹𝘂𝗲. 𝗡𝗼𝗯𝗼𝗱𝘆 𝘄𝗮𝗻𝘁𝘀 𝘁𝗼 𝗮𝗽𝗽𝗲𝗮𝗿 𝗮𝘁 𝘁𝗵𝗲 𝗯𝗼𝘁𝘁𝗼𝗺 𝗼𝗳 𝘁𝗵𝗶𝘀 𝗹𝗶𝘀𝘁! 𝗧𝗵𝗶𝘀 𝗶𝘀 𝗽𝗿𝗲𝘃𝗲𝗻𝘁𝗲𝗱 𝗯𝘆 𝗯𝗿𝗮𝗻𝗱 𝗮𝗻𝗱 𝗜𝗣 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁!

AI-assisted inventing

𝐂𝐚𝐧 𝐠𝐞𝐧-𝐀𝐈 𝐛𝐞 𝐚𝐩𝐩𝐥𝐢𝐞𝐝 𝐝𝐢𝐫𝐞𝐜𝐭𝐥𝐲 𝐭𝐨 𝐓𝐑𝐈𝐙 and thus pursue 𝐢𝐧𝐯𝐞𝐧𝐭𝐢𝐯𝐞 𝐩𝐫𝐨𝐛𝐥𝐞𝐦 𝐬𝐨𝐥𝐯𝐢𝐧𝐠 🤔? Here is a current paper that describes this approach 𝐩𝐫𝐨𝐦𝐩𝐭 𝐛𝐲 𝐩𝐫𝐨𝐦𝐩𝐭 🧐! 📢 𝐈’𝐦 𝐜𝐮𝐫𝐫𝐞𝐧𝐭𝐥𝐲 𝐭𝐞𝐬𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐩𝐫𝐨𝐦𝐩𝐭𝐬 𝐨𝐧 𝐢𝐧𝐯𝐞𝐧𝐭𝐢𝐯𝐞 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬 𝐭𝐡𝐚𝐭 𝐈 𝐤𝐧𝐨𝐰 𝐨𝐟 𝐚𝐧𝐝 𝐰𝐢𝐥𝐥 𝐫𝐞𝐩𝐨𝐫𝐭 𝐨𝐧 𝐦𝐲 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬.

Whom to follow

On his LinkedIn feed, Linus Wretblad gives an overview of the use of AI-based tools for innovation and specifically for patent searches. He also promotes the relevant conferences in this field and gives an overview of the discussions and results of the events. Finally, he also explains the benefits of intellectual property for the entrepreneurial and start-up community.

In his LinkedIn feed, Masaki Mikami provides information on the latest decisions in trade mark disputes in Japan from a wide range of industries. These include cases from the video games, cosmetics, luxury goods and clothing sectors. He also provides more detailed information on these cases in his blog and in specialised publications.

Superfakes: The New Level of Deception

The allure of luxury goods has never been stronger. From designer handbags to high-end sneakers, the desire to own prestigious brands permeates our culture. You have heard of counterfeit products before, but the so-called “superfakes” take deception to a whole new level. But what exactly are superfakes, and why are they causing such a stir? In this article, I would like to address exactly that.

WIPO Patent analytics serious game

Patents can be a vast source of information when looking to improve, e.g., research and development efforts, innovation insights, and intellectual property (IP) application. However, seeing as the amount of information available is often extensive, it can be difficult to determine how to go about obtaining, evaluating, and using it.

AI and training data

Nowadays, AI-based solutions are becoming increasingly powerful tools in many professions, but at the same time the amount of data required and the cost of training are also increasing. In addition, there are various legal disputes between AI companies and AI-solution providers over copyright infringements of training data. Nonetheless, AI is not going away and companies need to find ways to licence this training data and use the existing and emerging AI tools.

But it is not just the availability of training data that poses an intellectual property challenge; patenting AI also raises questions for companies looking to acquire adequate patent protection in Europe. This article explains more about the patenting of AI and the problems of mixing application and training of AI.

Digital Eco-systems

Digital platforms are challenging the neoclassical approach to do business, which defined the goal of a private company as maximizing profits. The new business models prioritize growth over profits in the short to medium terms, that is, the maximization of the number of users rather than profits. Dominant platforms can afford such a business strategy given leeway to incur losses by investors. For example, Amazon was permitted by investors to grow without pressure to show profits, and thereby expanded its business and entrenched its dominance as an electronic commerce (e-commerce) marketplace. Dominant platforms have also expanded into other related businesses, with the objective of accessing more data. For example, Google gives its Android operating system free of charge to mobile telephone manufacturers, thereby enabling it to collect user data.