Author: Alexander J. Wurzer

Agility and digitalization seem to be the pillars of the future of successful companies. Or is it just a current bubble that will burst and everything is going on as usual? Honestly, these concepts do not really deal with new insights. The term agilit ...

The classical business model in the lighting industry was for a long time to sell LED lights and other luminants at a retailer. This has changed with the development of new business models, where products are leased but bought. The new type of busines ...

Hilti’s step from being a seller of products to becoming a provider of complete B2B solutions goes beyond additional services and traditional after sales services or spare part provision: it is called fleet management. The fleet management idea at Hil ...

Digitalization causes a complete paradigm shift of production and innovation options. In a digital environment, innovation systems and management of technology face new challenges. Product development and engineering departments across the globe need ...

With the ever-growing internet and more and more companies starting their online business, the availability for premium domains becomes smaller and the battles become fiercer. There are millions of websites, all with unique domain names. In such a cro ...

AI can paint, compose and translate, and its results are often indistinguishable from human works. The ability to create something new is associated with the human trait of creativity, and this is often considered to be a central ability of human natu ...

Netflix Inc. is one of the most successful entertainment media companies of all times. Netflix Inc. originally began its ascent in 1998 by providing services to customers through means of mailing out physical copies of movies, shows, video games and o ...

Rohde & Schwarz develops, produces, and markets innovative products for test and measurement, broadcast and media, cybersecurity, secure communications and monitoring, and network testing areas. Founded 85 years ago, the independent company has an ...

The Master class of MIPLM (Master of Intellectual Property Law and Management) in February 2021 was about the patenting use cases. How to design use cases to make them patentable? Many people are confused of use cases and business models. A use case d ...

Across many industries, a rising tide of VUCA-characteristic, like volatility, uncertainty and business complexity is shaking markets and changing the nature and rules of competition. VUCA is an acronym which made its way into the business lexicon. Th ...