IP management for SMEs 🎯 IP Management Pulse #30

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, IP offices and institutions in national and regional innovation systems have asked Prof. Dr. Alexander Wurzer: “Where can you be sure not to miss any important IP management content?” In fact, you have to follow a number of interesting feeds to really keep up with the global developments around IP management. To make this easier he decided to offer his own personal newsletter for IP management. Here, you can find the latest issues in the archive and also subscribe. A fresh read with all important IP Management content will be sent to the subscribers every second Thursday at 7:00 (CET), so that they can start the day informed.

The next Newsletter will cover the following topics:

IP management for SMEs

In today’s fast-paced, innovation-driven economy, small and medium-sized enterprises (SMEs) face a unique challenge: 𝗵𝗼𝘄 𝘁𝗼 𝗹𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗜𝗣 𝗮𝘀 𝗮 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗮𝘀𝘀𝗲𝘁 𝗿𝗮𝘁𝗵𝗲𝗿 𝘁𝗵𝗮𝗻 𝗮𝗻 𝗮𝗳𝘁𝗲𝗿𝘁𝗵𝗼𝘂𝗴𝗵𝘁.

👉️ To the LinkedIn post

Value-oriented patent portfolio management

On January 30, 2025, Maucher Jenkins hosted its highly anticipated IP Day 2025 in Basel, bringing together over 60 industry leaders, academics, and innovators to explore the future of intellectual property management. 𝐓𝐡𝐞 𝐞𝐯𝐞𝐧𝐭 𝐰𝐚𝐬 𝐚 𝐦𝐚𝐬𝐭𝐞𝐫𝐜𝐥𝐚𝐬𝐬 𝐢𝐧 𝐯𝐚𝐥𝐮𝐞-𝐝𝐫𝐢𝐯𝐞𝐧 𝐩𝐚𝐭𝐞𝐧𝐭 𝐩𝐨𝐫𝐭𝐟𝐨𝐥𝐢𝐨 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬, 𝐩𝐚𝐫𝐭𝐢𝐜𝐮𝐥𝐚𝐫𝐥𝐲 𝐢𝐧 𝐭𝐡𝐞 𝐜𝐨𝐧𝐭𝐞𝐱𝐭 𝐨𝐟 𝐞𝐦𝐞𝐫𝐠𝐢𝐧𝐠 𝐭𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐢𝐞𝐬 𝐥𝐢𝐤𝐞 𝐀𝐈, 𝐪𝐮𝐚𝐧𝐭𝐮𝐦 𝐜𝐨𝐦𝐩𝐮𝐭𝐢𝐧𝐠, 𝐚𝐧𝐝 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝟒.𝟎.

👉️ To the LinkedIn post

IP won the streaming wars

Netflix has solidified its position as the undisputed champion of the streaming industry, outpacing competitors like Disney+, HBO Max, and Apple TV+. 𝗪𝗶𝘁𝗵 𝟮𝟲𝟬 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝗽𝗮𝘆𝗶𝗻𝗴 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝘄𝗼𝗿𝗹𝗱𝘄𝗶𝗱𝗲 𝗮𝗻𝗱 𝗮 𝟵𝟬% 𝘀𝘁𝗼𝗰𝗸 𝘀𝘂𝗿𝗴𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗽𝗮𝘀𝘁 𝘆𝗲𝗮𝗿, 𝗡𝗲𝘁𝗳𝗹𝗶𝘅’𝘀 𝗱𝗼𝗺𝗶𝗻𝗮𝗻𝗰𝗲 𝗶𝘀 𝗰𝗹𝗲𝗮𝗿.

👉️ To the LinkedIn post

Design thinking & IP-design

In today’s rapidly evolving digital landscape, the convergence of design thinking and intellectual property (IP) design is creating a powerful wave of innovation and protection for businesses. 𝗧𝗵𝗶𝘀 𝘀𝘆𝗻𝗲𝗿𝗴𝘆 𝗶𝘀 𝗿𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝗶𝘇𝗶𝗻𝗴 𝗵𝗼𝘄 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗮𝘀𝘀𝗲𝘁 𝗰𝗿𝗲𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝘀𝗮𝗳𝗲𝗴𝘂𝗮𝗿𝗱𝗶𝗻𝗴.

