With the defences of the Master theses and Diploma projects in September and October 2023 a successful academic year ended and a new one is about to start. In the last year 22 Master students and 11 Diploma students as well as participants in the vari ...

Customer touchpoints represent the various moments of interaction between customers and the products offered by a company. These touchpoints, as well as the customer journey, find clear definition within the framework of the experience economy theory. ...

Effective process management can help organizations align their business efforts, create efficiencies within workflows and reduce redundancies in operations. There are many strategies process managers can use to improve productivity and streamline pro ...

NFTs, among other digital technologies, have affected economies globally. The wine industry isn’t an exception, altering how brands address trademark protection. Wine has deep roots in Europe. Sales and GDP figures for 2022 and 2021 indicate Eur ...

Porter’s Five Forces is a strategic framework used to evaluate an industry’s competitive structure and its impact on profitability. First, the competitive rivalry measures the intensity of competition within an industry. High rivalry is in ...

Investors are generally looking to secure returns that are above market rates. One way of achieving such returns is to invest in companies that experience a sustainable competitive advantage, who are therefore able to achieve a price premium compared ...

Smart Mobility: Transforming the Way We Move Smart mobility is revolutionizing the way people and goods move within cities and across regions. In an era of rapid urbanization, population growth, and environmental concerns, smart mobility solutions are ...

The IP-Management program at CEIPI is by far the most successful executive management program in IP in Europe. Since 2005, CEIPI has offered a comprehensive IP Management education, for which it develops case studies with C-Level executives and heads ...

The packaging industry is a vital component of the global economy, playing a pivotal role in various sectors, including food and beverages, pharmaceuticals, consumer goods, and e-commerce. Its significance extends beyond mere containment and protectio ...

The IP-Management program at CEIPI is by far the most successful executive management program in IP in Europe. Since 2005, CEIPI has offered a comprehensive IP Management education, for which it develops case studies with C-Level executives and heads ...