Author: Maria Boicova-Wynants

Generally speaking, trademark licensing is a way for the trademark owner to further commercialize his intellectual property asset(-s) by allowing someone else to use his trademark under the terms defined by the trademark license agreement. From franch ...

Even though they are a relatively recent phenomenon, mobile apps became an inalienable part of our day-to-day experiences. The study of Newark-French already ten years ago found that consumers spend more time with mobile apps than on the web. Today, i ...