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Networking for IP Experts: From Visibility to Qualified Conversations

If there is one capability that quietly multiplies the impact of an IP professional, it is disciplined, purposeful networking. Not the random exchange of business cards, but a system that turns relationships into better insight, faster coordination, a ...

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The Brand You Build in the Dark

There are countless books that promise to sharpen your personal brand with better posts, cleaner positioning and a more elegant LinkedIn banner. Integrity by Design by Maria Boicova-Wynants starts somewhere far less glamorous: with the thoughts you en ...

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Introducing the Business Development Archetypes for IP Experts

If you are an IP professional who wants more of the right client conversations — and fewer random “check-ins” that go nowhere — this new White Paper is for you. It introduces the Business-Development Archetypes for IP Experts, a practical way to align ...

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From Expert Brand to Growth Engine: How Your Personal Brand Creates Real Business Opportunities

For many IP experts, personal branding still sounds like something “nice to have”, relevant for visibility, perhaps, but not directly tied to business outcomes. But a strong expert brand does more than make you visible. It shapes the kind of opportuni ...

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Trusted, Not Touted: Introducing the White Paper “Referral Marketing for IP Experts”

On 10 October in Munich, Weickmann & Weickmann hosted an expert exchange on digital business development in IP. Across panels and roundtables, one theme kept surfacing: referrals are still the fastest path to high-fit mandates—yet most firms treat ...

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Future-proofing your personal brand: staying relevant as the IP Landscape accelerates

The IP world is changing fast. AI reshapes workflows, new markets emerge, client expectations shift, and entire industries innovate at unprecedented speed. For experts who want to remain visible and relevant, it becomes unavoidable that their personal ...

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Evolving with Integrity: how to keep your personal brand relevant and real

Building a personal brand is not a one-time effort, it’s an ongoing process of evolution. The experts who truly stand out are not necessarily those who post the most or speak the loudest, but those who stay relevant without losing integrity. After sev ...

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Tomas Geerkens (Connor) on IPBA Connect: Turning Licensing Compliance Expertise into Measurable Business Development

How does a specialist from a service provider use the IPBA Connect platform to build demand and convert it into engagements? Tomas Geerkens, Director for Royalty at Connor, offers a sharp answer: package deep licensing-compliance know-how into clear, ...

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Strategic networking: turning contacts into alliances

When you think of networking, what comes to mind? For many IP experts, it’s the conference small talk, the exchange of business cards, or the polite follow-up message on LinkedIn. But in reality, networking, done strategically, is a form of positionin ...

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Strengthening Digital Visibility in IP: Highlights from the Weickmann & Weickmann Expert Exchange

On Friday, 10 October 2025, Weickmann & Weickmann hosted an all-day exchange in Munich focused on one question that increasingly shapes success in our field: how can IP professionals build digital visibility and genuine awareness without sacrifici ...

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