Author: Nina Heric

A customer journey consists of actions your clients take before and after they hire an IP expert. It should be part of your overall marketing strategy to improve business development and enable more effective marketing. By understanding the different ...

A study on the “digitalization of client relationships, IP awareness building and business development via social media for IP experts” has been running at the CEIPI IP Business Academy since summer 2022. Currently, we see that the IP system is affect ...

In today’s rapidly advancing digital landscape, businesses heavily rely on digital solutions, software, and technologies to drive innovation, enhance efficiency, and maintain a competitive edge. As digital assets become increasingly valuable, sa ...

In today’s competitive business landscape, intellectual property (IP) has emerged as a crucial asset for B2B manufacturers seeking to maintain a competitive edge and drive innovation. Effective IP management is essential for safeguarding valuabl ...

Satellite communication has two main components: the ground segment, which consists of fixed or mobile transmission, reception, and ancillary equipment, and the space segment, which primarily is the satellite itself. A typical satellite link involves ...

With businesses now digitalizing almost all of their operations, it’s safe to say that the field of logistics cannot stay behind! Today the terms fleet management and modern delivery technologies go hand-in-hand. As complex as it may sound, any organi ...

What role do patents play in the digital transformation, which we can see today and how are they used and made? What impact do they have on the economy? Digital transformation is the process by which companies embed technologies across their businesse ...

Advances in digital technologies have led to the emergence of new business models that potentially challenge the status quo of many industries. The business models of ventures such as Netflix or Tencent have already created measurable changes for thei ...

A study on the “digitalization of client relationships, IP awareness building and business development via social media for IP experts” has been running at the CEIPI IP Business Academy since summer 2022. Currently, we see that the IP system is affect ...

Every day, the sun radiates down onto the earth a thousand times more energy than we could ever use. The demand for technologies capable of tapping into that energy is booming as pressure mounts to find solutions to climate change and sustainable deve ...