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Decision making and valuation: CEIPI MIPLM 2022-23

Decision making is a big part of management. But are managers good in making decisions? Rational or sound decision making is taken as primary function of management. Every manager takes hundreds of decisions subconsciously or consciously making it the ...

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Training at Rehau: IP-design for sustainable solutions

Rehau is one of the leading premium brands for polymer-based solutions in the construction, automotive and industrial sectors with more than 20.000 employees worldwide. Their passion is to push the boundaries of what is possible every day to promote a ...

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IP strategy development case study: functional food in the digital revolution: CEIPI MIPLM 2022-23

People are increasingly looking for foods which solve their health problems. In recent years, manufacturers have developed products with additives they claim to be beneficial for people’s health and wellbeing. This has resulted in a new category ...

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Step by step – How to implement DIN 77006

In the third part of our article series, we analyzed why companies might need to implement the DIN 77006 and what the concrete benefits of the DIN can be for you. In this article, we will take a concrete look at the implementation and explain step by ...

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The initial situation and advantages of DIN 77006 for companies

In Part 2 of our series on DIN 77006, we looked at the benefits and advantages of DIN 77006. This offers small and medium-sized companies in particular a good aid to orient themselves on the market and get started. But what is actually the starting po ...

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IP Trend Survey: Managing IP in the digital age

The digital transformation has brought challenges and opportunities to all industries, the IP profession included. Several examples of this were seen during the IP-Dagen conference held in Oslo on November 9th, where IP professionals from all over Nor ...

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IP-dagen 2022: Managing IP in the digital age

The digital transformation affects all parts of the globe in an ever more interconnected world. This is not different for the IP community. Today, trademarks are registered for virtual objects, that only exist in the internet, and patents are protecti ...

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WIPO-CNIPA Advanced Training Course on Management and Commercialization of Intellectual Property Assets 17.-28.10.2022

Commercialization of IP assets is not only relevant for technology and manufacturing companies, but increasingly also for digital companies, because their products and services are relying on digital, easy to copy goods and business models. Therefore, ...

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Follow-up: EPO Online seminar “Software and patents in medtech: boosting your growth as SME”

The HTBC initiative of the EPO organized on Tuesday 13th September a seminar on “Software and patents in medtech: boosting your growth as SME”. It was designed as an event with expert keynots, case study presentations and discussions on the role of IP ...

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Case Study on IP-Design: Hansgrohe

In the current fast changing world traditional approaches of long term strategic research and development processes might not fit the promptness of change currently taking place. The knowledge-driven economy now sets new challenges that can be summari ...

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