👉️ To the LinkedIn post

Green IP

The UAE has unveiled a groundbreaking roadmap to boost eco-friendly patents, strengthen legal protections, and integrate IP into sustainable projects. With a target of raising green patent registrations to 8% of the total, this initiative aligns with the country’s vision for a circular economy and its leadership in global innovation indices.

👉️ To the LinkedIn post

New 🔗dIPlex entry: IP and the smart city

The smart city concept envisions urban areas leveraging technology and data to enhance the quality of life for citizens, improve sustainability, and optimize urban services. This involves integrating Information and Communication Technologies (ICT) and the Internet of Things (IoT) to create a connected and intelligent urban environment.

New 🔗dIPlex entry: IP Strategies for SME

In today’s competitive business landscape, intellectual property (IP) is a critical asset for small and medium enterprises (SMEs).  It’s no longer just the domain of large corporations with vast R&D departments.  Whether it’s a unique invention, a distinctive brand name, or creative content, IP can be the key to unlocking growth, attracting investment, and securing a competitive edge.  A robust IP strategy goes beyond simply securing registrations and filings. It’s about aligning IP with business objectives to maximize its value. This means understanding the different types of IP, identifying which assets are most crucial for a specific business, and developing a plan to leverage them effectively.

Whom to follow

Dana Colarulli is a leading IP and technology policy advocate with 20+ years experience. He’s Executive Director at LESI and a Partner at ACG, advising clients on IP, innovation, and policy. On his LinkedIn feed he informs about LESI’s events and activities and posts about IP licensing and technology transfer.

Ilanit Appelfeld helps tech startups leverage their IP for funding. She guides founders and IP Managing Partners to develop strong IP strategies and communicate IP value to investors and B2B clients, driving growth and securing investment. On her LinkedIn feed she provides information in her weekly newsletter for M&A lawyers and also in short videos.

AI Armor: The Essential Guide to Protecting Your AI Company’s Crown Jewels by Robert Plotkin

In the rapidly evolving world of artificial intelligence, where innovation happens at breakneck speed and competition is fierce, how can growing AI companies protect their most valuable assets and secure their place in the market? Robert Plotkin’s new book “AI Armor: Securing the Future of Your AI Company with Strategic Intellectual Property” offers a compelling answer to this critical question.

Towards an integrated IP function for companies – Role specific IP needs in a company (according to DIN 77006 / ISO 56005)

This thesis delves into the pivotal role of intellectual property (IP) management within medium-sized enterprises (MSEs), particularly in the context of an increasingly knowledge-driven global economy. As innovation becomes a key driver of competitive advantage, effective IP management emerges as a critical factor for ensuring long-term business sustainability and success. However, MSEs often encounter distinct challenges in this area, largely due to their constrained resources and the prevalence of organizational silos that inhibit the seamless integration of IP into broader business strategies.

Humanoid robots

Humanoid robots are becoming more sophisticated, with advancements in AI, mobility, and dexterity. They’re moving beyond labs into real-world applications like manufacturing, logistics, and healthcare. Tesla and Boston Dynamics are key players, with robots like Optimus and Atlas pushing the boundaries of humanoid robotics, but Chinese companies are also playing an increasingly important role.

The Master’s thesis by Stuart Jiazheng CHEN investigates the patent strategies of leading companies in the field, such as UBTECH Robotics, Xiaomi, CloudMinds, and Tesla (China), analysing how they leverage intellectual property (IP) to secure competitive advantages, drive innovation, and position themselves globally.

360° IP strategy for digital business models

Digital business models apply digital technology in order to generate value added for the customer, design new customer experiences, and improve core activities within the value chain. They also use digital channels to manage customer relationships and to collect money.