Category: CEIPI / MIPLM

Brand Goes Digital: With the brand law reform, new, especially digital brand forms, such as the multimedia brand, will become registrable. The digitization of trademark law takes into account the development of the economy that competition, customer p ...

FESTO is a German multinational industrial control and automation company based in Esslingen, Germany. Festo is an engineering-driven company that offers products, systems and services surrounding pneumatic and electrical control and drive technology, ...

Decision theory is a framework of logical and mathematical concepts helping managers in formulating rules that lead to a most advantageous course of action, based on a strategy (MIPLM 1st Module) under given circumstances. This theoretical and interdi ...

Strong brands change our behavior and secure companies profitable positions in international competition. Companies invest in the communication of their brand in order to generate relevance and credibility with the target groups and to create differen ...

MIPLM program starts in January 2019 with 22 students from nine different countries in Europe and Asia at the Center for International Intellectual Property Studies in Strasbourg. 1st module of MIPLM focusses on strategy development and the economy of IP.

BLANC & FISCHER Family Holding owns the subgroups E.G.O., BLANCO, BLANCO Professional, DEFENDI, and ARPA. Each of these subgroups is independently, with different brands, business models, and marketing approaches. They are running their own manage ...

More than thirty heads of industrial IP departments and operational IP experts are active as mentors for the Diesel Medal Graduate School. Thanks to the mentors, the research work at the graduate school is successfully embedded in industrial practice. ...

Kleenex is synonymous with paper tissues, Aspirin with pain killers, Scotch with adhesive tape, and BIC with correction pens. In fact, these brands have lent their names to entire product categories, evoking direct associations with quality and functi ...

Advances in digital technologies have led to new opportunities for business model innovation. This is not just true for digital-born companies like Facebook, Google, or Apple. Increasingly, it also applies to companies from traditional sectors, indust ...

At the beginning of the new millennium, the next technological quantum leap began to emerge, which is now known as the fourth industrial revolution – or Industry 4.0 for short. New technologies permit the development of new business models. In general ...