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Fellowship program for the protection of digital brand personalities with the German Design Council and Phoenix Design

Strong brands change our behavior and secure companies profitable positions in international competition. Companies invest in the communication of their brand in order to generate relevance and credibility with the target groups and to create differen ...

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CEIPI MIPLM 2018-19 starts with lecture module on IP strategy and digital transformation

MIPLM program starts in January 2019 with 22 students from nine different countries in Europe and Asia at the Center for International Intellectual Property Studies in Strasbourg. 1st module of MIPLM focusses on strategy development and the economy of IP.

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Future of kitchen living spaces: IP management at Blanc & Fischer dinner speech and interview

BLANC & FISCHER Family Holding owns the subgroups E.G.O., BLANCO, BLANCO Professional, DEFENDI, and ARPA. Each of these subgroups is independently, with different brands, business models, and marketing approaches. They are running their own manage ...

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Start of the mentoring program of the Graduate School of the Diesel Medal at the German Institute for Invention (D.I.E)

More than thirty heads of industrial IP departments and operational IP experts are active as mentors for the Diesel Medal Graduate School. Thanks to the mentors, the research work at the graduate school is successfully embedded in industrial practice. ...

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Digital business model transformation in the construction industry – the success story of Hilti

Kleenex is synonymous with paper tissues, Aspirin with pain killers, Scotch with adhesive tape, and BIC with correction pens. In fact, these brands have lent their names to entire product categories, evoking direct associations with quality and functi ...

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How to protect digital business models and how to claim for digital innovation? CEIPI seminar in Strasbourg showed best practice

Advances in digital technologies have led to new opportunities for business model innovation. This is not just true for digital-born companies like Facebook, Google, or Apple. Increasingly, it also applies to companies from traditional sectors, indust ...

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New research project at MIPLM: Characterization of digital patents

At the beginning of the new millennium, the next technological quantum leap began to emerge, which is now known as the fourth industrial revolution – or Industry 4.0 for short. New technologies permit the development of new business models. In general ...

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New research project at MIPLM: Protection of digital business models by digital patents

At the beginning of the new millennium, the next technological quantum leap began to emerge, which is now known as the fourth industrial revolution – or Industry 4.0 for short. New technologies permit the development of new business models.

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New research project at MIPLM: Patent strategies for AI technologies

Artificial Intelligence (AI) and machine learning (ML) systems are no longer niche playgrounds for scientists working in fundamental research. In fact, practical implementations of such systems in real-life applications are already in circulation and a ...

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CEIPI Education Program in IP Strategies for AI Technologies

Artificial intelligence is making its way from universities and laboratories of computer science departments into companies, business models, and the everyday lives of consumers. The market for AI-based technologies is set to grow from US$ 8 bn in 201 ...

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