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IP strategy for fleet management – digital transformation at Hilti

Hilti’s step from being a seller of products to becoming a provider of complete B2B solutions goes beyond additional services and traditional after sales services or spare part provision: it is called fleet management. The fleet management idea at Hil ...

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CEIPI MIPLM 2020-21 starts with the module about IP strategy and business model protection

The MIPLM program started in January 2021 with 26 students from twelve different countries in Europe, Asia, and Latin America at the Center for International Intellectual Property Studies in Strasbourg. The 1st module of the MIPLM focusses on strategy ...

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Fleet management at Hilti – A case study on digital business model transformation and the role of IP

Kleenex is synonymous with paper tissues, Aspirin with pain killers, Scotch with adhesive tape, and BIC with correction pens. In fact, these brands have lent their names to entire product categories, evoking direct associations with quality and functi ...

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Incremental Innovation and the Razor-razorblade business model: Typical IP-Strategies

Innovation and Innovation Management are pressing topics in the current era of digitization. This can be seen also in relation to common business models. One example is the razor-razorblade business model typically related to incremental innovation. T ...

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Compensation for digital patents with business model relevance

Digital patents are central strategic instruments in digitization. They secure access to profitable positions in digitally transforming eco-systems. Regardless of whether it is 5G, IoT, AI, blockchain, cyber-physical systems or big data applications i ...

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IP Strategies in the Digital Transformation: Who owns the Smart City?

Digital transformation is permeating more and more Eco-Systems with a dramatic speed and completeness. But it is not only the permeation – digital transformation is also a booster for meshing the horizontal and vertical integration of complementary Ec ...

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Patents in digitally transforming eco-systems

“Competitors become partners ”, that is the title of a recent study by McKinsey & Company. The background is a phenomenon that can be observed in more and more business eco-systems. The digital transformation of eco-systems. Is digitization ...

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CEIPI MIPLM 2019-20 starts with the lecture module on IP strategy and business model protection

The MIPLM master program started in January 2020 with 18 students from seven different countries in Europe, Asia and South America at the Center for International Intellectual Property Studies in Strasbourg. 1st module of the MIPLM focusses on strateg ...

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Beat Weibel: Siemens develops IP strategy for digital business model protection

Chief IP Counsel of Siemens Beat Weibel sees the necessity for new IP strategies within digitization. Together with Rudolf Freytag, Head of Licensing and CEO of Siemens Technology Accelerator GmbH, he published a paper “Why Digitalization Needs Value- ...

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How to Patent AI-based Business Models? CEIPI Seminar in Strasbourg

The Seminar took place on 21st-22nd November at CEIPI in Strasbourg. Participants from different branches like gas and oil company Total, aerospace, defense and transportation company Thales, glass manufacturing company AGC group, Asahi Glass Co., pri ...

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