Brand Goes Digital: With the brand law reform, new, especially digital brand forms, such as the multimedia brand, will become registrable. The digitization of trademark law takes into account the development of the economy that competition, customer perception and customer decisions are increasingly taking place in digital worlds. The fellowship program at the Graduate College of the Diesel Medal, which is particularly dedicated to the effective suppression of imitation and plagiarism in digital worlds of experience, receives professional support from brand consulting from GMK’s brand experts.

GMK is convinced that brands work holistically, in an interplay of different aspects. GMK works on your brand success with an interdisciplinary team: The GMK “Brand Guides” are psychologists, media scientists, business administrators, editors, designers and market researchers. Together they ensure that brands can be perceived and managed in their holistic mode of action – both with regard to a visionary central idea and design, as well as with regard to behavior and messages.

GMK Markenberatung has many years of experience in strategic brand management at national and international large and medium-sized companies, NGOs and associations, for example: Allianz, BASF, Bauknecht, BMW, Bosch, Deutsche Bahn, Deutsche Bank, Freudenberg, Jenoptik, Mercedes Benz , Merck, MTU Aero Engines, Siemens, Telekom, Trumpf, Vaillant, VW, Weidmüller and the WDR.

GMK is intensely committed to the further development of the understanding and use of knowledge about brands. Together with the German Design Council, GMK is active in the German Brand Monitor, the largest decision-maker study on brand management. The study shows how brands work in companies and presents current trends and future developments in branding. You can find an overview of other current brand publications in the press and specialist literature here.